200+ Catchy Law Firm Slogans & Taglines

Pat Walls

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Updated: January 19th, 2023

Perhaps you've come up with the perfect business idea and name for your business.

Now, it's time to come up with a great slogan to tie all the pieces together. And not just a slogan, but a catchy and timeless slogan that people across the world will remember you for.

Your slogan is not only a promise to your customer, but it represents your brand's entire mission. Your slogan tells your customer exactly what you do and why you do it.

We've put together 200+ catchy law firm slogans & taglines + a step-by-step guide on how to come up with a powerful slogan for your brand.

Additionally, we provide you with a free slogan generator to help you find a custom tagline for your brand.

Law Firm Slogan Maker: Tagline and Slogan Generator

Want to come up with your own unique phrase for your law firm?

You can generate hundreds of law firm slogan ideas for free using our slogan and tagline generator.

List of Slogan and Tagline Ideas

Catchy Slogans & Taglines

Proven process, proven results
The voice of the voiceless
Legal service for seeking victims
Committed to excellent legal insights
We'll lead you the way to justice
Passionately giving our best
Proven and tested performance
Need a lawyer? Call us NOW

Popular Slogans & Taglines

Your legal problems are our strength
Advocacy is a passion with proven results
Equipped with innovative approaches
There's no legal puzzle we can't solve
Our work is unforgettable
Legal advice for this real world
Real solutions not under the table
No case is too easy to sleep on it mindset

Cool Slogans & Taglines

Always here to help you till the last day
Every client is special
We take every client seriously
Legal Expert. Human wisdom
Taking you through each step of the way
Understanding your true intention
Experienced and highly skilled law squad
Committed to bringing client's justice

Funny Slogans & Taglines

Fighting for the underdog
Digging out justice
Protecting your rights
Everyone deserves legal assistance
Proven and trusted legal counsel
The best law firm you can trust
Results matter to us
Defining success as partners

Learn more about starting a law firm:

Where to start?

-> Law firm plan
-> How to finance a law firm?
-> How much does it cost to start a law firm?
-> Pros and cons of a law firm

Need inspiration?

-> Other law firm success stories
-> Marketing ideas for a law firm
-> Law firm names
-> Law firm Instagram bios

Other resources

-> Profitability of a law firm
-> Law firm tips

Guide: How To Come Up With A Slogan For Your Law Firm

Why Is Your Slogan Important?

Slogans are critical when doing any sort of marketing or advertising for your business.

Your slogan's role is to help the customer understand the benefits of your product/service - so it's important to find a catchy and effective slogan name.

Often times, your slogan can even be more important than the name of your brand.

Why?

Because your slogan has the ability to show your customer the type of commitment you have to them and also tells them exactly what your brand stands for.

So, let's dive into all of the critical pieces to coming up with a great slogan for your law firm.

6 Tips For Creating A Catchy Slogan

1. Keep it short, simple and avoid difficult words

Similar to naming your business, your slogan should be short and simple.

A great rule of thumb is that your slogan should be under 10 words. This will make it easy for your customer to understand and remember.

2. Tell what you do and focus on what makes you different

This is a very important piece - and a lot of brands miss the ball and explaining what it is that makes them unique and different from the next competitor.

There are a few different ways you can incorporate what makes your business special in your slogan:

Explain the target customer you are catering your services towards
What problem do you solve?
How do you make other people, clients or your employer look good?
Do you make people more successful? How?

3. Be consistent

Chances are, if you're coming up with a slogan, you may already have your business name, logo, mission, branding etc.

It's important to create a slogan that is consistent with all of the above.

This will help when advertising your business and creating a powerful website.

4. Ensure the longevity of your slogan

Times are changing quickly, and so are businesses.

When coming up with your slogan, you may want to consider creating something that is timeless, and won't just fade with new trends.

Try to avoid using terms like "we are the only" and anything with the word "technology," because your statement could be contradicted at any moment.

5. Consider your audience

When finding a catchy slogan name, you'll want to make sure that this resonates across your entire audience.

It's possible that your slogan could make complete sense to your audience in Europe, but may not resonate with your US audience.

The confusion could be due to language barriers or cultural differences - so you will want to determine who your audience is, and how this could be perceived.

6. Get feedback!

This is one of the easiest ways to know if your slogan will be perceived well, and a step that a lot of brands drop the ball on.

Ask friends, family, strangers and most importantly, those that are considered to be in your target market.

Here's a few ways you can ask for feedback:

Ask for feedback on a Facebook group
Subreddits
Niche forums
Twitter communities
Meetups
Product Hunt
Test a few different slogan(s) on Facebook Ads and see what performs best
Ask a stranger at your coffee shop!

Examples of Great Slogans And Taglines

Needing a little inspo? We put together a list of some of the best slogans and taglines of all times.

Each phrase offers all the key aspects we discussed above - short, simple, unique, consistent, timeless and targeted to their specific niche.

Here they are:

Adidas – Impossible is nothing
Ajax – Stronger than dirt
Airbnb – Belong anywhere
Alka Seltzer – I can't believe I ate the whole thing
Allstate – You're in good hands
American Express – Don't leave home without it
Apple – Think different
Avis – We try harder
BMW – The ultimate driving machine
Bounty – The quicker picker-upper
Burger King – Have it your way
Campbell's Soup – Mmm, mmm good!
Capital One – What's in your wallet?
Chevrolet – The heartbeat of America
Clairol – Does she or doesn't she?
Coca-Cola – Open happiness
De Beers – A diamond is forever
Disneyland – The happiest place on earth
Dunkin' Donuts – America runs on Dunkin'
Energizer – It keeps going… and going… and going
Facebook – Move fast and break things
Fed-Ex - When it absolutely, positively has to be there overnight
Frosted Flakes – They're grrrrrrreat!
Gatorade – Is it in you?
Geico – So easy a caveman can do it
General Electric – We bring good things to life
Google – Don't be evil
John Deere – Nothing runs like a deer
Kay Jewelers – Every kiss begins with Kay

Conclusion

Creating a memorable slogan does not have to be difficult, as long as you follow these steps and stay true to your brand and mission.

We hope this list of slogans + guide helped. Good luck!

Visit Starter Story for more insight on how to start your business!

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Starting A Law Firm: Everything You Need To Know

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meet the author

Pat Walls