1,000+ Clever Custom Prints Business Names

Pat Walls

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Updated: January 19th, 2023

So, you've come up with the perfect custom prints business idea, but in order to launch, you need a good business name.

And not just a name, but a creative and descriptive name that will make your custom prints business stand out.

The name of your business will forever play a role in:

Your customers first impression
Your businesses identity
The power behind the type of customer your brand attracts
If you're memorable or not

We've put together a list of the best custom prints business ideas, provide you with a step-by-step guide on how to name your business and give real-world examples of how other founders came up with the name of their business.

Additionally, we provide you with a free business name generator with an instant domain availability check to help you find a custom name for your custom prints business.

Need to start an LLC? Create an LLC in minutes with ZenBusiness.

Custom Prints Business Name Generator

Want to come up with your own unique company or brand name?

You can generate thousands of custom prints business name ideas for free using our business name generator and instantly check domain availability.

Ideas

Catchy custom prints business name ideas

The Imprint Text
Type
The Print Stop
The Causal Collection
Echo
Engrave
The Local Print
Direct print
Simpler
Manual
Pointer Pint
The Type Hype
The Print Hub
Local Printer
Common Spot
Precious Print
The Similar Group
The Federal
Bright Prints
Designed
The Designated
Loveable Prints
Special Prints
Sketch
Normal
Formal
Visual
The Guide
Mint
The Ink
Containment Co.
Illuminated
Implanted
The Toeprint
Margin
North
Functional
Strong Wind
Colorful
Right Inked
Print Bound
The Bunch
Hyper Color
Saturations
Brilliance
Colorful Co.
The Printable
Self-Print
My Prints
I Paint
Pinned
The Tainted Ointment
Typo Style
Daily Prints
Mark
Xerox
The Patterned Cloth
Cased
The Calligraphic Media
Hand
Inscription
The Print Letters
The Transcript
The Records
BluePrint
Color Dump
Engraved
The Replicator
Featured Co.
Photoengraved
Celluloid
Printly
Print Shot
Jasper Prints
The Scan
The Old
Daily
Custom Made Pro
International
Foolish
Accurate Belief Spot
Adjusted Custom
Animals customs Custom
Positive Photography
Wrong
Feudal Impost Place
Blue Black And White Spot
The Unfavorable
The Distinct
Indelible Image
Native
General Tradition
Invariable
Pious Custom Made
The Indelible Stamp
The Russian Custom Made
Distinct
MedievalCustom
The Religious Tailor Made
Depression Trading Co
Blouses Spot
PerniciousCustom
Honored Customs Duty Collective
General
The Savage
Definite Perception Co
The Positive Impress
Stamp Group
Established
The Established Bespoken
First Belief
Percussion Custom
Century Written Trading Co
Universal Customs Duty Co
Native Tradition Collective
Blouses Place
Excellent Picture Co
The Cold Hardcopy
The Peculiar Tailored

Creative custom prints business name ideas

Pious Made To Order Group
Cruel Customised
The Oriental
Original Black And White
PrimitiveCustom
Mental Picture Place
Bad Tailored Pro
Curious Customize
Blouses Place
Invariable Bespoken Co
PleasantCustom
Justin Custom
Made To Order Place
Usual Impost Spot
FormerCustom
Pious Tailored Collective
Russian Bespoken Co
Jackets Co
Smaller
Recollection Impression
Tailored Co
Popular Tailor Made
Pagan Tradition Place
Pretty Custom Made
The Invariable
Feudal Made To Order Collective
RussianCustom
The Basilar
The Immediate
Blue Reprint Pro
The Strange Tailor Made
Cruel Custom Made
Medieval Impost Group
Religious
Strongest Belief
The Peculiar Tailor Made
The Immemorial
Cruel Clientele
Common Customize
Rushin Custom
Black And White Spot
Initial Belief
Immediate Mental Picture Collective
The Spanish Tradition
Singular Bespoken Collective
Irish Custom Made
BoldPrint
Distinct
The Pernicious
Tailor Made Place
Bespoke Group
The Greek Usage
Animals customs Custom
The International Customized
Russian Custom
Clothes Pro
IrishCustom
Red
Pretty Bespoke Trading Co
Honoured
Bustin Custom
Century Written
Feature T-shirt
Laudable Tradition Collective
Ordinary Usage Trading Co
The Indian
Rusted Custom
Customs Duty Collective
Latent
Honored Customs Duty Collective
The Beautiful Tailored
Depression Spot
Foolish
Frequent Tailored Place
Prevalent Bespoke Group
The Usual Usage
Cold Reprint Trading Co
InvariableCustom
Traditional Customized Trading Co
Medieval Tradition Spot
Perception Collective
Tailored Spot
Greek Custom Made Place
Click Publish
International Bespoke
DistinctImpression
Objection Impression
Shirts Place
Common Clientele
Overall Picture Trading Co
The Spanish Tailored
The Savage
Tailor Made Co
Annual Customized Co
Powerful
The Block
Notion Group
Ancient Tailor Made Group
Savage
Greek
Traditional Tradition Collective
Reprint Collective
Blue Black And White Spot
The Foolish
Picture Co
Lusting Custom
The Ordinary Bespoken
Spanish Custom Made Trading Co
Made To Order Trading Co
Indelible
The Usual
The Spanish
Shirts Collective
The Click
Usage Collective
The Agreeable
The Enlarged
Positive Printers
Tremendous

Learn more about starting a custom prints business:

Where to start?

-> Custom prints business plan
-> How to finance a custom prints business?
-> How much does it cost to start a custom prints business?
-> Pros and cons of a custom prints business

Need inspiration?

-> Other custom prints business success stories
-> Marketing ideas for a custom prints business
-> Custom prints business slogans

Other resources

-> Profitability of a custom prints business
-> Custom prints business tips

Funny Custom Prints Business Names

Custom Made Spot
The Popular
Rustic Custom
The Immemorial
The Close
Savage Made To Order Collective
InvariableCustom
Usual Impost Spot
Absurd Bespoken Group
AncestralCustom
The Singular
Cruel Costume
The Peculiar Tailored
The Ready Photographic Print
The Block
Universal Tailored
Old Tailored
Custis Custom
Indian
Universal
The Standing
Social
IndelibleImpression
The Finger
Strange
OrdinaryCustom
SlightImpression
Stamp Spot
Cruel Usage Spot
Native Impost
Blouses Spot
Native
Rustle Custom
Dusting Custom
Shirts Collective
The Russian
StrangeImpression
The Frequent
BoldPrint
Photographic Publishing
Curious Custom Made
Printer Group
The Beautiful Customized
Clothes Co
The Quaint Custom Made
ImmemorialCustom
The Laudable Custom Made
The Indian Customized
Common
SocialCustom
Impost Trading Co
Indelible
Ancestral Customized Place
Social Impost Spot
Standing Impost Place
The Primitive Tailored
French Impost Co
Jacket Group
VividImpression
Depression Spot
Spanish Bespoken Spot
Russian Customs Duty
Pious Bespoken Collective
MedievalCustom
Pagan Usage Trading Co
Large
Ancestral Usage Group
The Peculiar Bespoken
Spanish Tailor Made Collective
Russian Custom
Creatures T-shirt
Similar
Tailor Made Co
Contemporary Reprint Place
Hustle Custom
Savage Bespoken
Medieval Customized Spot
Final Publish Pro
Standing Tailor Made Collective
Singular Impost
The Similar Impost
Written Pro
Reflection Impression
Tiny
PleasantImpression
Curious Clientele
The Religious
Former
The Greek Custom Made
The Usual Usage
The Indelible
The Tribal
Black And White Trading Co
EgyptianCustom
Final
Photographic Publish
Medieval Impost
Clear Perception Group
Ordinary
Rusted Custom
Customs Duty Place
Perception Place
Customs Duty Spot
Tribal Tailored
Primitive Tailored Pro
English Tailor Made Group
Roman Customs Duty
Silver Printers Group
Cruel Customs Duty
The Curious Customized
The International Bespoke
Click Printer Co
Foolish
Contemporary Print Making Pro
The Initial
Able Reprint Trading Co
Absurd Tradition Group
Sweater Pro
CheapPrint

Cool custom prints business name ideas

Pleasant
Absurd Customs Duty Trading Co
Favourable
Pagan Tradition Place
ClosePrint
Annual
Pretty
SocialCustom
Native Impost
Contemporary Written Spot
GreekCustom
The Primitive
Common Tailored
The Distinct Stamp
Pleasant Impost Co
Usage Trading Co
The Good Notion
Curious Custom Made Group
Century Written
The Daily Customs Duty
Standing Customized Group
Impost Group
Common Tailor Made Collective
Bespoken Trading Co
LargePrint
Ancestral Customized Place
Non
Select
Striking
Jackets Group
Cruel Bespoken Co
Medieval Tradition Spot
Medieval Made To Order Place
UsualCustom
Russian Customs Duty
Indelible
AncestralCustom
Usual Custom Made
SlightImpression
Spanish Custom Made Trading Co
Indelible Imprint
Rusted Custom
Cruel Costume
Non Print Making Group
Usual Tradition Co
Vague Printing Pro
Common Clientele
Tuscan Custom
Initial Belief
Tremendous
The Honored Tailor Made
The Pernicious Bespoken
Cruel Customise
Customs Duty Collective
Correct
Coat Collective
Final Publish Pro
Savage Bespoken
Traditional Bespoke
Tradition Place
Tiny
Smaller
Popular Printing Co
The Out
Recollection Impression
HonouredCustom
Depression Trading Co
Curious Customs Duty
The Accurate
Impress Pro
Roman
Mental Picture Pro
Ordinary
The Widespread
Foolish
Indelible Stamp Collective
The Indelible
The Honoured
Hustle Custom
Contemporary Print Making Pro
Teacher T-shirt
The International
The Popular
The Pious
Pagan Bespoke Spot
International Tailored Pro
Universal Customs Duty Group
Publish Group
Customized Spot
Finger
Rustic Custom
CheapPrint
Positive
French Custom Made
PopularCustom
Indelible Image
LaudableCustom
Customs Duty Pro
Positive Publication
Impost Pro
The Similar Impost
Cruel Customer
Usual
Medieval Impost Group
Impost Trading Co
Animals customs Custom
Pious Made To Order Group
Click Publish
Rejection Impression
Off Publish Spot
Invariable Made To Order Pro
Black And White Spot
EnglishCustom
Sweater Trading Co
Italian Bespoke Place
QuaintCustom
BeautifulCustom
Section Impression
Oriental

Unique custom prints business name ideas

Print Making Collective
Lusting Custom
Traditional Custom Made Spot
The Prevalent Tailored
Honoured
The Annual Tailor Made
Slight
Cruel Impost
FormerCustom
MereCustom
The Oriental
The Peculiar
The Spanish Tradition
Accurate
Universal Custom Made Pro
Subtle Custom
Medieval Impost
Final
Tribal Custom Made Group
Cruel Customizable
Custom Made Place
Traditional
The Tiny
Notion Trading Co
Black And White Trading Co
The Cold Hardcopy
Russian Usage Place
Tension Impression
Written Collective
Pious Custom Made
SmallestPrint
The Painful Feeling
Immemorial Usage Pro
The Beautiful Tradition
Pretty Bespoken
InternationalCustom
The Russian Custom Made
The Enlarged
The Savage Customs Duty
The Usual Usage
Perception Spot
The Common Tradition
Ancient Bespoke Collective
Russian
Immediate Illusion
The Usual Bespoke
TraditionalCustom
Russian Impost Trading Co
Primitive
Barbarous Made To Order Spot
FinePrint
Cruel Customized
Usage Place
Curious
The International Bespoke
Discussion Custom
Final Photographic Print
Strongest Depression
Common Tailor Made
Cruel Usage Spot
Trustful Custom
Agreeable
SimilarCustom
T-shirts T-shirt
Invariable Bespoken Co
Medieval Tradition
TinyPrint
Popular Notion Collective
Excellent Picture Co
Italian Customized Place
The Religious
Tradition Spot
The Strange
Overall Picture Trading Co
Cresson Impression
Old Custom Made
Singular Made To Order Place
Oriental Bespoken Place
Either T-shirt
Clothes Pro
French
The Religious Tailor Made
Pagan
Disgusting Custom
The Pagan Made To Order
The Honored
Cruel Custom Made
The Large
International Bespoke
The Quaint Custom Made
Positive Photography
Perception Group
Evil Customs Duty Trading Co
Pretty Made To Order Collective
Frequent Tailored Place
Universal
The Quaint
Pagan Made To Order Place
International
Effect Place
The International Customized
Positive Photographic Print Trading Co
Perception Place
Russian Bespoken
Strongest Belief
Conception Impression
BarbarousCustom
Greek
Russian Impost Collective
The Foot
Established Customs Duty Spot
Customs Duty Spot
Roman Customs Duty
Indian Impost
Widespread Tailored Spot
Busted Custom
Features T-shirt
Usual Impost Place
The Native Usage

Cute custom prints business name ideas

Traditional Tradition Collective
The Initial
Widespread
English Tailor Made Group
Tailored Co
Singular
Impress Co
PrimitiveCustom
Social Custom Made Pro
Publish Co
Blouses Spot
Striking Belief
Common Customize
The Tribal
Irish
Russian Tradition
Ordinary Tradition Spot
Breather T-shirt
Feudal
Curious Customise
Usage Spot
Medieval
The Italian
NativeCustom
Caisson Impression
Curious Customised
Blouses Group
The Cruel Made To Order
Singular Bespoken Collective
Written Co
Unaccustomed Custom
Excellent
Irish Customs Duty Pro
Picture Co
MedievalCustom
Pious Bespoken Collective
Former
Initial Impact
Tradition Group
Common Customs Duty
The Ancient Usage
Publish Pro
Coat Trading Co
Tradition Pro
Ordinary Usage
The Strange Tailor Made
The Excellent
The Tribal Custom Made
The Faint
Large
Hardcopy Co
Tribal Tailored
Selection Impression
Cold Reprint Trading Co
First Belief
Creatures T-shirt
Usual Bespoke Pro
The Unfavorable
English Impost Group
Huston Custom
OriginalPrint
Popular Tailor Made Collective
RomanCustom
Quaint
Tailor Made Collective
Bespoken Spot
Ordinary Customized Co
Medieval Tailored Collective
The Evil Usage
The Flower
Written Group
Common Customer
Usage Collective
Tailor Made Spot
Native Bespoke
ImmemorialCustom
Definite Perception Co
Creature T-shirt
TribalCustom
The Frequent
Rustin Custom
Immediate Imprint
GeneralCustom
Medieval Bespoken Collective
Feeling Spot
Impost Co
Percussion Custom
The Pretty
FaintImpression
AccurateImpression
Made To Order Collective
The Usual
CuriousCustom
The Strange Made To Order
The Laudable Custom Made
The Positive
LocalCustom
Spanish Customized Co
Bustin Custom
The Overwhelming
FrequentCustom
Religious Tailored
English
Effect Spot
Standing Tailor Made Collective
Positive Printers
Regular Tradition Spot
Ether T-shirt
French Impost Pro
Smallest Printers
Usage Group
Bespoken Collective
Beautiful Bespoken Collective
Tradition Collective
Tailored Place
The Ready
The Immemorial
General Customs Duty Pro
The Primitive Tailored

Clever custom prints business name ideas

Italian Tailor Made Place
UniversalCustom
Singular Custom Made
Photographic Publish
Honoured Bespoken
Laudable Tailor Made Collective
Traditional Usage Group
The Overall Picture
DisagreeableImpression
Strange
The Standing
Pleasant Feeling Collective
The English Customs Duty
Popular
Favourable Imprint Collective
Overall
Feudal Impost Place
ClinicalImpression
The Mere
Trusted Custom
Bad Tradition
Honored Impost
Absurd Bespoken Group
Finished Printer
Local
Pre Publish
Daily
The Prevalent
Medieval Customized Spot
Prevalent Bespoke Group
The Ancient
Bad
The Indian
PrettyCustom
Honoured Impost Trading Co
The Greek Usage
Bespoke Co
OldCustom
The Invariable
DailyCustom
Jacket Group
Indistinct
Original Black And White
Shuttle Custom
Curious Customize
Mere Customized Pro
AnnualCustom
The Curious Customized
Singular Impost
Ancient Tailor Made Group
The Standing Bespoken
Written Pro
PaganCustom
Contemporary Reprint Place
IndianCustom
Evil Tailor Made
Depression Spot
The Egyptian
Mere
The Ancestral
The Photographic
Blouses Place
Honored Customs Duty Collective
The Social
Deepest
Definite Imprint
Indian Customs Duty
Preacher T-shirt
Egyptian
The Savage Tradition
Buxom Custom
The Immediate
PeculiarCustom
Former Impost Collective
The Similar Custom Made
RegularCustom
WidespreadCustom
Tailored Trading Co
OrientalCustom
PositivePrint
Immediate Impact
Shirts Collective
The Absurd
Bleacher T-shirt
Greek Custom Made Place
Ancestral Usage Group
The Pagan
Stamp Spot
Custom Made Co
RussianCustom
SpanishCustom
The Roman Customized
Adjusting Custom
The Bad
Blue Reprint Pro
The Beautiful
Busting Custom
Finished Hardcopy Group
The Greek Impost
Pre Publications
Pagan Usage Trading Co
Made To Order Co
Russia Custom
Pagan Bespoke Group
Similar Customs Duty Pro
Cruel Customised
Unfavorable Stamp Trading Co
Popular Tailor Made
Musket Custom
Customized Collective
Curious Custom Made
The French Usage
AncientCustom
StandingCustom
Century Black And White
Augusta Custom
Local Tradition Collective
Spanish Impost Trading Co
Russian Custom

Best custom prints business name ideas

Picture Collective
Immemorial
Traditional Customized Trading Co
Cruel Customs Duty Group
Standing Impost Place
The Ancestral Usage
Common Customizing
Tradition Co
Blue Print Making Pro
Bad Customized Collective
The Click
Common Costume
Pagan Bespoken
Customs Duty Place
Regular
Native Tradition Collective
Common Customized
Similar
Feature T-shirt
VisualImpression
Peculiar Customs Duty Place
IndelibleImpression
The Close
Rusting Custom
Absurd Tradition Co
Egyptian Tailored Trading Co
Universal Tailored
Custis Custom
Impressive Impression
Savage
Pious
Century Written Trading Co
Curious Costume
The Positive Impress
Inspection Impression
The Peculiar Tailored
Clothes Co
The Pernicious
Custos Custom
The Greek
Mutton Custom
Ancient Customized Spot
Custom Made Collective
Irish Custom Made
Publishing Pro
Red
The Greek Customized
Religious
The Local
Made To Order Pro
Bad Usage Co
Annual Tailor Made
Hardcopy Collective
Russian Bespoken Co
The Greek Bespoke
Indelible Inference
Deception Impression
Immediate Mental Picture Collective
Immediate Innuendo
Strange Tradition Place
Ancestral
Primitive Tailored Pro
Photographic Publishing
Bad Tailored Pro
The Savage
Click Printer Co
Custom Made Pro
Good Depression Trading Co
Cruel Clientele
PerniciousCustom
Cruel Customizing
Savage Customs Duty Group
Made To Order Place
Spanish Bespoken Spot
Ancestral Bespoke Co
Old
The Old
The Established
Evil
Common
PositiveImpression
Established
Unfavourable
Made To Order Trading Co
Cruel Usage
Ordinary Usage Trading Co
Pagan Impost Place
Pernicious
FalseImpression
Pretty Custom Made
The Traditional Made To Order
Spanish
Indelible Imitation
Social Tradition Collective
Ordinary Customized Trading Co
EgyptianCustom
Common Customised
Button Custom
Peculiar Customs Duty
Old Tailored
Bad Bespoke Pro
Large Printers Pro
The Evil
The Agreeable
Pious Tailored Collective
Bespoke Place
Quaint Customized Co
Foolish Tradition Place
Beautiful Usage
Savage Made To Order Collective
General Tailored Trading Co
Out
Rushin Custom
The Medieval
Feudal Made To Order Collective
Positive Printable
The Annual
The Social Made To Order
Stamp Group

Guide: How To Name Your Business

Why Is Your Business Name Important?

Your business name is one of the single most important pieces to starting a business.

Why?

Because your business name has power.

It reflects your reputation, your mission, values, and represents what people (and customers) are searching for.

It impacts the way in which people remember, refer you, and perceive your business

When choosing your business name, there's a lot to think about in order to get it right - so it's important not to rush this process.

Let's take a look at everything you need to consider before deciding on a business name:

Tips To Consider When Naming Your Custom Prints Business:

Simple is always better

This means a few different things. Your custom prints business name should always be:

Easy to spell
Easy to pronounce
Easy to remember

Consider avoiding long names as much as possible, as this will only lead your customers forgetting your name and feeling frustrated.

To test this point, try to think of any well-known reputable brand off the top of your head.

The first that come to mind for me are Alexa, Google, Nike, Apple - each unique in their own way (hence, easy to remember) , less than six characters and easy to spell.

Your Business Name Should Define What You Do

The name of your business should reflect a defining characteristic of what you do.

Before your customer goes to your website or speaks to you, the name of your business should spark some initial thoughts in their brain as to what you're all about.

For example, marketingexamples.com describes exactly what their company is about: providing great examples of marketing tactics.

Consider SEO When Naming Your Business

Bottom line: If you don't show up in google, you're going to make it that much more challenging for customers to find you.

There are several different aspects to think about when it comes to SEO & naming your custom prints business:

Try not to pick a business name that's crowded with other businesses
Consider naming your business based on highly searched keywords
Make sure the name of your business matches search intent and what people are looking for

Think about the emotions you want to evoke

Your business name has the power to evoke certain emotions and thoughts from your customer.

It has the ability to evoke a positive or a negative feeling. An inclusive or an exclusive feeling. A fearful or a loving feeling.

It's not to say that any of these feelings are wrong, but it's important to ensure that they are in line with your values and mission.

For example, the brand Death's Door makes me feel a bit risky and uncertain - but that's the point. They're selling Gin.

Try Not To Pick Something Too Limiting

Your business name should be fitting for the future and growth of your business, that way you don't have to confront a re-brand down the road.

If you choose something too narrow, it may be challenging to diversify your product and revenue streams down the road.

Here are some tips to avoid making this mistake:

Try not to name the business after a particular geographical area (this makes it hard to grow in other areas)
Try not to name the business after only one product you sell
Try not to name something based on a current trend

Brainstorming Names For Your Business

If you're in the brainstorming phase and trying to come up with a business name, there are a few key things to think about in order to get the juices flowing:

Write out a list of words that reflect your brand, personality, team etc. These should be the first things that come to your mind and you shouldn't have to think too hard about it.
Look at competition in the space and see if there's a common theme. Write down some key words or phrases that resonate with you and add them to the list.
Think about the emotion you want to evoke with your business name
Ask yourself: If I had to describe my business in one word, what would it be?

From there, you can create a shortlist based on the words that resonate best with you and follow the naming guidelines above.

Tips on naming your business

In addition to the requirements from the State, there are some general naming guidelines that may help you down the road as well.

We've put together a full guide here for naming your business here but will also cover the most critical pieces below:

You can check for domain availability here:

Find a domain starting at $0.88

As soon as you resonate with a name (or names), secure the domain and social media handles as soon as possible to ensure they don't get taken.

Other general naming tips

Consider SEO when naming your business
Consider naming your business something that reflects what you do and/or who you are
Keep it simple! Easy to spell, easy to pronounce and easy to remember
Try not to pick something too limiting that could impact your businesses growth in the future!

Check out our full naming guide here.

Here is a video covering all factors to consider when naming your LLC:

Examples of Great Business Names

When choosing a business name, it's critical that you look at other examples of businesses not only in your space, but business names in other industries that have done particularly well.

Here are a few examples of great business names (+ how some of these businesses came up with their name):

Competitor Analysis Example

One great way to name your business is by looking at the competition and getting inspiration.

Gia Paddock, founder of Boutique Rye analyzed other businesses in the space and added her own personal spin to her business name:

A popular national brick & mortar women’s boutique that many may have heard of is called Francesca’s… How original, right? So we came up with Boutique Rye named after our son, Riley. We put "boutique" in front to be a little different.

The name "Boutique Rye" checks the boxes for naming a business:

Short and simple
Easy to spell and easy to remember
Clearly defines what the company does
Optimized for SEO (people searching for boutiques)
Unique and personal touch - tells a story.

Ask Other People

Sometimes, coming up with a name is as easy as asking other people, whether that be friends, family, people at a coffee shop, or in Spyq Sklar case, his own customer!

How we came up with the name Cat Sushi:

So, we put together a quick business plan and set aside some money that we were willing to risk. One of our loyal customers actually came up with the name. We still give them free cat food.

Read the full story ➡️ here

The name "Cat Sushi" checks all the boxes for naming a business:

Memorable and funny
Short and simple
Obvious that they sell treats for cats
Fun & unique story - their customer literally came up with the name of their business!

The Amazon Example

Formerly called "Cadabra", Jeff Bezos decided that the name was too obscure, hard to spell, and easy to misinterpret.

The name Amazon came from a simple dictionary search .

Jeff Bezos wanted something that started with an A, looked through a dictionary and came up with the word Amazon.

When he told his team, he didn't care for anyone else's input. He was set on it.

Here's how the word "Amazon" checks all the boxes (aside from being worth a trillion dollars):

Represents the largest river in the world, making it very memorable
The story and meaning of the word matches the vision of the company: To be the larger and better than any other business!
The name allows for future growth opportunity - they didn't name something specific to just "books," even though at the time, that's what it was.
Easy to spell, pronounce and recommend!

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