1,000+ Best Mlm Software Company Names

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Updated: January 19th, 2023

So, you've come up with the perfect mlm software company idea, but in order to launch, you need a good business name.

And not just a name, but a creative and descriptive name that will make your mlm software company stand out.

The name of your business will forever play a role in:

Your customers first impression
Your businesses identity
The power behind the type of customer your brand attracts
If you're memorable or not

We've put together a list of the best mlm software company ideas, provide you with a step-by-step guide on how to name your business and give real-world examples of how other founders came up with the name of their business.

Additionally, we provide you with a free business name generator with an instant domain availability check to help you find a custom name for your mlm software company.

Need to start an LLC? Create an LLC in minutes with ZenBusiness.

Mlm Software Company Name Generator

Want to come up with your own unique company or brand name?

You can generate thousands of mlm software company name ideas for free using our business name generator and instantly check domain availability.

Ideas

Catchy mlm software company name ideas

The Altitude
Elevator
Higher
Immune
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Empower
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The Ocular
Notable
The Worldly
ExpoAgent
Panoramic
Lamina
Media Relation
Ladder
BizGrade
The Octa
Octave
Mass Order
Wave Range
BizData
PressCounter
The Outer Line
Otherside
The Hum
Ethical
ViewPoint
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Dome Dashboard
Datacentric
MediaData
Buzz
The Catch
Virtual Press
Coated
To The Point
Big Bold
AccuData
Baggy
Stretched
Scattered
Aboveboard
Happening
The Aspect
Singular
The Change
Unfold
The Mark
Cutover
Data Center
The Rare
Visible
Wide View
GrabInfo
Plain Press
The Plant
Multilevel
CommercialSoftware
LevelMarketing
Multinational Merchandizing
App Collective
New haven Application
The Educational
Mathematical
Routine
Multilevel Mkt
Informatics Pro
Intelligent
AppropriateSoftware
The Extensive
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LimitedApplication
Interactive Promotional Group
Complex Programming Collective
ConcreteApplication
Gardening Marketing
Constant Applications Programme Collective
Actual Application Program
Important
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The Therapeutic App
The Critical
Multilevel Distribution Place
Consistent
Diligence Pro
Merchandising Trading Co
Management Application Place
Practical Application Collective
The Event
The Additional
The Agricultural Promotional
Simple
Multi Moneymaking
Telemarketing Collective
Numerical
The Actual Covering
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Encircling Marketing
The Quality
Associated
Correct
Email Compute Co
OnlineSoftware
Close Applications Programme
The Undifferentiated
ShelfSoftware
The Operative
The Commercial

Creative mlm software company name ideas

Domestic Promotional
The Based
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The Clinical
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Customized Computer Co
Snorkeling Marketing
TestMarketing
Session Application
CustomizedSoftware
Interesting Applicant Pro
Coating Group
Hardware Place
PopularSoftware
Concentrated Marketer Collective
The Strict
Computer Pro
Mail Marketability
MassMarketing
Mail Marketer
Informatics Collective
Applicant Co
Rejection Application
Internal
OperationalSoftware
Applications Pro
Numerical Programming Trading Co
Applications Programme Spot
Mobile Merchandise
The Internet Sales
The Basic
Sales Co
Close
PowerfulSoftware
EffectiveApplication
Selling Place
RelatedMarketing
Editing
JudiciousApplication
Traditional Marketer Group
Multimedia
The Multinational
Software dev Software
Mobile Merchandizing
Based Telemarketing
Simple Applicant
The Specific Applications Programme
Mail Management
RetailMarketing
Test Marketer Pro
Applying Spot
Proper Request Spot
Actual Applicant
Commercial
Friendly
OrientedSoftware
UniversalApplication
The Topical App
Appropriate Covering
Specialized Synapta
Multi Mortgage Trading Co
The Standard
Financial
The Industrial Distribution
Strict Applying Group
Improved Sales
Intended Applying Pro
Oriented Firmware Group
Special Srx
Related Marketer Group
Additional Programming Co
Scale Diligence Co
Therapeutic Request
Creative Promotion Pro
Pirated Programming Pro
Cooperative Promotional Collective
Mechanical
The Terminal
PotentialApplication
ProprietarySoftware
The Continuous
Detailed Application Program
The Worldwide Promotional
ShelfSoftware
New haven Application
InstructionalSoftware
The Limited Coating
Mass Management
AppropriateSoftware
The Concentrated
Special Applications Trading Co
Basic
Practical Application Pro
The Statistical
Continuous
The Useful Compute
Constant Practical Application Co
Wider
The Online
Associated Programming Pro
Industrial Merchandising Trading Co
Repeated Applications Programme
ConcreteApplication
The External Application Program
Multinational Marketer Pro
Experiential Promotional Trading Co
WholesaleMarketing
Applicant Pro
Bargaining Marketing
Innovative Sales Co
Scam Co
The Competitive Business
Complex
Intelligent Informatics Pro
The Multimedia
Statistical Spooler
Multilevel Marketability
Current
Broad App
Necessary Programming
Profitable Advertising
Event
Partial differential equation Application
The Compatible Computer
Applying Collective
Regional Marketer Group
Occasions Application
SuitableSoftware

Learn more about starting a mlm software company:

Where to start?

-> How much does it cost to start a mlm software company?
-> Pros and cons of a mlm software company

Need inspiration?

-> Other mlm software company success stories
-> Marketing ideas for a mlm software company
-> Mlm software company slogans

Other resources

Funny Mlm Software Company Names

Multilevel Mkt
The Rigid Covering
Useful Diligence Pro
Software System Pro
Therapeutic Request
The Mail
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The Retail
Tool Spot
Frequent Diligence Pro
The Written
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End
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Multi
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The Operational
The Rigorous
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The Based Sales
Remote Informatics Group
Racing Application
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Mathematical
Shelf Summarizer
Systematic
Most
Deletion Application
ConsistentApplication
Intended Applying Pro
Use
Actual Apps
Digital Computing Pro
Domestic Marketer Co
Widespread Applications Programme
Specialized Synapta
Intelligent Informatics Pro
Sophisticated Synapta
Appropriate
Multinational Merchandizing
CollectiveMarketing
The Local
Educational Informatics
Rejection Application
Computer Pro
Tool Collective
Suitable
The Continuous
Selling Spot
DiagnosticSoftware
Better Telemarketing
Compatible Application
Simultaneous Applying
The Use
Distribution Trading Co
Free Hardware
Applicant Pro
Cooperative Promotion Spot
Initial Diligence
Additional Applications
The Clinical App
Actual Applied
Shelf Server
Selling Collective
Retail Telemarketing Co
The Interesting
Appropriate Computer Place
Appropriate Application Program
Coating Group
Craven Application
Multinational Merchandising
Orderly Selling Co
Customized
IndustrialMarketing
App Collective
Special Synapta
The Mathematical
The Advanced
Advertising Trading Co
Harvesting Marketing
Based Programming Trading Co
Wave equation Application
ConstantApplication
Mail Computer Group
The Broad
Based Coating
Innovative Sales Co
Competitive
Appropriate Covering
Application Collective
On the web Software
Product Trading Co
Shelf Software Package
The Concrete
Intense
Statistical Software Package
Mobile Merchandise
Interactive Promotional Group
Purpose Hardware Pro
Compute Spot
The Compatible Computer
Regional
OrientedSoftware
Intended Diligence
Mass
Programming Pro
Friendly
Suitable Soft
Firmware Co
Process Software
The Potential Applications Programme
The Particular
Expensive Programming Co
The Windows Computer
AssociatedSoftware
Mass Merchandizing
CleverMarketing
The Potential
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River basin Application
Statistical Spooler
Appropriate Applications Programme
Worldwide Selling Collective
Particular Applying Co
SuitableSoftware
Diagnostic Applications Group
Applications Programme Spot

Cool mlm software company name ideas

RigidApplication
Useful Programming
Pharmaceutical Advertising
Regression equation Application
Numerical Informatics
External
Simple Applicant
Efficient
Regional Marketer Group
Intelligent Informatics Pro
Competitive
The Clinical App
Telemarketing Trading Co
Mail Computer Group
Statistical Software System
Specific
Modern Merchandizing
The General App
Clinical Applications Programme
CommercialApplication
Constant Practical Application Co
Frequent Diligence Pro
InteractiveMarketing
The Specialized
Based Covering
The Sophisticated
RegionalMarketing
Software System Place
AppropriateSoftware
The Powerful Hardware
ConstantApplication
The Remote
Encircling Marketing
Sophisticated Systems
Applying Group
Continuous Application Program Place
The Widest Applying
Creative Promotion Pro
The Internet Sales
The Multi
Specific Synapta
Sophisticated Spooler
The Local
AggressiveMarketing
The Written
Overseas
Applicant Place
Mail Marketer
OperationalSoftware
Intended Applying Pro
Editing
The Domestic
Useful Diligence Pro
Appropriate App
The Digital
Profitable Marketer Place
Mass Marketeer
Mail Management
The Compatible Computer
The New
Extensive Distribution
AssociatedSoftware
The Industrial Distribution
Antivirus
Scale Promotion
Additional Informatics Place
Useful
Numerical Programming Group
Informatics Collective
The Agricultural
WindowsSoftware
The Standard
Burdening Marketing
Standard Spooler
Associated Computer Place
Sales Co
Operative Selling Group
Compute Collective
Windows Applying Trading Co
Pirated
The Collective
Mason Application
The Based Sales
Appropriate Applications Programme
Uniform Application Program
The Wider Applying
Close Applications Programme
The Aggressive
Therapeutic Request
Tool Collective
The Instructional Compute
MassMarketing
The Direct
Shelf Source
Application Program Place
The Extensive
The Special
Application Co
Electronic Firmware Place
Appropriate Appeals
The Concentrated
Raven Application
Application Group
The Systematic
The Email Business
Conventional
Hurdling Marketing
Additional Applications
Initial Applicant
Stairwell Software
Initial Covering
WiderApplication
Wide Coating
Global Selling Place
The Quality
Advertising Trading Co
BroaderApplication
Email Compute Co
Mass Merchandise
Continuous Applying Trading Co
Additional Programming Co
The Useful Compute
ConcentratedMarketing
InitialApplication
Level Programming Co
Most Application Place
Merchandising Trading Co
Better Advertising

Unique mlm software company name ideas

Applications Programme Co
Applying Collective
Request Co
Hardware Pro
The Topical
Hardware Collective
The Written Applications Programme
Test Marketer Pro
Initial Diligence
GeneralApplication
StrictApplication
The Most Software System
The Operational
BetterMarketing
The Financial
Reusable
Cnn Software
Application Program Co
Online Selling Place
Orderly
The Electronic
Mail Marketplace
Intended Diligence
ActualApplication
Detailed Applicant
Special Summarizer
Traditional Sales
Mathematical
Most Informatics Co
Practical Application Spot
Multinational Distribution Place
Single
The Competitive Business
ProfitableMarketing
General Covering Collective
Green
DiagnosticSoftware
Coating Co
The Initial
The Commercial
Obvious Request Co
OrderlyMarketing
Purpose Hardware Pro
Occasions Application
Shelf Software Package
Sharpening Marketing
Direct Promotion
Use
Broader Applications Programme Spot
Based Promotion Collective
Specific Computer
Necessary Programming
The Worldwide
Multinational Merchantability
Hardware Spot
Scale Diligence Co
Applying Spot
StandardSoftware
The Email
Instead Software
Applications Programme Spot
Global Promotional
Nathan Application
Powerful Programming Pro
Close App Group
The Multimedia
Powerful Computing Trading Co
IndustrialApplication
The Improved
Free Hardware
Worldwide Selling Collective
The Multimedia Programming
Diligence Pro
Quality Firmware Trading Co
Software System Spot
Mobile Management
Internal
Applications Programme Collective
Apportioning Marketing
Covering Collective
Initial Coating Spot
Intelligent
Coating Collective
CommercialSoftware
Repeated Applications Programme
The Potential Applications Programme
Important
The Wholesale
ElectronicMarketing
The Interesting
Marveling Marketing
Specialized Spooler
Scale Application Program Pro
Firmware Pro
Generic
Multinational Merchandizing
Antivirus Software System Co
Intense Coating Co
The Free
The Consistent
Informatics Pro
The Strict
SimpleApplication
Uniform App Group
Business Pro
The Windows
Merchandising Group
The Statistical Tool
ConsistentApplication
PracticalApplication
Numerical Programming Trading Co
App Collective
Computer Group
Multi
Useful Applicant Place
The External Application Program
MaliciousSoftware
Commercial
Darkening Marketing
Based
Multinational Marketable
Scale Product Co
Standard Summarizer
Test
Oriented
Selling Group
Critical
Suitable Soft

Cute mlm software company name ideas

SuccessfulApplication
Partial differential equation Application
Domestic Promotional
Concentrated Merchandising Spot
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Multilevel Distribution Place
JudiciousApplication
Appropriate Applied
Suitable
The Rigorous Application Program
Appropriate Applicant
Overseas Merchandising Trading Co
Applicant Co
FriendlySoftware
Advanced Computing Pro
Promotional Trading Co
The Overseas Distribution
General Coating Trading Co
Universal Applying Collective
Actual Appeal
Business Place
SuitableSoftware
Possible
Online
Programming Spot
Reliable Software System Pro
Application Place
Practical Application Place
Standard Synapta
The Mobile
EndSoftware
The Particular
Effective
Intense Practical Application Group
The Profitable
Suitable Software System
Mobile Merchantability
Related Merchandising Trading Co
FamilialMlm
Developed Applications
Undifferentiated Promotional Pro
Malicious Software System Spot
Actual Apps
The Windows Computer
The Interactive
Strategic
Wider
Hardware Place
Customized Computer Co
CorporateMarketing
Computer Collective
QualitySoftware
Multinational Merchandising
The Popular Tool
Applications Trading Co
UsefulSoftware
The Most Firmware
Purchasing Marketing
Appropriate Applicants
EmailMarketing
The Internet Promotional
Formal
Hardware Co
SophisticatedSoftware
InterestingApplication
Consistent
Improved Promotion Pro
Strict
The Event
Clinical
Concentrated Business
Wider Applying Spot
Expensive Programming Group
The Straightforward
Therapeutic Applying Spot
The Creative
Wave equation Application
Overseas Sales Pro
Selling Collective
Marketings Marketing
Distribution Trading Co
Practical Application Pro
Domestic Sales Spot
The Party
Practical Application Trading Co
Snorkeling Marketing
Constant
Multi Entrepreneur
The Careful Covering
Shortcoming Marketing
The Multilevel
Firmware Spot
Applications Spot
Computing Collective
Product Pro
Actual Applications Programme
ModernMarketing
Statistical Spooler
The Intense Applicant
Modern Merchandising
The Educational
The Test
Domestic Advertising
Educational Informatics
EffectiveMarketing
Related
Determining Marketing
Multilevel Marketability
Open
Retail Telemarketing Co
Proprietary Programming Pro
Proper Request Spot
The Viral
Quality Computer Place
CollectiveMarketing
The Rigid Covering
Cooperative
Successful
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The Suitable
Comprehension Application
The Corporate
Statistical Summarizer
The Statistical
The Appropriate
Appropriate Appeal
The Orderly Promotional
Widespread Applications Programme

Clever mlm software company name ideas

Rigorous
Pyramid
Multi Multilevel
Complex
Commercial Product
Electronic
Mail Mkt
Multilevel Mkt
Additional Software System
Applying Pro
ProprietarySoftware
Broader
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The Collective Selling
ConcreteApplication
PowerfulSoftware
The Integrated
Related Informatics Group
The Scale
Software dev Software
The Multi Mortgages
Necessary Firmware
Process Software
RelatedSoftware
The Customized
Practical Application Collective
Systematic
The Undifferentiated Merchandising
Malaysian Application
ExtensiveApplication
The External Covering
Potential Application Program Pro
Promotional Group
Mass Mkt
Firmware Collective
Promotion Place
Mobile Marketability
PiratedSoftware
Mobile Marketplace
Profitable
Suitable Server
Antivirus Hardware
The Generic
RetailMarketing
Special Srx
IndustrialMarketing
Antivirus Programming Place
Evasion Application
Universal
Internet Software
StraightforwardApplication
Advanced Computing Place
Shelf
The Innovative Sales
Software System Pro
Shortening Marketing
Available
Appropriate Application Program
The Particular Request
Modern Merchantability
Specific Software System
The Modern
The Specific
The Instructional Applications
Selling Place
Frequent Application Program Co
Green Merchandising Trading Co
Written
Farewell Software
Hardware Group
Green Promotion Collective
Programming Place
Immediate Diligence Co
Digital Computing Pro
Mail Distribution
The Possible
Caucasian Application
Diligence Collective
The Mail
The Terminal
Obvious Coating
Detailed Application Program
Informatics Place
OnlineSoftware
Multilevel Marketeer
Simultaneous
Software System Group
Selling Spot
Social Business Trading Co
Controlled
Carel Software
The Constant
The Therapeutic App
Unprepared Software
Industrial Merchandising Trading Co
Patient Application
ProperApplication
Mobile Merchandise
Basic
The Advanced Compute
Frequent
Applications Pro
Careful Applications Programme Trading Co
Advertising Spot
The Malicious
The Specific Applications Programme
New haven Application
LimitedApplication
The Numerical
The Contemporary
Programming Pro
Profitable Product Spot
Statistical Shareware
Simultaneous Applying
SimultaneousApplication
LatestSoftware
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Based Telemarketing
Powerful
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General Application Program Place
Coating Place
General
Intelligent Hardware Collective
Informatics Spot
Vivacious Application
Multinational Marketer Pro
The Advanced

Best mlm software company name ideas

Mechanical
OpenSoftware
CleverMarketing
Creative
The Interesting Applying
The Extensive Diligence
UniversalApplication
MultinationalMarketing
OrientedSoftware
The Intended Applying
Aggressive
Application Program Spot
Straightforward Applicant
Corporate Marketer Collective
Applications Place
LocalApplication
Successful Distribution
Numerical
The Online
Editing Tool Collective
Embedded Hardware
Differential equation Application
The Worldwide Promotional
Compute Spot
WidestApplication
The Most
DetailedApplication
The Financial Telemarketing
InstructionalSoftware
Mobile Merchandizing
Suitable Synapta
Sophisticated Server
Applying Place
Telemarketing Collective
The Instructional
The Potential App
Quality
Reliable Informatics Spot
The Level Distribution
Multi Moneymaking
LevelMarketing
Special Systems
The Broad
Diligence Spot
Scam Co
Bargaining Marketing
ContinuedApplication
Aggressive Marketer Spot
Remote Applications Spot
The Critical
Mail Marketability
Special Software Package
Collective Distribution
Modern Marketer
Application Program Collective
RelatedMarketing
GlobalMarketing
Available Software System
Telemarketing Group
CorrectApplication
Mathematical Firmware
The Innovative
Shelf Synapta
Distribution Co
Personal equation Application
WorldwideMarketing
Forfeiting Marketing
Constant Applications Programme Collective
Landscape gardening Marketing
EditingSoftware
Mail Marketeer
Applicant Trading Co
The Wide
WholesaleMarketing
Heartening Marketing
Complex Programming Collective
Close
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Interesting Applicant Pro
Multimedia Software System
Based Coating
Based Programming Trading Co
Informatics Trading Co
Scale Product Trading Co
Distribution Group
Actual Applicants
Actual Appeals
The Industrial
WrittenApplication
Rigorous Practical Application Place
Multilevel Merchantability
Technical Distribution
Tool Spot
Progress Software
The Formal
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Shelf Systems
The Detailed Applicant
Concentrated Marketer Collective
The Specific Informatics
Level Compute Trading Co
The Shelf
Mail Advertising Trading Co
Hazan Application
Viral Distribution Pro
Multilevel Merchandise
BasedSoftware
Qualifications Application
Windows Programming
Specific Srx
Friendly
The Compatible Programming
Level Distribution Trading Co
Actual App
The Clinical
Event Marketer
Overseas Business
Email
The Continuous Diligence
Diligence Place
Appropriate Apply
Terminal Computing Collective
Most
Computing Group
Expensive Programming Co
Mass
Mass Marketability
Capsaicin Application

Guide: How To Name Your Business

Why Is Your Business Name Important?

Your business name is one of the single most important pieces to starting a business.

Why?

Because your business name has power.

It reflects your reputation, your mission, values, and represents what people (and customers) are searching for.

It impacts the way in which people remember, refer you, and perceive your business

When choosing your business name, there's a lot to think about in order to get it right - so it's important not to rush this process.

Let's take a look at everything you need to consider before deciding on a business name:

Tips To Consider When Naming Your Mlm Software Company:

Simple is always better

This means a few different things. Your mlm software company name should always be:

Easy to spell
Easy to pronounce
Easy to remember

Consider avoiding long names as much as possible, as this will only lead your customers forgetting your name and feeling frustrated.

To test this point, try to think of any well-known reputable brand off the top of your head.

The first that come to mind for me are Alexa, Google, Nike, Apple - each unique in their own way (hence, easy to remember) , less than six characters and easy to spell.

Your Business Name Should Define What You Do

The name of your business should reflect a defining characteristic of what you do.

Before your customer goes to your website or speaks to you, the name of your business should spark some initial thoughts in their brain as to what you're all about.

For example, marketingexamples.com describes exactly what their company is about: providing great examples of marketing tactics.

Consider SEO When Naming Your Business

Bottom line: If you don't show up in google, you're going to make it that much more challenging for customers to find you.

There are several different aspects to think about when it comes to SEO & naming your mlm software company:

Try not to pick a business name that's crowded with other businesses
Consider naming your business based on highly searched keywords
Make sure the name of your business matches search intent and what people are looking for

Think about the emotions you want to evoke

Your business name has the power to evoke certain emotions and thoughts from your customer.

It has the ability to evoke a positive or a negative feeling. An inclusive or an exclusive feeling. A fearful or a loving feeling.

It's not to say that any of these feelings are wrong, but it's important to ensure that they are in line with your values and mission.

For example, the brand Death's Door makes me feel a bit risky and uncertain - but that's the point. They're selling Gin.

Try Not To Pick Something Too Limiting

Your business name should be fitting for the future and growth of your business, that way you don't have to confront a re-brand down the road.

If you choose something too narrow, it may be challenging to diversify your product and revenue streams down the road.

Here are some tips to avoid making this mistake:

Try not to name the business after a particular geographical area (this makes it hard to grow in other areas)
Try not to name the business after only one product you sell
Try not to name something based on a current trend

Brainstorming Names For Your Business

If you're in the brainstorming phase and trying to come up with a business name, there are a few key things to think about in order to get the juices flowing:

Write out a list of words that reflect your brand, personality, team etc. These should be the first things that come to your mind and you shouldn't have to think too hard about it.
Look at competition in the space and see if there's a common theme. Write down some key words or phrases that resonate with you and add them to the list.
Think about the emotion you want to evoke with your business name
Ask yourself: If I had to describe my business in one word, what would it be?

From there, you can create a shortlist based on the words that resonate best with you and follow the naming guidelines above.

Tips on naming your business

In addition to the requirements from the State, there are some general naming guidelines that may help you down the road as well.

We've put together a full guide here for naming your business here but will also cover the most critical pieces below:

You can check for domain availability here:

Find a domain starting at $0.88

As soon as you resonate with a name (or names), secure the domain and social media handles as soon as possible to ensure they don't get taken.

Other general naming tips

Consider SEO when naming your business
Consider naming your business something that reflects what you do and/or who you are
Keep it simple! Easy to spell, easy to pronounce and easy to remember
Try not to pick something too limiting that could impact your businesses growth in the future!

Check out our full naming guide here.

Here is a video covering all factors to consider when naming your LLC:

Examples of Great Business Names

When choosing a business name, it's critical that you look at other examples of businesses not only in your space, but business names in other industries that have done particularly well.

Here are a few examples of great business names (+ how some of these businesses came up with their name):

Competitor Analysis Example

One great way to name your business is by looking at the competition and getting inspiration.

Gia Paddock, founder of Boutique Rye analyzed other businesses in the space and added her own personal spin to her business name:

A popular national brick & mortar women’s boutique that many may have heard of is called Francesca’s… How original, right? So we came up with Boutique Rye named after our son, Riley. We put "boutique" in front to be a little different.

The name "Boutique Rye" checks the boxes for naming a business:

Short and simple
Easy to spell and easy to remember
Clearly defines what the company does
Optimized for SEO (people searching for boutiques)
Unique and personal touch - tells a story.

Ask Other People

Sometimes, coming up with a name is as easy as asking other people, whether that be friends, family, people at a coffee shop, or in Spyq Sklar case, his own customer!

How we came up with the name Cat Sushi:

So, we put together a quick business plan and set aside some money that we were willing to risk. One of our loyal customers actually came up with the name. We still give them free cat food.

Read the full story ➡️ here

The name "Cat Sushi" checks all the boxes for naming a business:

Memorable and funny
Short and simple
Obvious that they sell treats for cats
Fun & unique story - their customer literally came up with the name of their business!

The Amazon Example

Formerly called "Cadabra", Jeff Bezos decided that the name was too obscure, hard to spell, and easy to misinterpret.

The name Amazon came from a simple dictionary search .

Jeff Bezos wanted something that started with an A, looked through a dictionary and came up with the word Amazon.

When he told his team, he didn't care for anyone else's input. He was set on it.

Here's how the word "Amazon" checks all the boxes (aside from being worth a trillion dollars):

Represents the largest river in the world, making it very memorable
The story and meaning of the word matches the vision of the company: To be the larger and better than any other business!
The name allows for future growth opportunity - they didn't name something specific to just "books," even though at the time, that's what it was.
Easy to spell, pronounce and recommend!

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meet the author

Pat Walls

I'm Pat Walls and I created Starter Story - a website dedicated to helping people start businesses. We interview entrepreneurs from around the world about how they started and grew their businesses.

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