Filter Case studies

Starter Story grew to 1.4 million monthly visitors and millions in annual revenue by sharing the stories of entrepreneurs. Pat breaks down the early days and how he grew the business into something that changed his life.

$250K Monthly Revenue
$100 Startup Costs
Read by 63,263 founders

This case study article is about Kristin Hanes, the publisher at The Wayward Home, who grew her website to make up to $28,000 per month during peak season but experienced a decrease in revenue due to a Google update, showing the ups and downs of entrepreneurship and the need to adapt and persevere.

$20K Monthly Revenue
$50 Startup Costs
Read by 3,231 founders

This case study article follows the journey of Man of Many, one of the world's largest men's lifestyle sites, which has grown from a part-time hobby to a leading media brand with over 2 million monthly readers and $4M in annual revenue through a dedicated content strategy and organic growth.

$400K Monthly Revenue
$20K Startup Costs
Read by 4,905 founders

Travel blogger turns four profitable blogs into a six-figure business, increasing income by 3,113% from 2021 to 2022, and now teaches others how to scale quickly using her techniques.

$55K Monthly Revenue
$1K Startup Costs
Read by 4,121 founders

Tooltester.com is a website that provides reviews and tutorials for website builders, hosting companies, live chat tools, and email marketing software, with a current revenue of around $120k per month and has made it into the Financial Times ranking of the fastest-growing European companies (FT1000) two years in a row.

$110K Monthly Revenue
$200 Startup Costs
Read by 6,136 founders

Matt Oney quit his full-time job to pursue his side hustle full-time: an affiliate marketing-based content site called ZenmasterWellness that generates around 80k monthly visits and average monthly revenue of about $40,000 by leveraging SEO and affiliate partnerships.

$40K Monthly Revenue
$500 Startup Costs
Read by 9,262 founders

Delilah Orpi's blog "The Holistic Enchilada" is making up to $7,000 a month in revenue through sales of digital products, display ads, affiliate marketing, and sponsored posts in the niche market of clean beauty and curly hair, with a focus on retaining customers through email marketing and SEO.

$8K Monthly Revenue
$250 Startup Costs
Read by 4,160 founders

Jitendra Vaswani started his blog, BloggersIdeas, in 2013 with just $50 and has since grown to make $150K+ in profits per year from a portfolio of 35+ niche websites by focusing heavily on SEO, constantly updating content, and diversifying income sources through sponsored reviews, SEO consultation, and affiliate marketing.

$100K Monthly Revenue
$50 Startup Costs
Read by 4,922 founders

This case study explores how Spencer Mecham founded Buildapreneur, an affiliate marketing business, and has made over half a million dollars in profit with no employees, relying solely on content marketing through platforms like Facebook, YouTube, and TikTok.

$80K Monthly Revenue
Read by 23,544 founders

Book Club Chat founder Heather Caliendo started a website dedicated to book club questions, reviews, and book lists with no upfront costs by dedicating a lot of time to reading and writing high-quality content that attracts over 5,000 daily visitors and has made $4,000 per month in ad revenue alone by focusing on organic search, SEO, and Mediavine.

$4K Monthly Revenue
$50 Startup Costs
Read by 6,098 founders

This case study follows the founder of Sustainably Chic, a sustainable fashion blog with 60k monthly visitors and $6k monthly revenue, providing insights on building a successful blog, effective branding, and the importance of value and sustainability.

$17K Monthly Revenue
$3K Startup Costs
Read by 9,860 founders

Angela shares how she turned her love for creating comics, drawings and graphic design into a successful blog and business that helps young women build creative online businesses, earning $4.5k a month on her blog and selling digital products.

$4.5K Monthly Revenue
$99 Startup Costs
Read by 7,899 founders