50+ Cold Email Subject Lines For Photographers [2024]

Pat Walls

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Updated: May 5th, 2022

50+ Cold Email Subject Lines For Photographers [2024]

A cold email is a voluntary e-mail sent to a recipient without any previous contact. In the photography space, cold emailing is considered an effective way to reach out to potential clients, land gigs, bring conversions, and make money.

As a professional photographer, it can be beneficial for you to leverage this useful email marketing technique in order to land more customers. However, it can be a bit difficult to convert your potential clients into paying customers if you get no response. The best way to make sure your cold emails get opened is by crafting a compelling & unique email subject line that is hard to ignore.

In this article, we provide you with 50+ Email Subject Lines to help photographers with their email marketing strategies.

Cold Email Subject Lines For Photographers

Hey {Name}, we picked these for you!
Only the best for you
Are you ready for some Disney Magic Photo?
We’d love your feedback
Forget Your Troubles, Come on get some great photos
The fresh photography for you!
I can help you {goal/aspiration}.
Remember me? We met at {event/place}.
Hey [first name], interested in {offer}.
Do you need some examples of our photography work?
Are you the only one who hasn’t heard?
Here are a few photos examples to help you out
[Name] suggested I reach out to you.
[Name] loved our photography. He thinks you will too.
These are examples of the photo giving you an edge.
Do you want to make your wedding special?
Do you have any questions about…?
You’re Invited
Is it your lucky day?
What you’ve been waiting for
You’ve never seen a suit this color of joy {Photo Name}
Don’t just take our word for it.

Promotional Email Subject Lines For Photographers

You don’t want to miss this.
Are you in? We’re soon closing the doors on [offer].
Beauty You’ve Had Your on, Now with $20 OFF!
This is Not a Sale. It’s a Celebration.
Open to see our top picks photo of sale
Stop EVERYTHING! Up to 50% off ALL Pictures
50% off a photo that feels good. It’s REAL.
Save money. Don’t leave the couch.
Your favorite pictures are 20% off
The sale is on SALE!
This sale’s too BIG for you
20% off all amazing pictures
SAAALE! Extra 40%! Sorry for yelling!
You Don't Want to Miss Out on This Photo Pair!
10/10 would not wormhole again
Ready. Sit. GO!
Have You Seen Sheep Dance Photo?
The offer still stands.

Last Chance Email Subject Lines For Photographers

Say goodbye to your exclusive 20% offer for all photography
There’s Still Time To Save On These Exclusives
Clock’s ticking 50% OFF 500+ photos
BOGO free clearance is over in 5…4…3…
Buy One Get One Free OR ELSE
It’s there and then it’s GONE.
URGENT: Need by EOD
bye, bye, bye
Don’t miss out on 30% off on all Photos
Ho Ho HURRY. There’s a 20% off Christmas Offer

Cold Email Templates For Photographers

Here are a couple of great examples of photographer's cold email templates you can use.

Responding to your client

title=Thanks for reaching out Hello [Name],

I much appreciate your letter! This is an automatic reply to your email. I’ll get back to you ASAP after checking my calendar. Then, we can schedule a photo set.

If you need to find out more about my photography services, below, you will find a couple of links to my portfolio and some tips on how to prepare for a photo session.

I hope to hear from you soon.

{Name}

Source

Follow-Up Email After No Response

title=I just wanted to make sure Hi [Name],

I just wanted to make sure you got my previous email. I hope that it has helped you decide which ideas we can use for your shoot.

If you have any questions, don’t hesitate to write me any time. It would be great if you could let me know if you’re interested in the end of this week. I will keep one of my slots open for you.

I would appreciate a reply as soon as possible.

{Your Name}

Source

Sending Photo Gallery Link

title=I hope you had a great time! Hi [Name],

I am delighted with the way our photo session went. Hopefully, you will enjoy these photos as much as I do. I have just finished editing them. Below, you will find a download link. After clicking on it, you will see the photos in 2 sizes, for online use and printing. You can share the former on social networks and send them to your family. The print-sized photos are of high quality, which makes them perfect for printing.

I would truly appreciate it if you sent me your feedback on the photos. It was nice to work with you, and I am pleased that all went well. If you like what you see and decide to write a review, click on the second link. Of course, I will be glad to answer any questions so make sure to contact me if you have any issues with downloading photos.

Please click on the link below to see the gallery: [Link]

Source

Client Education with Photographic Examples

title=Our Photography Service Example Hi [Name],

I am glad that you have decided to book a portrait photo session with me! Since we haven’t had the pleasure of meeting yet, I am sending you some handy tips that will help you to get ready before our first photo set. Please, don’t hesitate to contact me if you need to clarify anything.

[Your Name]

Source

Promotional Email For Clients

title=Offer Announcement Hi [Name],

I am pleased to announce that I’ll be offering HUGE DISCOUNTS to my long-term clients so it’s a great opportunity to update your social networks with new photos!

I’m offering 20% off ALL photo sessions this month. Whether you have an important family event or want to arrange a studio shoot, I will be glad to see you again!

If the total price of your order exceeds $300, I will enhance 5 photos of your choice using high-end retouching techniques. Book your photo session NOW before I have free slots left!

This limited offer ends AT THE END OF THIS MONTH!

Don’t hesitate to contact me if you have any questions regarding this special offer.

See you!

Source

GUIDE: How To Write A Great Subject Line

As we mentioned above, crafting a catchy subject line is critical to the performance of your email campaign.

While just a few words may seem like a small piece of your overall message, this is the first impression your audience will have before they decide whether to open your email.

If your subject line isn't engaging or appealing enough, there's a chance it could get buried in your reader's inbox.

Let's go over the proven tips on how to craft a subject line that boosts engagement:

What makes a great subject line?

First, let's discuss the fundamentals of creating a great subject line:

Spark interest and curiosity
A clear and urgent call to action
An offer/intriguing discount
Personalization (this can be done by sending out different versions of emails to subscribers based on their preferences)
Relevance - make sure your subject line covers the current trends and topics within your industry

5 Tips To Crafting a Great Subject Line

Now, let's dive into the specifics of how to create a great subject line for your next campaign:

1. Use a familiar sender name

Although this may seem obvious, it's a piece many marketers miss the ball on.

Your readers want to feel like your email is coming from a human and not a corporation or automated system.

One of the easiest and most effective ways to do this is by changing the sender's name to YOUR name or someone in the company that is well known.

Here's a great example of this from Marketing Examples

Pro Tip

Avoid the "no-reply" sender name at all costs. This makes your email feel unfamiliar, unapproachable, and less personable.

2. Keep your subject short and to the point

If your subject line is too long, it will get cut off, which could impact your reader's chances of opening your email.

The rule of thumb (for both mobile and desktop) is to keep your subject line under 50 characters.

3. Add personal touches to your subject line

If you have access to information about your subscriber (ie. name, location, etc), you can use this to benefit your subject line and catch your readers attention.

It's important not to go overboard here, but adding even the simplest touch such as their name can build trust and rapport.

Here's a great example of a personalized email + offer I received from BarkBox with my dog's name in the subject line:

4. Avoid making any false promises

Your subject line makes a commitment to your reader, so it's important you don't stretch the truth just to simply get more opens and clicks.

In the grand scheme of things, making false promises will end up hurting your open rate as your readers will lose trust in you.

5. Give them a sneak peek of what's inside

Telling your subscriber what is inside helps with open and clicks.

For example, if you're providing your reader with a free guide or e-book, consider making your subject line something along the lines of:

"Your FREE marketing e-book awaits!"

Conclusion

If you want your email campaign to perform well, it all starts with your subject line.

Think about the emails you receive in your inbox and what makes you click vs what gets buried - odds are, the same habits go for your customer.

We hope you enjoyed our guide + list of 50+ cold email subject lines for photographers [2024].

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Pat Walls