1,000+ Creative Denim Brand Names

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Updated: January 19th, 2023

So, you've come up with the perfect denim brand idea, but in order to launch, you need a good business name.

And not just a name, but a creative and descriptive name that will make your denim brand stand out.

The name of your business will forever play a role in:

Your customers first impression
Your businesses identity
The power behind the type of customer your brand attracts
If you're memorable or not

We've put together a list of the best denim brand ideas, provide you with a step-by-step guide on how to name your business and give real-world examples of how other founders came up with the name of their business.

Additionally, we provide you with a free business name generator with an instant domain availability check to help you find a custom name for your denim brand.

Need to start an LLC? Create an LLC in minutes with ZenBusiness.

Denim Brand Name Generator

Want to come up with your own unique company or brand name?

You can generate thousands of denim brand name ideas for free using our business name generator and instantly check domain availability.

Ideas

Catchy denim brand name ideas

Bibs 'N' Bits check availability
Lemonade Denim check availability
The Denim Shop check availability
I'm All Dyed Up check availability
A Little More Denim check availability
Denim and Denim check availability
Carry On Denim check availability
Fancy Fools check availability
The Denim Forest check availability
Dyed Denim check availability
Vivace Denim check availability
Hollywood's Denim check availability
Superb Denim check availability
Denim & Denim check availability
The Denim Hub check availability
Hood and Hounds check availability
Denim Zone check availability
Hoods and Pants check availability
Denim Denizen check availability
Mintz & Brooks check availability
Unicorn Denim check availability
The Denim Line check availability
Denim Enchantment check availability
The Denim Diaries check availability
Founded By Denim check availability
Le Socks and Jeans check availability
The Jeansmith check availability
The Denim Den check availability
Womens Denim and Fashion check availability
Mud & Glory check availability
Cargo Denim check availability
Levantine Denim check availability
Fuzzi Denim check availability
The Faded Denim Co check availability
Denim Ice check availability
Womens Wear by Toni check availability
Mellow Denim check availability
Fade into Now check availability
D.M. Denim check availability
Denim Explored check availability
Snazzy Denim check availability
Denim Hop check availability
Posh Denim check availability
Denim Stream check availability
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Denim Hot Spot check availability
The Denim Arena check availability
Denim Sign check availability
Sophisticated Denim check availability
Polished Denim check availability
The Denim Alley check availability
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Denim Delight check availability
Denim LLC check availability
Denim Sew check availability
Evolved Denim check availability
Pre Denim check availability
Sewn Denim check availability
Denim Styled check availability
Denim Ace check availability
Denimation check availability
The Denim Nation check availability
Denimisia check availability
The Denim Club check availability
Denim it check availability
The Denim Fashion Hub check availability
Rock Denim check availability
Deniming check availability
I'm Deniming check availability
The Famous Denims check availability
Denim up check availability
Denimology check availability
The Jeans Chemistry check availability
The Jeans Fashion check availability
The Jeans Arena check availability
The Rayleigh check availability
Guess Blue Jean Place check availability
Soggy Sportswear check availability
Denim Spot check availability
Blue Pants check availability
The Rough check availability
Gray Tights check availability
The Shallow check availability
ThinPants check availability
Soiled Trouser check availability
Centum Denim check availability
FittingJeans check availability
The Brown Shorts check availability
Washed Denims check availability
Loose Piaget Trading Co check availability
BrownDenim check availability
GreyDenim check availability
Waterproof Jeans Co check availability
Worn check availability
RattyJeans check availability
PatchedJeans check availability
The Tattered check availability
The Honest Outerwear check availability
The Wear check availability
FancyPants check availability
Soft Slacks check availability
Padded Pantyhose check availability
The Old check availability
The Holey check availability
Soft check availability
WrinkledDenim check availability
Worn Drawers Co check availability
The Flared check availability
Slim Bloomers Place check availability
Cut Undies check availability
Plain Denims Place check availability
Blue Jean Collective check availability
Fitting check availability
Shredded Outerwear check availability
Damp check availability
The White check availability
The Tight Dungaree check availability
Honest Pant Place check availability
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Pants Co check availability
BaggyPants check availability
Nice Dungaree Collective check availability
The Prewashed Trouser check availability
Venoms Denim check availability
Old check availability
The Ragged check availability
The Damp check availability
Game of chance Pants check availability
Patched Sportswear Pro check availability
Dusty check availability
Chambray Group check availability
Purple Slacks Collective check availability
Padded Puff check availability
The Faded Blue Jean check availability
PrewashedDenim check availability
Patched Puff check availability
Heavy Pant Spot check availability
The Ounce check availability
Casual check availability

Creative denim brand name ideas

PinkDenim check availability
Finance Pants check availability
Seat Knickers Co check availability
Favorite Pants Place check availability
The Casual check availability
Favorite Knickers check availability
Referendum Denim check availability
PatchedDenim check availability
Padded Pant Leg check availability
The Ragged Slacks check availability
SlimJeans check availability
The Stained check availability
Rayleigh check availability
Underpants Group check availability
Ghost dance Pants check availability
BrightPants check availability
The Greasy check availability
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Unwashed check availability
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TightDenim check availability
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Ragged check availability
The Wear Sportswear check availability
Tattered check availability
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Jean Collective check availability
Perchance Pants check availability
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Purple Garments Spot check availability
Stout Cowboy Pro check availability
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Wear Piaget check availability
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PleatedPants check availability
Sportswear Collective check availability
The Padded check availability
ThickDenim check availability
LengthPants check availability
Old Designers check availability
Khaki Spot check availability
Stonewashed check availability
The Bright Underpants check availability
Outerwear Group check availability
Take a chance Pants check availability
Comfortable check availability
Gray check availability
Starched Denims Pro check availability
FavoritePants check availability
WranglerJeans check availability
Threadbare Blue Jean Spot check availability
The Washed Stonewashed check availability
Baggy Slacks check availability
Dental Denim check availability
Stained Drawers check availability
The Bleached check availability
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Grey Trousers check availability
Dyed Depants check availability
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Stonewashed Pro check availability
Enough Menswear check availability
The Cheap check availability
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ShallowPants check availability
WornJeans check availability
Stiff Trousers Spot check availability
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Clean Denims Co check availability
Patched Dungaree Co check availability
Green Outerwear check availability
ShortPants check availability
Bloomers Collective check availability
Heaven Denim check availability
The Ragged Underpants check availability
Dyed Dressier check availability
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Romance Pants check availability
The Lightweight Menswear check availability
Red Khaki Place check availability
The Muddy check availability
Legged Denim Group check availability
Checkered Undies check availability
Distressed Khaki Collective check availability
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Dungaree Spot check availability
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Bright Khaki Pro check availability
Long Knickers check availability
SnugJeans check availability
The Length Slacks check availability
Patched Jean Group check availability
Padded Drawers check availability
Wet Pant check availability
Slung check availability
Plastic Pant Leg check availability
MuddyJeans check availability
Stonewashed Dungaree check availability
Cowboy Group check availability
The Pale check availability
Stonewashed Co check availability
Trousers Spot check availability
The Dyed check availability
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The Skintight check availability
The Fancy check availability
Trousers Collective check availability
Plastic Pantaloons check availability
Trousers Place check availability
The Wet Dungaree check availability
Quick Bloomers check availability
Blue Slacks Place check availability

Learn more about starting a denim brand:

Where to start?

-> How much does it cost to start a denim brand?
-> Pros and cons of a denim brand

Need inspiration?

-> Other denim brand success stories
-> Marketing ideas for a denim brand
-> Denim brand slogans

Other resources

-> Denim brand tips

Funny Denim Brand Names

Waterproof check availability
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RumpledJeans check availability
Drawers Place check availability
SoakedJeans check availability
Folk dance Pants check availability
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BluePants check availability
Brennan Denim check availability
Tattered Denims check availability
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Dark Duffel Coat check availability
Eleven Denim check availability
Cut Bloomers Spot check availability
Casual Knickers check availability
Shorts Co check availability
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Pant Pro check availability
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Worn Garments Place check availability
The Wet Outerwear check availability
Plastic Underpants Trading Co check availability
Soaked Blue Jean Pro check availability
Light Jeans Pro check availability
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Blue Jean Spot check availability
Bright Undies check availability
The Style check availability
Taut Blue Jean Co check availability
Flared Denims Spot check availability
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The Coarse check availability
The Dusty Stonewashed check availability
Stained Denims check availability
Padded Pockets check availability
Heavy Underpants Trading Co check availability
Dungaree Pro check availability
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Sturdy Menswear Pro check availability
GreyPants check availability
Sportswear Pro check availability
UniformPants check availability
Laundered Cowboy Co check availability
The Tight check availability
The Shredded check availability
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The Dry check availability
Chance Pants check availability
Jeans Trading Co check availability
Square dance Pants check availability
TornPants check availability
Dyed Debag check availability
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The Sturdy check availability
Jean Group check availability
The Sweaty check availability
SeatPants check availability
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Stiff Pant Trading Co check availability
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Purple Pockets check availability
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Seams Jeans check availability
Chambray Spot check availability
Pant Spot check availability
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The Plain Chambray check availability
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Soft Underpants Place check availability
The Hot Jeans check availability
Purple Pantaloons check availability
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Dungaree Trading Co check availability
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OutDenim check availability
Style Underpants Co check availability
Tattered Designers check availability
PaleJeans check availability
The Stiff Blue Jean check availability
Tight Sportswear Trading Co check availability
The Stretch Pant check availability
Tennis Denim check availability
Dark Debag check availability
Underpants Collective check availability
The Wet check availability
WetJeans check availability
Threadbare Trousers check availability
DarkJeans check availability
The Hugger check availability

Cool denim brand name ideas

The Damp Dungaree check availability
Tights Collective check availability
Elam Denim check availability
The Bottomed check availability
WornPants check availability
LightDenim check availability
The Casual Jean check availability
Brown Denims Pro check availability
Trousers Co check availability
Shabby Garments Pro check availability
Cowboy Place check availability
CleanJeans check availability
Trance Pants check availability
Guess check availability
Cowboy Pro check availability
Damp Dungaree check availability
Tough check availability
Streams Jeans check availability
Modern dance Pants check availability
The Out Chambray check availability
Sword dance Pants check availability
The Soiled check availability
Cut Piaget check availability
PlasticPants check availability
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Filthy Menswear check availability
Pleated Pantaloons check availability
Prewashed Chambray Trading Co check availability
Stretch check availability
Wear check availability
Stiff check availability
Style check availability
Loose Menswear Trading Co check availability
Worn Slacks Pro check availability
Damp Debag check availability
The Striped check availability
Torn Chambray Collective check availability
Threadbare Stonewashed Pro check availability
DryPants check availability
Soiled Dungaree check availability
CutJeans check availability
Snug Denim check availability
Flared Drawers Place check availability
Prewashed Blue Jean Place check availability
The Filthy check availability
Dark Bloomers Group check availability
Grubby check availability
Greasy Blue Jean check availability
Taut Sportswear Place check availability
Cowboy Spot check availability
The Stiff check availability
Patched Pant Leg check availability
Shabby check availability
Recycled check availability
The Soggy check availability
Dyed Dressed check availability
Lance Pants check availability
Slacks Pro check availability
The Off check availability
Trousers Group check availability
Shorts Place check availability
Velum Denim check availability
Wear Trouser Group check availability
Drawers Collective check availability
The Short check availability
LightweightDenim check availability
Striped Menswear Group check availability
Purple Tights Group check availability
Slacks Place check availability
Lesson Denim check availability
The Smooth check availability
Seven Denim check availability
StripedPants check availability
Loose check availability
Shiny Shorts check availability
Bright Bloomers check availability
Cheap Menswear Pro check availability
The Ratty Stonewashed check availability
Rumpled Denims check availability
BottomJeans check availability
Thick Shorts check availability
BaggyDenim check availability
RecycledDenim check availability
JuniorDenim check availability
Recycled Sportswear Group check availability
Gray Cowboy check availability
Thin Menswear Co check availability
Cut Denims Spot check availability
Purple Puff check availability
Stance Pants check availability
Denike Denim check availability
Clean check availability
Dreams Jeans check availability
The Recycled check availability
Threadbare check availability
Dungaree Place check availability
Jeans Pro check availability
Soggy Chambray Co check availability
The Slim check availability
Plastic Pantyhose check availability
The Grey Dungaree check availability
PlainDenim check availability
Purple Parka check availability
Jeans Co check availability
Rise check availability
Tight Piaget check availability
Menswear Group check availability
Menswear Pro check availability
Damp Drapey check availability
GrubbyJeans check availability
Stout Pant Pro check availability
Drab Dressier check availability
Damp Designers Co check availability
Slim check availability
The Worn Chambray check availability
Muddy Piaget Group check availability
StiffJeans check availability
The Grubby check availability
The Bright check availability
Favorite Pants Group check availability
Uniform Jeans Group check availability
BlueDenim check availability
Knit check availability
The Patched check availability
Sturdy check availability
Frayed Chambray check availability
Undies Group check availability
Fancy check availability
The Wrinkled Trouser check availability
Underpants Place check availability
MadeJeans check availability
Tight Shorts Collective check availability
SlungJeans check availability
Skintight check availability
Snug check availability
Pink Parka check availability
Red Knickers check availability
Trouser Collective check availability
Plastic Peacoat check availability

Unique denim brand name ideas

OunceDenim check availability
Wet check availability
Clean Khaki check availability
Song and dance Pants check availability
Padded Parka check availability
Damp Depants check availability
LooseJeans check availability
Soiled Pant Trading Co check availability
Damp Jean Co check availability
LongPants check availability
Cheap Dungaree Trading Co check availability
The Drab check availability
Off Trousers Spot check availability
Plain Designers Group check availability
Arum Denim check availability
Grey Chambray check availability
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The Striped Underpants check availability
Denims Collective check availability
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Slacks Spot check availability
Favorite Shorts Pro check availability
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CrispJeans check availability
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The Frayed check availability
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Short Slacks check availability
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Threadbare Garments Pro check availability
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SkintightPants check availability
The Distressed check availability
Soggy check availability
John lennon Denim check availability
Trouser Group check availability
Sweaty Trouser Group check availability
Tough Cowboy check availability
Dark Underpants Place check availability
Tight Menswear Pro check availability
Durable Sportswear check availability
Denims Pro check availability
Dyed Duffel Coat check availability
Sportswear Group check availability
WearDenim check availability
The Blue Jeans check availability
Pant Trading Co check availability
Pants Trading Co check availability
Bright Drawers Collective check availability
Greasy Outerwear Trading Co check availability
Damp Dresses check availability
Prewashed check availability
Denims Place check availability
Blue Knickers check availability
Trousers Pro check availability
BleachedJeans check availability
Stonewashed Place check availability
Tattered Knickers Place check availability
France Pants check availability
RaggedDenim check availability
LightweightPants check availability
DarkPants check availability
Cut check availability
Length Knickers check availability
Patched Denims check availability
Stained check availability
Damp Dolman Sleeve check availability
Felon Denim check availability
The Fitting Drawers check availability
Snug Jean check availability
Chambray Trading Co check availability
Blue check availability
Underpants Trading Co check availability
Rough Khaki Place check availability
Dungaree Co check availability
Loose Trousers Place check availability
Greasy Denim check availability
Quick Drawers Spot check availability
Tightest Garments Trading Co check availability
HotPants check availability
The Pink check availability
Ragged Jean Trading Co check availability
The Soft check availability
Brown Denim check availability
Pink Peacoat check availability
NiceJeans check availability
Padded Paws check availability
Outerwear Spot check availability
KnitPants check availability
Pale Outerwear Pro check availability
Knickers Co check availability
Shredded Pant Pro check availability
StonewashedJeans check availability
Beams Jeans check availability
Oversized check availability
Short Drawers Place check availability
Pink Paws check availability
TautDenim check availability
Dark Cowboy Spot check availability
Durable Drapey check availability
Legged Dungaree Pro check availability
The Plain check availability
Shabby Pant Pro check availability
Dungaree Group check availability
The Shiny check availability
WhitePants check availability
The Clean Slacks check availability
Comfortable Shorts Place check availability
Purple Peacoat check availability
The Expensive check availability
Soiled check availability
The Nice check availability
Slim Pants check availability
Length Underpants check availability
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The Short Jeans check availability
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Jean Trading Co check availability
Wet Garments Place check availability
Figured Jean check availability
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Jean Co check availability
Knickers Spot check availability
The Honest check availability
Ragged Pant Pro check availability
Casual Pants Co check availability
Drab Dressed check availability
Distressed check availability
Trousers Trading Co check availability
Shorts Trading Co check availability
Skinny check availability

Cute denim brand name ideas

The Clean check availability
Fancy Bloomers check availability
Honest Sportswear Trading Co check availability
Garments Spot check availability
Navy Drawers Co check availability
Cash advance Pants check availability
Soiled Outerwear Collective check availability
Smarty Undies Co check availability
FilthyDenim check availability
Thin Chambray check availability
The Torn check availability
WaterproofPants check availability
Filthy Stonewashed Co check availability
Dark check availability
Blue Jean Co check availability
BrownPants check availability
Clean Denims Group check availability
Shredded Trouser Place check availability
The Light check availability
Thick Trousers Collective check availability
Stiff Piaget check availability
Wet Khaki Trading Co check availability
Sturdy Trouser Trading Co check availability
Undies Place check availability
Sturdy Khaki Place check availability
CleanPants check availability
SnugDenim check availability
Cool Chambray Trading Co check availability
The Plain Denim check availability
Red Outerwear Collective check availability
The Waterproof check availability
Snug Denims check availability
Menace Denim check availability
The Blue Designers check availability
FiguredDenim check availability
The Tight Blue Jean check availability
Morris dance Pants check availability
Seat Underpants Pro check availability
Loose Dungaree Place check availability
Drab Menswear check availability
Blue Tights Place check availability
Long Underpants Spot check availability
Belly dance Pants check availability
Distressed Debag check availability
Taut check availability
Cool check availability
Plastic Puff check availability
Cowboy Collective check availability
Shorts Collective check availability
Plain Blue Jean check availability
Bright check availability
The Stonewashed Khaki check availability
Out check availability
Red Trouser check availability
SoiledJeans check availability
Ounce check availability
Figured check availability
The Grey check availability
DustyJeans check availability
Comfortable Drawers Place check availability
Scrap check availability
The Dark check availability
Sportswear Co check availability
Legged check availability
Baggy check availability
Brown Piaget Collective check availability
Drab Depants check availability
Tattered Blue Jean check availability
Drab Duffel Coat check availability
The Purple check availability
The Bright Sportswear check availability
The Distressed Dungaree check availability
Lightweight check availability
The Hot Bloomers check availability
The Wrinkled check availability
Grey Dungaree check availability
The Tattered Khaki check availability
The Wrinkled Tights check availability
Denim Trading Co check availability
Kevin Denim check availability
Muddy check availability
Drab Blue Jean Trading Co check availability
Sturdy Blue Jean Group check availability
Fitting Knickers check availability
Reims Jeans check availability
Durable Debag check availability
Dyed Dolman Sleeve check availability
Drab Dress Suit check availability
Brown Shorts Spot check availability
ShabbyDenim check availability
LooseDenim check availability
Distressed Dressed check availability
The Clean Cowboy check availability
OldestJeans check availability
Senate Denim check availability
Blue Jean Pro check availability
The Stout check availability
Heavy check availability
RedDenim check availability
PatchedPants check availability
The Your check availability
Stonewashed Shorts check availability
Dark Dresses check availability
Lemon Denim check availability
The Oldest check availability
Pink Trouser check availability
Greasy Outerwear Place check availability
The Olive Tights check availability
Jean Spot check availability
Soaked check availability
Tight Blue Jean check availability
Undies Spot check availability
Creams Jeans check availability
Stained Piaget Spot check availability
Dedham Denim check availability
The Taut check availability
SmartyPants check availability
Lennon Denim check availability
Greasy Sportswear Collective check availability
Distressed Duffel Coat check availability
Blue Menswear check availability
Jeans Spot check availability
Honest Trouser check availability
Green Undies Spot check availability
WearPants check availability
Dark Depants check availability
Rough Outerwear check availability
The Junior check availability
Length Tights Trading Co check availability
Purple Pajamas check availability
Dyed Drapey check availability
Sportswear Spot check availability
Oversized Knickers Trading Co check availability
TightJeans check availability
FitJeans check availability
Laundered Pant check availability
The Fit check availability
Trouser Place check availability
The Patched Pant check availability

Clever denim brand name ideas

Garments Place check availability
Pink check availability
Junior Outerwear Group check availability
Shorts Spot check availability
Tight Drawers Pro check availability
Studded Jean Collective check availability
Vellum Denim check availability
Sweaty Cowboy Place check availability
Wet Trouser Co check availability
The Bright Outerwear check availability
Checkered check availability
The Heavy Jean check availability
The Gray check availability
Pleated Paws check availability
DurableDenim check availability
Cryogenic Denim check availability
Dark Jean Group check availability
The Durable check availability
The Ragged Drawers check availability
Legged Tights Pro check availability
SweatPants check availability
Slam dance Pants check availability
Pale Menswear check availability
Tightest Denim check availability
The Out check availability
Wrangler Designers Pro check availability
PremiumDenim check availability
Nice Shorts check availability
Studded Pant Co check availability
Wear Undies Place check availability
Shabby Dungaree check availability
Cut Shorts Place check availability
Sun dance Pants check availability
Wrinkled check availability
SoftPants check availability
The Scrap check availability
The Figured check availability
The Shorts Co check availability
Shredded check availability
The Rumpled Knickers check availability
The Tattered Slacks check availability
Tan Jeans check availability
Soft Underpants check availability
Frayed Menswear check availability
Designers Trading Co check availability
Slung Dungaree Trading Co check availability
Clog dance Pants check availability
The Patched Piaget check availability
The Stonewashed check availability
Grey Jeans Group check availability
The Casual Trouser check availability
CheapJeans check availability
Nice check availability
Dry check availability
Levis Denim check availability
GrayDenim check availability
Distressed Dressier check availability
Off check availability
Wrinkled Outerwear check availability
The Patched Garments check availability
The Premium Trouser check availability
Threadbare Denim Place check availability
Smarty check availability
Premium Pant Trading Co check availability
The Studded Chambray check availability
Kennel Denim check availability
TatteredPants check availability
The Pleated check availability
Fitting Blue Jean Spot check availability
Plastic check availability
Slim Tights Co check availability
Soaked Blue Jean check availability
The Rise Garments check availability
Knee Knickers Group check availability
Your Tights check availability
FrayedJeans check availability
The Enough check availability
GrayPants check availability
Durable Dressed check availability
War dance Pants check availability
Pink Pantaloons check availability
Bleached Outerwear Pro check availability
The Cut Slacks check availability
Baggy Blue Jean check availability
SoggyDenim check availability
Distressed Drapey check availability
Blue Jean Group check availability
Denims Group check availability
Trouser Spot check availability
Lightweight Outerwear Spot check availability
The Length check availability
Padded Shorts Place check availability
Trouser Co check availability
Trouser Pro check availability
Tap dance Pants check availability
Dyed Pant Place check availability
GuessJeans check availability
Pleated Pockets check availability
StretchDenim check availability
The Oversized check availability
Smarty Jeans Collective check availability
Torn Shorts check availability
Studded Sportswear Pro check availability
Faded Dungaree check availability
The Oldest Blue Jean check availability
Bottomed Bloomers Trading Co check availability
Shabby Piaget Place check availability
Denim Pro check availability
The Smarty Knickers check availability
BrownJeans check availability
Tight Bloomers check availability
Shabby Dungaree Pro check availability
Flared Slacks Place check availability
Garments Co check availability
The Green check availability
Dyed Dkny check availability
The Soaked check availability
Quick Drawers check availability
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Short check availability
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The Plastic check availability

Best denim brand name ideas

Pleated Pantyhose check availability
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Guide: How To Name Your Business

Why Is Your Business Name Important?

Your business name is one of the single most important pieces to starting a business.

Why?

Because your business name has power.

It reflects your reputation, your mission, values, and represents what people (and customers) are searching for.

It impacts the way in which people remember, refer you, and perceive your business

When choosing your business name, there's a lot to think about in order to get it right - so it's important not to rush this process.

Let's take a look at everything you need to consider before deciding on a business name:

Tips To Consider When Naming Your Denim Brand:

Simple is always better

This means a few different things. Your denim brand name should always be:

Easy to spell
Easy to pronounce
Easy to remember

Consider avoiding long names as much as possible, as this will only lead your customers forgetting your name and feeling frustrated.

To test this point, try to think of any well-known reputable brand off the top of your head.

The first that come to mind for me are Alexa, Google, Nike, Apple - each unique in their own way (hence, easy to remember) , less than six characters and easy to spell.

Your Business Name Should Define What You Do

The name of your business should reflect a defining characteristic of what you do.

Before your customer goes to your website or speaks to you, the name of your business should spark some initial thoughts in their brain as to what you're all about.

For example, marketingexamples.com describes exactly what their company is about: providing great examples of marketing tactics.

Consider SEO When Naming Your Business

Bottom line: If you don't show up in google, you're going to make it that much more challenging for customers to find you.

There are several different aspects to think about when it comes to SEO & naming your denim brand:

Try not to pick a business name that's crowded with other businesses
Consider naming your business based on highly searched keywords
Make sure the name of your business matches search intent and what people are looking for

Think about the emotions you want to evoke

Your business name has the power to evoke certain emotions and thoughts from your customer.

It has the ability to evoke a positive or a negative feeling. An inclusive or an exclusive feeling. A fearful or a loving feeling.

It's not to say that any of these feelings are wrong, but it's important to ensure that they are in line with your values and mission.

For example, the brand Death's Door makes me feel a bit risky and uncertain - but that's the point. They're selling Gin.

Try Not To Pick Something Too Limiting

Your business name should be fitting for the future and growth of your business, that way you don't have to confront a re-brand down the road.

If you choose something too narrow, it may be challenging to diversify your product and revenue streams down the road.

Here are some tips to avoid making this mistake:

Try not to name the business after a particular geographical area (this makes it hard to grow in other areas)
Try not to name the business after only one product you sell
Try not to name something based on a current trend

Brainstorming Names For Your Business

If you're in the brainstorming phase and trying to come up with a business name, there are a few key things to think about in order to get the juices flowing:

Write out a list of words that reflect your brand, personality, team etc. These should be the first things that come to your mind and you shouldn't have to think too hard about it.
Look at competition in the space and see if there's a common theme. Write down some key words or phrases that resonate with you and add them to the list.
Think about the emotion you want to evoke with your business name
Ask yourself: If I had to describe my business in one word, what would it be?

From there, you can create a shortlist based on the words that resonate best with you and follow the naming guidelines above.

Tips on naming your business

In addition to the requirements from the State, there are some general naming guidelines that may help you down the road as well.

We've put together a full guide here for naming your business here but will also cover the most critical pieces below:

You can check for domain availability here:

Find a domain starting at $0.88

As soon as you resonate with a name (or names), secure the domain and social media handles as soon as possible to ensure they don't get taken.

Other general naming tips

Consider SEO when naming your business
Consider naming your business something that reflects what you do and/or who you are
Keep it simple! Easy to spell, easy to pronounce and easy to remember
Try not to pick something too limiting that could impact your businesses growth in the future!

Check out our full naming guide here.

Here is a video covering all factors to consider when naming your LLC:

Examples of Great Business Names

When choosing a business name, it's critical that you look at other examples of businesses not only in your space, but business names in other industries that have done particularly well.

Here are a few examples of great business names (+ how some of these businesses came up with their name):

Competitor Analysis Example

One great way to name your business is by looking at the competition and getting inspiration.

Gia Paddock, founder of Boutique Rye analyzed other businesses in the space and added her own personal spin to her business name:

A popular national brick & mortar women’s boutique that many may have heard of is called Francesca’s… How original, right? So we came up with Boutique Rye named after our son, Riley. We put "boutique" in front to be a little different.

The name "Boutique Rye" checks the boxes for naming a business:

Short and simple
Easy to spell and easy to remember
Clearly defines what the company does
Optimized for SEO (people searching for boutiques)
Unique and personal touch - tells a story.

Ask Other People

Sometimes, coming up with a name is as easy as asking other people, whether that be friends, family, people at a coffee shop, or in Spyq Sklar case, his own customer!

How we came up with the name Cat Sushi:

So, we put together a quick business plan and set aside some money that we were willing to risk. One of our loyal customers actually came up with the name. We still give them free cat food.

Read the full story ➡️ here

The name "Cat Sushi" checks all the boxes for naming a business:

Memorable and funny
Short and simple
Obvious that they sell treats for cats
Fun & unique story - their customer literally came up with the name of their business!

The Amazon Example

Formerly called "Cadabra", Jeff Bezos decided that the name was too obscure, hard to spell, and easy to misinterpret.

The name Amazon came from a simple dictionary search .

Jeff Bezos wanted something that started with an A, looked through a dictionary and came up with the word Amazon.

When he told his team, he didn't care for anyone else's input. He was set on it.

Here's how the word "Amazon" checks all the boxes (aside from being worth a trillion dollars):

Represents the largest river in the world, making it very memorable
The story and meaning of the word matches the vision of the company: To be the larger and better than any other business!
The name allows for future growth opportunity - they didn't name something specific to just "books," even though at the time, that's what it was.
Easy to spell, pronounce and recommend!

Part of

Starting A Denim Brand: Everything You Need To Know

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meet the author

Pat Walls

I'm Pat Walls and I created Starter Story - a website dedicated to helping people start businesses. We interview entrepreneurs from around the world about how they started and grew their businesses.

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