100+ Catchy Book Slogans & Taglines [2024]

Updated: January 19th, 2023

Perhaps you've come up with the perfect business idea and name for your business.

Now, it's time to come up with a great slogan to tie all the pieces together. And not just a slogan, but a catchy and timeless slogan that people across the world will remember you for.

Your slogan is not only a promise to your customer, but it represents your brand's entire mission. Your slogan tells your customer exactly what you do and why you do it.

We've put together 100+ catchy book slogans & taglines [2024] + a step-by-step guide on how to come up with a powerful slogan for your brand.

Additionally, we provide you with a free slogan generator to help you find a custom tagline for your brand.

Book Store Slogan Maker: Tagline and Slogan Generator

Want to come up with your own unique phrase for your book store?

You can generate hundreds of book store slogan ideas for free using our slogan and tagline generator.

Want to generate your own slogan?
Use our custom slogan generator to find an amazing slogan for your business.
Generate Slogan

List of Slogan and Tagline Ideas

Catchy Slogans & Taglines

  • Reading is essential
  • There is nothing better than to read
  • Reading is all about learning
  • Reading is our life
  • We read to learn
  • Learning is next to reading
  • Reading is more than a passion
  • Amazing books on your way
  • We live and breathe books
  • Reading is the leading authority
  • We read to lead
  • The enthusiasm for books never stops
  • For readers, by bookworms
  • Real readers would love this
  • The ultimate pursuit for knowledge
  • We read and understand things

Cool Slogans & Taglines

  • The best books are from the heart
  • Knowledge is treasure
  • We hate copies, all genuine
  • Every page counts
  • Life is nothing without books
  • The pursuit for knowledge is limitless
  • Real books for the best readers
  • The books for winners

Funny Slogans & Taglines

  • Extraordinary readers start with us
  • Increase your IQ with our books
  • Learn everything in our books
  • Only the best books inside
  • Oozing with interesting topics
  • Save the best books for last
  • The next level of reading
  • More than just books

Learn more about starting a book store:

Where to start?

-> How much does it cost to start a book store?
-> Pros and cons of a book store

Need inspiration?

-> Other book store success stories
-> Book store names
-> Book store Instagram bios

Other resources

Guide: How To Come Up With A Slogan For Your Book Store

Why Is Your Slogan Important?

Slogans are critical when doing any sort of marketing or advertising for your business.

Your slogan's role is to help the customer understand the benefits of your product/service - so it's important to find a catchy and effective slogan name.

Often times, your slogan can even be more important than the name of your brand.

Why?

Because your slogan has the ability to show your customer the type of commitment you have to them and also tells them exactly what your brand stands for.

So, let's dive into all of the critical pieces to coming up with a great slogan for your book store.

6 Tips For Creating A Catchy Slogan

1. Keep it short, simple and avoid difficult words

Similar to naming your business, your slogan should be short and simple.

A great rule of thumb is that your slogan should be under 10 words. This will make it easy for your customer to understand and remember.

2. Tell what you do and focus on what makes you different

This is a very important piece - and a lot of brands miss the ball and explaining what it is that makes them unique and different from the next competitor.

There are a few different ways you can incorporate what makes your business special in your slogan:

  • Explain the target customer you are catering your services towards
  • What problem do you solve?
  • How do you make other people, clients or your employer look good?
  • Do you make people more successful? How?

3. Be consistent

Chances are, if you're coming up with a slogan, you may already have your business name, logo, mission, branding etc.

It's important to create a slogan that is consistent with all of the above.

This will help when advertising your business and creating a powerful website.

4. Ensure the longevity of your slogan

Times are changing quickly, and so are businesses.

When coming up with your slogan, you may want to consider creating something that is timeless, and won't just fade with new trends.

Try to avoid using terms like "we are the only" and anything with the word "technology," because your statement could be contradicted at any moment.

5. Consider your audience

When finding a catchy slogan name, you'll want to make sure that this resonates across your entire audience.

It's possible that your slogan could make complete sense to your audience in Europe, but may not resonate with your US audience.

The confusion could be due to language barriers or cultural differences - so you will want to determine who your audience is, and how this could be perceived.

6. Get feedback!

This is one of the easiest ways to know if your slogan will be perceived well, and a step that a lot of brands drop the ball on.

Ask friends, family, strangers and most importantly, those that are considered to be in your target market.

Here's a few ways you can ask for feedback:

  • Ask for feedback on a Facebook group
  • Subreddits
  • Niche forums
  • Twitter communities
  • Meetups
  • Product Hunt
  • Test a few different slogan(s) on Facebook Ads and see what performs best
  • Ask a stranger at your coffee shop!

Examples of Great Slogans And Taglines

Needing a little inspo? We put together a list of some of the best slogans and taglines of all times.

Each phrase offers all the key aspects we discussed above - short, simple, unique, consistent, timeless and targeted to their specific niche.

Here they are:

  1. Adidas – Impossible is nothing
  2. Ajax – Stronger than dirt
  3. Airbnb – Belong anywhere
  4. Alka Seltzer – I can't believe I ate the whole thing
  5. Allstate – You're in good hands
  6. American Express – Don't leave home without it
  7. Apple – Think different
  8. Avis – We try harder
  9. BMW – The ultimate driving machine
  10. Bounty – The quicker picker-upper
  11. Burger King – Have it your way
  12. Campbell's Soup – Mmm, mmm good!
  13. Capital One – What's in your wallet?
  14. Chevrolet – The heartbeat of America
  15. Clairol – Does she or doesn't she?
  16. Coca-Cola – Open happiness
  17. De Beers – A diamond is forever
  18. Disneyland – The happiest place on earth
  19. Dunkin' Donuts – America runs on Dunkin'
  20. Energizer – It keeps going… and going… and going
  21. Facebook – Move fast and break things
  22. Fed-Ex - When it absolutely, positively has to be there overnight
  23. Frosted Flakes – They're grrrrrrreat!
  24. Gatorade – Is it in you?
  25. Geico – So easy a caveman can do it
  26. General Electric – We bring good things to life
  27. Google – Don't be evil
  28. John Deere – Nothing runs like a deer
  29. Kay Jewelers – Every kiss begins with Kay

Conclusion

Creating a memorable slogan does not have to be difficult, as long as you follow these steps and stay true to your brand and mission.

We hope this list of slogans + guide helped. Good luck!

Visit Starter Story for more insight on how to start your business!

meet the author
Pat Walls

I'm Pat Walls and I created Starter Story - a website dedicated to helping people start businesses. We interview entrepreneurs from around the world about how they started and grew their businesses.