1,000+ Trendy Food Truck Names

Updated: January 19th, 2023

So, you've come up with the perfect food truck idea, but in order to launch, you need a good business name.

And not just a name, but a creative and descriptive name that will make your food truck stand out.

The name of your business will forever play a role in:

  • Your customers first impression
  • Your businesses identity
  • The power behind the type of customer your brand attracts
  • If you're memorable or not

We've put together a list of the best food truck ideas, provide you with a step-by-step guide on how to name your business and give real-world examples of how other founders came up with the name of their business.

Additionally, we provide you with a free business name generator with an instant domain availability check to help you find a custom name for your food truck.

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Food Truck Name Generator

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Ideas

Catchy food truck name ideas

  • Kawaii Food and Drinks
  • Nashville's Big Daddy Q
  • Makoto Ramen
  • Tasty Grubz
  • Hangry in the Hills
  • Truck & Truckle
  • The Mobile Cuisine
  • Food Truck Eatery
  • The Baja Burger
  • Bite & Roll
  • Mint Food Truck
  • Fried Rice Truck
  • Crazy about food trucks
  • Hot Dogs and Sausages
  • Re Food Truck
  • Evelyn's Tummy-Tucks
  • Sukhvinder Food
  • A.J.M
  • Caf Boca
  • Sailor Bikes
  • Hamburger Food Truck
  • Catch & Feed
  • Caf Tuk Tuk
  • Downtown Food Truck
  • The Dj Vu Food Truck
  • Kogi Bistro
  • Heavenly Food Truck
  • Lincoln City Food Co
  • The Frito Company
  • The Pita Truck
  • Tastier than Tuna
  • Sauces and Waffles
  • Luxury Food Co
  • The Food & Beverage Store
  • Food Truck Up
  • Food Truck Emporium
  • Food Truck Io
  • Authentic Food Truck
  • Pro Food Truck
  • Food Truck Plate
  • Food Truck Ice
  • Food Truck Nook
  • Food Truck Age
  • Food Truck Bowl
  • On Food Truck
  • Peppery Food Truck
  • Un Food Truck
  • Food Truck Parlor
  • Food Truck Sign
  • Salty Food Truck
  • Ex Food Truck
  • Flawless Food Truck
  • Food Truck LLC
  • Bite Size Food Truck
  • You Food Truck
  • Food Truck Grabs
  • Food Truck All
  • Food Truck Wagon
  • Pre Food Truck
  • Broiled Food Truck
  • Food Truck Care
  • Worldly Food Truck
  • Food Truck Ace
  • Select Food Truck
  • Food Truck Port
  • Food Truck Goals
  • Food Truck Ex
  • Food Truck Zest
  • Food Truck Air
  • Innovative Food Truck
  • Food Truck Ring
  • Food Truck Things
  • Food Truck Log
  • Food Truck Riches
  • Bar Food Truck
  • The Plain Foodstuff
  • Restaurant Collective
  • Solid Gourmet
  • The Delicious
  • MainMeal
  • Undigested
  • Empty Saucer Pro
  • Hot
  • The Little
  • WarmFood
  • PrincipalFood
  • FavouriteFood
  • Elise Cuisine
  • Little
  • The Pure
  • International Restaurant
  • Creative Chef
  • Culinary Art Place
  • Liquid Foodstuff Trading Co
  • Elaborate Lunch Group
  • The Cooked
  • Distinctive
  • The Good Soup
  • Creole Cooking
  • Ingested
  • Non Nutrition Pro
  • Typical
  • SuitableFood
  • Breakfast Place
  • Fine Foodstuffs
  • Cookery Pro
  • Dinner Collective
  • The Palatable
  • Sweet Mantrap Place
  • Finished

Creative food truck name ideas

  • Vegetarian
  • WonderfulMeal
  • Serve Co
  • Ltalian
  • The Delicious
  • Delicate
  • ButteredDish
  • Fresh Fed
  • The Mixed
  • Clean Smasher Group
  • The Usual Repast
  • Dainty Dish Out
  • Popular Knockout Spot
  • Rich
  • The Vegetarian Gastronomic
  • Quart
  • The Abundant
  • Deep Dish Out
  • Caribbean Restaurant Collective
  • SavouryDish
  • The Favorite Dinners
  • KoreanCuisine
  • The Healthy
  • The Good Soup
  • Elaborate Cooking
  • The Rican
  • EarthenDish
  • Main Mat
  • Decent
  • Foodstuff Pro
  • Nutritious Meal Trading Co
  • Frozen Foodstuff
  • FireproofDish
  • MainMeal
  • The Dainty
  • The Much
  • The Principal
  • Style
  • Meals Group
  • The Korean
  • Creole Dining Co
  • Sophisticated Dish Spot
  • Ordinary
  • Creole Culinary
  • Gourmet Pro
  • Fresh Feeds
  • FavoriteDish
  • International Dining
  • Ingested Nutrient Spot
  • Breakfast Place
  • Dinner Pro
  • NutritiousFood
  • Peach Group
  • Fresh Fodder
  • CubanCuisine
  • Gourmet Trading Co
  • Meals Spot
  • RichDish
  • The Austrian
  • The Hearty
  • Looker Co
  • Heavy Feast Spot
  • Elegant Chef Group
  • The Shallow Smasher
  • The Wonderful Serve Up
  • Stunner Co
  • Cooked
  • Only
  • PoorFood
  • Traditional Stunner Place
  • The Classical
  • Exotic Cookery
  • Foodstuff Collective
  • Little
  • Cantonese Cooking
  • Complete
  • Class Culinary
  • The Best
  • Adequate Foodstuff Collective
  • Peach Co
  • Extra Meals
  • Satisfying Repast
  • Caribbean Gourmet Spot
  • PortugueseCuisine
  • The Indian
  • Hurried Feast Place
  • Fast Fed
  • Buffet Collective
  • Large
  • Oval
  • AustrianCuisine
  • ComfortableMeal
  • Mixed Morate
  • OneDish
  • BadFood
  • Soybean
  • Creative Cabbage
  • Valuable Grocery
  • The Typical Smasher
  • Evaporating
  • Indian Dish
  • GreekCuisine
  • Ingested Foodstuffs
  • Culinary Art Place
  • Delicious Deviled Egg
  • The Healthy Dish
  • The Free
  • Finished
  • The French Culinary
  • Nice Dinners

Learn more about starting a food truck:

Where to start?

-> Food truck plan
-> How to finance a food truck?
-> How much does it cost to start a food truck?
-> Pros and cons of a food truck

Need inspiration?

-> Other food truck success stories
-> Marketing ideas for a food truck
-> Food truck Instagram bios

Other resources

-> Profitability of a food truck
-> Food truck tips

Funny Food Truck Names

  • Dining Collective
  • Next
  • Fresh Gourmet
  • Fresh Foraging
  • The Ltalian Gastronomy
  • NutritiousMeal
  • Clean Smasher Group
  • Nourishing Meal Pro
  • Dainty Dishwashing
  • VietnameseCuisine
  • Delicate Dishwashing
  • Delicious Dish Aerial
  • Restaurant Collective
  • Serve Trading Co
  • Prepared
  • Buffet Co
  • Meat Collective
  • The Shallow
  • Silent
  • Dinner Pro
  • The Plastic Bag
  • Nice
  • Chief Nutritious Co
  • NutritiousFood
  • Fast Fed
  • The Class
  • Outstanding Restaurant Collective
  • Decent Grocery Group
  • The Main
  • The Lordly
  • Meals Spot
  • Grocery Co
  • Distinctive
  • Mixed Morate
  • TastyDish
  • Nutritious Meal Trading Co
  • SolidFood
  • Favourite Peach Collective
  • Peach Pro
  • Contemporary Culinary Art
  • The Hot
  • Meal Co
  • Wonderful Cooking
  • Liquid Foodstuff Trading Co
  • The Pretty Looker
  • Heavy Supper Group
  • Fine Fresh
  • SavoryDish
  • Smasher Place
  • FrugalMeal
  • The Mixed
  • Style
  • BestCuisine
  • Pretty
  • Regime Cuisine
  • Full
  • PlantFood
  • Contemporary Chef Pro
  • Magazines Cuisine
  • Plant
  • Dry Nutrition Spot
  • Better Nutrition Pro
  • Culinary Group
  • Delicate Deviled Egg
  • The Vegetarian
  • Ltalian Chef Group
  • Creative Cabbage
  • Italian Dish Pro
  • The Buttered Looker
  • Cooking Co
  • Ingested Foodstuffs
  • Regional Cookery Co
  • Sacred Snack Group
  • The Imaginative
  • PopularDish
  • Gourmet Co
  • Chef Co
  • Main Menu
  • Circular Serve Spot
  • Free Feeding
  • The Fast Nutritious
  • The Traditional
  • Unique Cuisine
  • Daily Meal Co
  • The Wooden Stunner
  • The Vegetarian Gastronomic
  • Savory Beauty Trading Co
  • Proper Breakfast
  • Lunch Spot
  • FreeMeal
  • Vegetarian Nutritious
  • CookedFood
  • CaribbeanCuisine
  • Solid
  • Cantonese Cookbook
  • Peach Place
  • SingleMeal
  • Fresh Feed
  • Foodstuff Collective
  • The Delicious Groceries
  • WonderfulDish
  • Italian Beauty Collective
  • Oval
  • Korean Gastronomy Spot
  • FreeFood
  • Groceries Pro
  • Favorite Dinner
  • Cantonese Cooking Trading Co
  • Serve Group
  • SideDish

Cool food truck name ideas

  • FavouriteDish
  • Fresh Fodder
  • PortugueseCuisine
  • The Inspired Cooking
  • Vegetarian
  • Hurried Feast Place
  • The Hot
  • Undigested Meals
  • Only
  • The Substantial
  • Ltalian
  • Chief Nutritious Co
  • Creative Gastronomy Group
  • Mixed Mat
  • The Popular
  • Plastic Stunner Trading Co
  • Vietnamese Culinary Art Collective
  • Delicious Nutrition Group
  • ParabolicDish
  • Mixed Morate
  • Classic
  • Rican
  • Popular
  • The Oriental
  • Buffet Collective
  • Culinary Place
  • Pleasant Breakfast Group
  • Exquisite
  • The Organic
  • The Inch
  • Delicate
  • The Little
  • Famous Bag Co
  • MainDish
  • Regime Cuisine
  • Unique Cuisine
  • Creative Cabbage
  • The National
  • Decent Supper Spot
  • The Insufficient
  • Cooked Foodstuff Place
  • The Plastic
  • Substantial
  • The Cold
  • Fresh Foraging
  • Sweet Nutritious Trading Co
  • The Hearty
  • Dinners Pro
  • Delicious Dish Aerial
  • The Solid
  • PrincipalFood
  • The Own Groceries
  • Meat Group
  • The Healthy Dish
  • Creole Dining Co
  • Sweet Mantrap Place
  • Dainty Serve Up Pro
  • Creative Catering
  • The Soft
  • Good
  • Delicious
  • Fresh Fed
  • The Much Meat
  • BadFood
  • Dish Place
  • Creole Cookery
  • Fresh Foodstuff Pro
  • The Best
  • The Vegetarian
  • Traditional
  • Korean Chef
  • HeartyMeal
  • Indian
  • Wonderful Serve Up
  • Safe Saucer Co
  • Dinners Trading Co
  • Dainty Dessert
  • Nutritious Spot
  • Rican Restaurant Spot
  • The Own
  • Fresh Feeding
  • The Healthy Culinary
  • Buffet Spot
  • Favourite Foraging
  • Lunch Group
  • Ingested Meat Place
  • Sophisticated Culinary Art Spot
  • The Korean
  • Quart
  • Classic Cooked
  • Saucer Trading Co
  • Restaurant Collective
  • Cooking Pro
  • The Ltalian Gastronomy
  • Fine Foodstuffs
  • Wholesome Meals Collective
  • Retreat Cuisine
  • Simple Repast Pro
  • The Creole Gastronomy
  • Hawaii Cuisine
  • Delicate Stunner Co
  • NiceMeal
  • FavoriteMeal
  • Abundant
  • Flat Smasher
  • Gourmet Trading Co
  • ExtraFood
  • Vegetarian Gourmet Group
  • The Palatable
  • Yellow

Unique food truck name ideas

  • OccasionalMeal
  • Unique
  • Favourite Gourmet
  • The Savory Serve
  • The Chief
  • Creative Chef
  • Delicious Deviled Egg
  • Culinary Art Place
  • Spiritual Meat Place
  • Grocery Pro
  • Prepared Dinner
  • Dainty Dishwashing
  • SavouryDish
  • National Gastronomic Co
  • The Sweet Meals
  • The Authentic
  • Ample
  • Delicate Dishwashing
  • BigDish
  • The Dainty
  • The Creole
  • Rich Cooking Spot
  • The Solitary
  • The Much
  • The Brazilian Gourmet
  • Evaporating Serve
  • The Delicate
  • Superior
  • Cookery Group
  • The Usual Repast
  • The Austrian
  • Broken
  • RegionalCuisine
  • The Exquisite Culinary Art
  • Breakfast Group
  • Caribbean Gourmet Spot
  • HealthyCuisine
  • Dish Collective
  • Snack Collective
  • Looker Co
  • Main Mat
  • Dainty Dishful
  • Green
  • The Favourite
  • Cooking Co
  • Nourishing Meal Pro
  • CookedFood
  • MuchFood
  • TastyCuisine
  • Covered Smasher
  • BalancedMeal
  • Delicate Dinner
  • ExoticCuisine
  • Frozen Fuel
  • The Delicious Dining
  • The Poor Meal
  • Large
  • The Rican
  • The Principal Serve Up
  • Foodstuff Trading Co
  • PlantFood
  • Indian Dish
  • NationalCuisine
  • PrettyDish
  • Raw
  • Heated
  • The Tuscan
  • Wholesome
  • The Fresh
  • Evaporating Peach
  • Ingested Nutrient Spot
  • The Classical Gourmet
  • Cantonese Cooking
  • The Only Foodstuff
  • Grocery Co
  • The Regional
  • The Brazilian
  • Favourite Feeds
  • Deep Saucer Place
  • The Typical Serve Up
  • Nutrition Spot
  • Serve Co
  • International Dining
  • Deep Dessert
  • Fine Feeds
  • SpiritualFood
  • Distinctive Gastronomy Collective
  • Oval
  • Looker Place
  • CommonMeal
  • Frozen
  • The Baking
  • Peach Place
  • Complete
  • Meal Co
  • The Sweet Peach
  • The Coarse
  • Finest
  • PrincipalMeal
  • Lunch Trading Co
  • Famous Gourmet Group
  • Gourmet Pro
  • Main Mealtime
  • Stunner Collective
  • CompleteMeal
  • Delicious Dishful
  • The Lordly
  • Cuban Culinary Art
  • SpicyCuisine
  • VegetarianFood

Cute food truck name ideas

  • KoreanCuisine
  • Fresh Feed
  • The Quick Feast
  • Substantial Buffet Spot
  • SweetFood
  • The Best Dining
  • Favourite Feed
  • Elaborate
  • Sophisticated Dish Spot
  • Free Feeding
  • Silent Dinner Spot
  • Gourmet Collective
  • Delicious Disc
  • HeatedDish
  • Pretty
  • SpecialMeal
  • Inspired
  • Side Smasher Place
  • Nutritious Collective
  • Poor
  • Vietnamese Restaurant Trading Co
  • SolidMeal
  • Heavy
  • Repeat Cuisine
  • The Pretty Looker
  • Bad Grocery
  • Feast Pro
  • The Shallow Smasher
  • Open Stunner Group
  • Supreme Cuisine
  • The Inventive Gastronomic
  • Heavy Feast Spot
  • Looker Trading Co
  • The Traditional
  • Delicious Dessert
  • The Contemporary
  • Fine
  • Stunner Pro
  • FastFood
  • The Nourishing
  • The Finest
  • Favorite Fresh
  • Fine Fresh
  • Spicy Culinary
  • Dining Co
  • Substantial Dinner
  • Nutrient Place
  • Circular Serve Spot
  • Parabolic Smasher Spot
  • Valuable Meat Pro
  • Rican Dish Co
  • Classical Dining Trading Co
  • Last
  • Fast
  • Cookery Place
  • The Distinctive
  • Elaborate Lunch Group
  • VietnameseCuisine
  • RawFood
  • Liquid Meat
  • Serve Group
  • Snack Spot
  • Cantonese Cookbook
  • The Principal
  • Ltalian Chef Group
  • Ordinary
  • Creative Cook
  • FireproofDish
  • Favorite Foodstuff
  • Deep Dish Up
  • Suitable
  • Huge Repast Place
  • The Plastic Bag
  • ColdMeal
  • AuthenticCuisine
  • Vegetarian Nutritious
  • Decent Grocery Group
  • The Fine
  • Quick Dish Place
  • Dinners Place
  • The Porcelain
  • The Delicious
  • Exotic
  • Italian Beauty Collective
  • Spiritual Grocery Trading Co
  • Polish
  • The Caribbean
  • The Next
  • Bag Spot
  • Less Meal Place
  • Dinner Group
  • Nutrition Collective
  • Reality Cuisine
  • Sacred
  • The Nourishing Nutrition
  • SilentMeal
  • The Western
  • Last Snack Pro
  • Exotic Cooking Place
  • Cuban Gourmet
  • The Balanced
  • Solid Gourmet
  • The Adequate
  • Prepared
  • Main Mashed Potatoes
  • Gourmet Group
  • Classic Cookbook
  • Distinctive Gourmet
  • Favourite Fresh
  • Pure Foodstuffs Trading Co

Clever food truck name ideas

  • Dainty Dish Out
  • PlainFood
  • Superb Cookery Trading Co
  • Delicate Deviled Egg
  • Abundant Meat Group
  • Fresh Gourmet
  • EarthenDish
  • Elaborate Cooking
  • Stunner Group
  • Culinary Trading Co
  • Meals Spot
  • Famous
  • Side Knockout Place
  • Adequate
  • FamousDish
  • Smasher Group
  • The Wonderful Serve Up
  • The Better
  • Delicate Smasher Collective
  • Stunner Co
  • Best
  • Healthy Gourmet
  • Favorite Feeding
  • WholesomeFood
  • The Sufficient Meal
  • SacredMeal
  • The Sweet
  • InternationalCuisine
  • Much Nutrient Co
  • The Spicy
  • Meat Collective
  • Favorite Fodder
  • CookedDish
  • Oriental
  • Dinner Collective
  • The Wonderful
  • The Wooden Stunner
  • Warm Saucer
  • Undigested
  • Full
  • Masterpiece Cuisine
  • OneDish
  • CaribbeanCuisine
  • The Warm Snack
  • Cookery Trading Co
  • Extreme Cuisine
  • Extra Meals
  • Finished
  • Serve Spot
  • SmallDish
  • TastyDish
  • The Plant Gourmet
  • International Restaurant
  • WonderfulMeal
  • The Spiritual
  • RegularMeal
  • Evaporating
  • Single Looker Group
  • The Special
  • The Prepared
  • The Improper
  • The Full
  • Rich
  • The Chafing
  • Groceries Group
  • The Shallow
  • Elegant Gastronomic Place
  • DecentMeal
  • Debris Cuisine
  • Breakfast Place
  • The Proper Foodstuff
  • The Frozen
  • Cuban Chef
  • The Traditional Looker
  • Relief Cuisine
  • Main Serve Up Group
  • Superior Cookery Co
  • Creole Cooking
  • The Excellent
  • Cantonese Cooking Trading Co
  • Tasty
  • Dry
  • Sacred Repast Pro
  • CoveredDish
  • Knockout Pro
  • WarmFood
  • Single Serve Pro
  • Meal Pro
  • Meat Spot
  • The Cheap
  • Cooked
  • Cuban Cooked
  • HotDish
  • Deep Dish Out
  • Mixed Menu
  • The Free
  • Hot
  • Bad Foodstuffs Group
  • Culinary Pro
  • Serve Trading Co
  • Next
  • Italian Dish Pro
  • Healthy Culinary
  • Continental Gastronomic Group
  • Class Cooked
  • Breakfast Co
  • The Sacred
  • Contemporary Chef Pro
  • Excellent
  • National

Best food truck name ideas

  • The Earthen
  • Wonderful Looker
  • NutritiousMeal
  • Warm
  • Buffet Trading Co
  • The Surplus Foodstuffs
  • PureFood
  • IndianCuisine
  • Classical Catering
  • DayMeal
  • The Regular Snack
  • Elegant Chef Group
  • Savory Beauty Trading Co
  • Sophisticated Cookery Group
  • Gastronomic Trading Co
  • RichDish
  • CeramicDish
  • Mixed Meatloaf
  • BestCuisine
  • BrokenDish
  • The Mixed
  • Outstanding Restaurant Collective
  • Creole Culinary
  • The Communal Snack
  • The Imaginative
  • Liquid Foodstuff Trading Co
  • Delicate Disc
  • Frozen Foodstuffs
  • SuitableFood
  • Cold
  • Exquisite Gastronomy Trading Co
  • Feast Trading Co
  • The Sumptuous
  • Tared
  • The One
  • Haute Restaurant
  • ContemporaryCuisine
  • InventiveCuisine
  • Physique Cuisine
  • Cantonese
  • Favourite Fuel
  • The Classical
  • The Warm
  • Balanced
  • The Favorite
  • Cuban Culinary
  • The Innovative
  • Beauty Pro
  • Gourmet Place
  • Fresh Nutritious Trading Co
  • Favorite Dinner
  • Knockout Collective
  • Typical
  • One
  • The Class
  • Soup Group
  • The Occasional Dish
  • Spicy Serve Co
  • The Cantonese
  • Shakespeare Cuisine
  • Fresh Feeds
  • Savoury Saucer Pro
  • FavouriteFood
  • Nutritious Meal Trading Co
  • Cuban Cook
  • The Mediterranean Culinary Art
  • The Big
  • Elise Cuisine
  • The Continental
  • Oval Knockout Co
  • The Refined Cooking
  • Simple
  • Mixed Mealtime
  • Smasher Place
  • Delicate Dish Up
  • The Plain Foodstuff
  • Excellent Knockout Co
  • Silent
  • The Nourishing Meal
  • Day Dish Place
  • Style
  • Satisfying Repast
  • Meals Group
  • The Nutritious
  • Daily
  • The Famous Looker
  • Adequate Foodstuff Collective
  • Prepared Serve
  • CoarseFood
  • WoodenDish
  • Big
  • Main Meze
  • More
  • Savory
  • Clean Smasher Group
  • Hearty Breakfast
  • Turkish
  • Classic Culinary
  • Quiet Soup Trading Co
  • The Cooked Grocery
  • Exquisite Chef
  • FinishedDish
  • Inch Bag Co
  • Beauty Collective
  • Frozen Foodstuff
  • The Sufficient
  • Heavy Supper Group
  • National Beauty
  • Distinctive
  • NutritiousFood

Guide: How To Name Your Business

Why Is Your Business Name Important?

Your business name is one of the single most important pieces to starting a business.

Why?

Because your business name has power.

It reflects your reputation, your mission, values, and represents what people (and customers) are searching for.

It impacts the way in which people remember, refer you, and perceive your business

When choosing your business name, there's a lot to think about in order to get it right - so it's important not to rush this process.

Let's take a look at everything you need to consider before deciding on a business name:

Tips To Consider When Naming Your Food Truck:

Simple is always better

This means a few different things. Your food truck name should always be:

  • Easy to spell
  • Easy to pronounce
  • Easy to remember

Consider avoiding long names as much as possible, as this will only lead your customers forgetting your name and feeling frustrated.

To test this point, try to think of any well-known reputable brand off the top of your head.

The first that come to mind for me are Alexa, Google, Nike, Apple - each unique in their own way (hence, easy to remember) , less than six characters and easy to spell.

Your Business Name Should Define What You Do

The name of your business should reflect a defining characteristic of what you do.

Before your customer goes to your website or speaks to you, the name of your business should spark some initial thoughts in their brain as to what you're all about.

For example, marketingexamples.com describes exactly what their company is about: providing great examples of marketing tactics.

Consider SEO When Naming Your Business

Bottom line: If you don't show up in google, you're going to make it that much more challenging for customers to find you.

There are several different aspects to think about when it comes to SEO & naming your food truck:

  • Try not to pick a business name that's crowded with other businesses
  • Consider naming your business based on highly searched keywords
  • Make sure the name of your business matches search intent and what people are looking for

Think about the emotions you want to evoke

Your business name has the power to evoke certain emotions and thoughts from your customer.

It has the ability to evoke a positive or a negative feeling. An inclusive or an exclusive feeling. A fearful or a loving feeling.

It's not to say that any of these feelings are wrong, but it's important to ensure that they are in line with your values and mission.

For example, the brand Death's Door makes me feel a bit risky and uncertain - but that's the point. They're selling Gin.

Try Not To Pick Something Too Limiting

Your business name should be fitting for the future and growth of your business, that way you don't have to confront a re-brand down the road.

If you choose something too narrow, it may be challenging to diversify your product and revenue streams down the road.

Here are some tips to avoid making this mistake:

  • Try not to name the business after a particular geographical area (this makes it hard to grow in other areas)
  • Try not to name the business after only one product you sell
  • Try not to name something based on a current trend

Brainstorming Names For Your Business

If you're in the brainstorming phase and trying to come up with a business name, there are a few key things to think about in order to get the juices flowing:

  • Write out a list of words that reflect your brand, personality, team etc. These should be the first things that come to your mind and you shouldn't have to think too hard about it.
  • Look at competition in the space and see if there's a common theme. Write down some key words or phrases that resonate with you and add them to the list.
  • Think about the emotion you want to evoke with your business name
  • Ask yourself: If I had to describe my business in one word, what would it be?

From there, you can create a shortlist based on the words that resonate best with you and follow the naming guidelines above.

Tips on naming your business

In addition to the requirements from the State, there are some general naming guidelines that may help you down the road as well.

We've put together a full guide here for naming your business here but will also cover the most critical pieces below:

Is your URL available? Social media handles?

You can check for domain availability here:

Find a domain starting at $0.88

powered by Namecheap

As soon as you resonate with a name (or names), secure the domain and social media handles as soon as possible to ensure they don't get taken.

Other general naming tips

  • Consider SEO when naming your business
  • Consider naming your business something that reflects what you do and/or who you are
  • Keep it simple! Easy to spell, easy to pronounce and easy to remember
  • Try not to pick something too limiting that could impact your businesses growth in the future!

Check out our full naming guide here.

Here is a video covering all factors to consider when naming your LLC:

Examples of Great Business Names

When choosing a business name, it's critical that you look at other examples of businesses not only in your space, but business names in other industries that have done particularly well.

Here are a few examples of great business names (+ how some of these businesses came up with their name):

Competitor Analysis Example

One great way to name your business is by looking at the competition and getting inspiration.

Gia Paddock, founder of Boutique Rye analyzed other businesses in the space and added her own personal spin to her business name:

A popular national brick & mortar women’s boutique that many may have heard of is called Francesca’s… How original, right? So we came up with Boutique Rye named after our son, Riley. We put "boutique" in front to be a little different.

The name "Boutique Rye" checks the boxes for naming a business:

  • Short and simple
  • Easy to spell and easy to remember
  • Clearly defines what the company does
  • Optimized for SEO (people searching for boutiques)
  • Unique and personal touch - tells a story.

Ask Other People

Sometimes, coming up with a name is as easy as asking other people, whether that be friends, family, people at a coffee shop, or in Spyq Sklar case, his own customer!

How we came up with the name Cat Sushi:

So, we put together a quick business plan and set aside some money that we were willing to risk. One of our loyal customers actually came up with the name. We still give them free cat food.

Read the full story ➡️ here

The name "Cat Sushi" checks all the boxes for naming a business:

  • Memorable and funny
  • Short and simple
  • Obvious that they sell treats for cats
  • Fun & unique story - their customer literally came up with the name of their business!

The Amazon Example

Formerly called "Cadabra", Jeff Bezos decided that the name was too obscure, hard to spell, and easy to misinterpret.

The name Amazon came from a simple dictionary search .

Jeff Bezos wanted something that started with an A, looked through a dictionary and came up with the word Amazon.

When he told his team, he didn't care for anyone else's input. He was set on it.

Here's how the word "Amazon" checks all the boxes (aside from being worth a trillion dollars):

  • Represents the largest river in the world, making it very memorable
  • The story and meaning of the word matches the vision of the company: To be the larger and better than any other business!
  • The name allows for future growth opportunity - they didn't name something specific to just "books," even though at the time, that's what it was.
  • Easy to spell, pronounce and recommend!

meet the author
Pat Walls