25 Podcast Business Ideas You Can Start Today [2024]
Interested in starting a podcast business in 2024?
We put together 25 of the best podcast businesses you can start in today.
For each business idea, we’ll show you real-world examples of other podcast businesses to help you see what it really takes.
Here's the full list:
1. Start a podcast
The podcast business involves creating and producing audio content that people can listen to online.
It’s a popular form of entertainment and information-sharing.
To start a podcast business on a budget, you'll need a few key steps.
First, choose a niche or topic that you're passionate about and that has an audience.
Next, get basic recording equipment like a microphone and headphones.
Then, find a free or affordable hosting platform to publish your episodes.
Finally, promote your podcast through social media, online communities, and word of mouth to build an audience and potentially attract sponsors or advertisers.
How much you can make: $400 — $1,020,000/month
How much does it cost to start: $2,000 (?)
How long does it take to build: 60 days (?)
Time commitment per week: Min. 2 hours/week
A successful podcast production company that grew from one client making $15/hour to a team of 10 contractors producing over 30 shows per week with revenue of over $10k/mo, primarily through referrals and with a focus on providing high personal touch and being picky about working only with clients who are a good fit.
2. Start a podcast
The podcast business involves creating and producing audio content that people can listen to online.
It’s a popular form of entertainment and information-sharing.
To start a podcast business on a budget, you'll need a few key steps.
First, choose a niche or topic that you're passionate about and that has an audience.
Next, get basic recording equipment like a microphone and headphones.
Then, find a free or affordable hosting platform to publish your episodes.
Finally, promote your podcast through social media, online communities, and word of mouth to build an audience and potentially attract sponsors or advertisers.
How much you can make: $400 — $1,020,000/month
How much does it cost to start: $2,000 (?)
How long does it take to build: 60 days (?)
Time commitment per week: Min. 2 hours/week
A successful podcast production company that grew from one client making $15/hour to a team of 10 contractors producing over 30 shows per week with revenue of over $10k/mo, primarily through referrals and with a focus on providing high personal touch and being picky about working only with clients who are a good fit.
3. Start a family podcast
A family podcast business involves creating and producing a podcast centered around the theme of family. This can include parenting, relationships, family dynamics, and personal growth. The business would involve researching and planning content, recording and editing episodes, and marketing the podcast to potential listeners.
To run a successful family podcast business, it is important to have a clear vision and mission for the podcast. This can help guide the content and ensure that it is consistent with the show's overall theme. It is also essential to have a strong online presence, including a website and social media accounts, to reach potential listeners and engage with the audience. Collaborating with other family-themed brands and influencers can also help to grow the podcast’s reach and create new opportunities for the business.
In addition to creating and producing the podcast, the business may offer services such as coaching or consulting for families looking for guidance and support. It is important to have a deep understanding of the target audience and to be able to provide valuable and relevant content for them.
Overall, a family podcast business can be a rewarding and fulfilling opportunity for entrepreneurs looking to positively impact families and provide valuable resources and support to their listeners.
How much you can make: $9,000 — $13,000/month
Modamily, a platform connecting people who are ready to start a family and educating them on all the ways they can create one, has brought in around $13K/month and has been featured in media all over the world, with subscriptions ranging from $30/mo to $10K.
4. Start a finance podcast
Finance podcasts are growing in popularity as people seek to improve their financial literacy. Launching a finance podcast means creating audio content that dives into personal finance, investing, market trends, and economic news.
Your role involves researching finance topics, booking knowledgeable guests, scripting engaging episodes, and mastering the art of audio editing. This venture doesn't require significant upfront capital, just time, dedication, and a few pieces of equipment like a quality microphone and editing software.
A finance podcast can be both informative and profitable. With the right approach, you can attract sponsorships, monetize through ads, or even create premium content for subscribers. It's a demanding but rewarding endeavor, perfect for those passionate about finance and eager to share their knowledge with a curious audience. If you're prepared to commit to consistency and continuous learning, this could be a fulfilling and financially viable business idea.
How much you can make: $150,000/month
How much does it cost to start: $5,000 (?)
How long does it take to build: 365 days (?)
Millennial Money Man founder Bobby Hoyt and partner Mike Yanda created Laptop Empires, which boasts a seven-figure revenue through their flagship Facebook Side Hustle Course, helping retirees and millennials launch and grow their local Facebook ad agencies.
5. Start a design podcast
Design podcasts offer a unique blend of creativity and insight for audiences passionate about design. Starting a design podcast involves crafting episodes that delve into various design domains—graphic, interior, web, and more—providing insights, trends, and guest interviews.
Your role is to research industry topics, create engaging content, and regularly upload episodes. Building a following requires consistent marketing on social media, collaborating with guest designers, and possibly attending design events for fresh ideas and networking.
Monetization can come from sponsorships, premium content subscriptions, and promoting your own design services or products. With the demand for niche, high-quality content growing, a well-executed design podcast can establish you as an authority in the design world and create multiple revenue streams. If you have a passion for design and a knack for communication, this venture could be a fulfilling and profitable endeavor.
How much you can make: $10,000/month
How much does it cost to start: $300 (?)
How long does it take to build: 30 days (?)
A podcast and community creator who loves designing board games shares how he started the 'Board Game Design Lab', with his small niche community of around 8,000 people generating $10,000 per month in revenue through consistent quality content and customer focus, with plans to grow online courses and publications for game creators.
6. Start a music podcast
Would you want to share your passion and music skills with other people? Or perhaps you are in a music career and looking for ways to expand your revenue streams? If you match these criteria, becoming a podcast host could be the perfect opportunity for you.
Podcasting is one of the fastest-growing mediums for online audio, and it's not expected to slow down any time soon. But unlike traditional radio, podcasts are driven by content creators passionate about sharing stories with their listeners.
One of the main benefits of starting a podcast is the minimal investment needed. All you need is a computer or phone with a microphone and a way to host it online. You can even create one on your website if you want.
How much you can make: $100 — $20,000/month
How long does it take to build: 32 days (?)
A founder shares how she built a podcast network with brand clothing, podcast sales, affiliate sales, and publishing book partnerships, generating around $20k per month, while staying true to her voice and values.
7. Start a real estate podcast
A real estate podcast is an audio show that covers topics related to buying, selling, and investing in properties. It provides a convenient and easily accessible way to stay informed and make informed decisions in the dynamic world of real estate.
Starting a real estate podcast is another popular business idea in the real estate industry.
As a real estate podcast host, you'll be responsible for planning, recording, and editing episodes. Episodes may cover a range of subjects, including market trends, financing options, home improvement tips, and interviews with industry professionals.
You'll also need to promote your podcast and build an audience. If you're successful, you could generate income through sponsorships and advertising.
How much you can make: $30,000/month
How much does it cost to start: $4,000 (?)
How long does it take to build: 30 days (?)
Max Options Trading, a completely digital education platform founded by Max Heaney, has reached $24,000/month in revenue with over 400 active monthly members, and utilizes a combination of social media, Facebook ads, weekly newsletters, SEO updates, and partnerships to consistently attract and retain subscribers while maintaining transparency and authenticity in the stock trading industry.
8. Start an equine podcast hosting business
9. Start a health and wellness podcast
Do you have knowledge and passion for health that you'd love to share with others? Or perhaps you are a health blogger or content creator looking for ways to expand your revenue streams? If you match these criteria, starting a health and wellness podcast host could be the perfect opportunity.
In today's world, podcasts are the new radio. Podcasting is one of the fastest-growing mediums for online audio, and it's not expected to slow down any time soon. But unlike traditional radio, podcasts are driven by content creators passionate about sharing stories with their listeners.
One of the main benefits of starting a podcast is the minimal investment needed. All you need is a computer or phone with a microphone and a way to host it online. You can even create one on your website if you want.
How much you can make: $3,600/month
How much does it cost to start: $500 (?)
How long does it take to build: 90 days (?)
Learn how a body positive nutritionist and registered dietitian grew her full-time private practice, earning $56k in her first year, through networking and getting mentorship from SCORE.
10. Become a religious podcaster
Do you have knowledge and passion for the religion that you'd love to share with other people? Or perhaps you are a religious content creator looking for ways to expand your revenue streams. If you match these criteria, becoming a religious podcaster could be your perfect opportunity.
Podcasts are the new radio. Podcasting is one of the fastest-growing mediums for online audio, and it's not expected to slow down any time soon. But unlike traditional radio, podcasts are driven by content creators passionate about sharing stories with their listeners.
One of the main benefits of starting a podcast is the minimal investment needed. All you need is a computer or phone with a microphone and a way to host it online. You can even create one on your website if you want.
11. Start a golf podcast
If you think podcasting is dead, review the opinion! According to statistics, the number of competing podcasts is growing, but so is the audience hungry to listen. If you love golfing and considering a viable business idea, consider capitalizing on podcasting’s popularity, and start a golf podcast. You can repurpose the blog content into a podcast if you have an existing blog.
To maximize business profitability, you can consider promoting golf equipment and apparel or seek sponsorship from golf equipment manufacturers interested in reaching more customers. Alternatively, you may charge or solicit donations for some or all your podcast content.
How long does it take to build: 470 days (?)
12. Start a weed podcast
How long does it take to build: 2 days (?)
13. Start a sports podcast
Sports podcasting is a business idea that involves creating and distributing a weekly or monthly audio show discussing various sports topics and events. This type of business is perfect for sports enthusiasts passionate about discussing and analyzing the latest news and developments in sports.
To start a sports podcast business, the first step is to create a solid business plan that outlines your goals, target audience, and marketing strategy. It’s essential to research the market and determine what type of content will be most appealing to your audience and how you will monetize your podcast.
One essential tip to running a successful sports podcast business is to consistently produce high-quality content that is engaging and informative. This can be achieved by conducting thorough research and staying up-to-date on the latest sports news and events. Additionally, it’s important to regularly interact with your audience through social media and other channels to build a strong following and keep them engaged.
Another tip for running a successful sports podcast business is to invest in good-quality audio equipment and software. This will help ensure that your podcast sounds professional and is easy to listen to. Building relationships with other sports industry professionals is also a good idea. This can help you secure guests for your podcast and generate additional income through sponsorships and partnerships.
Sports podcasting is a great business idea for those passionate about sports who want to share their insights and analysis with a broader audience. Founders can create a successful and profitable sports podcast business by consistently producing high-quality content and building relationships with industry professionals.
How much you can make: $30,000/month
How long does it take to build: 1 days (?)
Discover how Sean Green turned his sports gambling podcast into a multi-million media empire generating $30K/month in revenue and over a million downloads annually.
14. Start a podcast episode creation business
Creating podcast episodes offers a unique opportunity to tap into the fast-growing world of audio content. This business idea revolves around producing high-quality podcast episodes for clients, from inception to final edit.
Start by understanding your client's vision, crafting engaging scripts, and handling all recording aspects. With robust editing software, polish each episode to ensure it resonates with audiences. Podcasts are an increasingly popular medium for sharing ideas, storytelling, and marketing, making this a versatile endeavor.
The market need is evident, with businesses, influencers, and individuals seeking ways to connect with audiences in an intimate, impactful manner. Establishing a reputation for delivering compelling, well-produced episodes can lead to substantial demand.
This venture is a blend of creative endeavor and technical skill, perfect for those with an ear for detail and a passion for storytelling. With consistent effort and dedication, creating podcast episodes can develop into a fulfilling and profitable business.
How much you can make: $16,000 — $30,000/month
Audivita Studios, a podcast and audiobook production company, was founded by David Wolf and is rapidly growing with $400k annualized revenues in 2021, a team of a dozen freelance contractors and some 300+ clients, with a core team of four independent contractors.
15. Start a news podcast business
16. Start an ask me anything live streaming business
17. Start a live interview business
18. Start a hot topics podcast business
19. Start a newletter padcast business
Looking to combine the power of written content and audio? Consider starting a newsletter podcast business. This idea revolves around delivering engaging newsletters in both text and audio formats.
The concept is straightforward. You create informative, engaging newsletters on topics of interest and then record podcast versions of the same content. This allows your audience to consume your material whichever way they prefer—reading or listening.
The potential here is significant. You can reach a wider audience by catering to different preferences, creating opportunities for increased engagement and broader reach. Plus, the dual-format approach can open up various revenue streams—from sponsorships and ads to paid subscriptions.
Starting this business requires a keen eye for content creation and decent audio recording skills. But the investment in effort can pay off as you tap into diverse audience habits, making your content accessible anytime, anywhere. If you're looking for an innovative way to leverage content, a newsletter podcast business could be an excellent fit.
How much you can make: $4,000/month
How long does it take to build: 181 days (?)
A sports writer launched a newsletter that now has over 5,500 subscribers in under 2 years and generates a legitimate side income of over $4,000 a month, with a subscription fee of $12 a year or $2 a month, by providing in-depth analysis for diehard Kansas City Chiefs and NFL fans.
20. Start a live q&a weekly show business
21. Start a tips advisory podcast business
22. Start a case studies business
A case study is a document that focuses on a specific topic. Each case study is unique and are often used to understand why something happened, how it works, and how it can be applied in a real-world scenario.
In a nutshell, a case study business provides their readers with an in-depth look at how something was done for a particular subject.
These case studies can be written in any format, but they're most commonly used in business and education.
23. Start a cause awareness raising podcast business
24. Start an introduce yourself podcast business
25. Start an inspiration podcast business
Download the report and join our email newsletter packed with business ideas and money-making opportunities, backed by real-life case studies.
Download the report and join our email newsletter packed with business ideas and money-making opportunities, backed by real-life case studies.
Download the report and join our email newsletter packed with business ideas and money-making opportunities, backed by real-life case studies.
Download the report and join our email newsletter packed with business ideas and money-making opportunities, backed by real-life case studies.
Download the report and join our email newsletter packed with business ideas and money-making opportunities, backed by real-life case studies.
Download the report and join our email newsletter packed with business ideas and money-making opportunities, backed by real-life case studies.
Download the report and join our email newsletter packed with business ideas and money-making opportunities, backed by real-life case studies.
Download the report and join our email newsletter packed with business ideas and money-making opportunities, backed by real-life case studies.
