100+ Clever Video Ideas For Real Estate Agents [2024]

Pat Walls

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Updated: March 23rd, 2022

100+ Clever Video Ideas For Real Estate Agents [2024]

Are you looking to get your real estate business and listings more exposure? Then videos might be the answer to that.

According to Real Estate Tech Trends, almost 73% of homeowners prefer listings via videos. Even the National Association of Realtors and Google states that 86% of buyers prefer researching real estate via videos.

Speaking of videos, what better platform than the second largest search engine globally, YouTube?

Fret not! Soon you will have a ton of ideas to post on your real estate YouTube channel.

Videos About Local Neighborhoods

1. Explain the value of a neighborhood

Talk about cultural aspects, the rise in value of the neighborhood, and why it's a great place to buy.

2. Greater Insight About Neighborhoods

Include greater details, like specific criteria for buying and selling in a particular area to help potential buyers.

3. Videos about Homes

Provide other details, like the number of beds, baths, and the date of establishment in the content.

4. HOA Regulations

Guide them regarding the Homeowners Association (HOA) rules and regulations and even talk about your HOA membership.

5. Rankings

Make a video ranking the top neighborhoods based on their property values, amenities, etc.

6. Comparisons

State the difference between two neighborhoods with similar pricing and amenities to help buyers.

7. Neighborhood Highlights

Choose three to four different neighborhoods close to the downtown area or near a popular workspace. Talk about whether the site is close to public transport.

8. Prices and Styles

Cover all significant properties in a single neighborhood.

9. Major Upcoming Developments

Information regarding upcoming development projects can gain you more views and trust.

10. About the Subdivisions

Cover the subdivisions comprising small or large houses and mention special subdivisions or larger communities.

11. Special Amenities

Some buyers like extra facilities in the neighborhood. So mention if there is more greenery or golf course in the area.

12. Fun Videos

Shoot a simple day in the area. Take your dog along with you while you shoot.

13. Engage Audiences with Submissions

Engage your audience with weekly mini-contests asking them to submit videos of their yard.

Announce the top winners in your next video.

14. Things to Do

Video yourself spending a day in the neighborhood enjoying outdoor activities.

15. Reasons to Live in an Area

List top reasons for living in a particular neighborhood. You can introduce pointers that you may miss out on your other overview videos.

16. School Reviews

Sharing reviews about the local school near a neighborhood is beneficial for the potential buyers.

17. School Zones

Similarly, talk about all the neighborhoods near a particular school zone.

18. Complex Tours

Offer a first-person view of condominiums and townhouses for increasing client engagement rate.

19. Condo Amenity Tours

This will give you a better chance at highlighting the unique features of the property you are selling, like pools and fitness areas.

20. About Condo Ownership

Make videos for the potential condo-buyers to inform them about various aspects of condo ownership, like fees, maintenance costs, etc.

21. Condo Regulation

Make videos that tell the viewers about state-wise laws and regulations of condos.

22. Home Improvement Projects

Discuss projects that give the highest ROI.

23. Benefits of Condos

Share general informative videos on why your audience should invest in condos. Include some of the top benefits.

Videos For First Time Buyers

24. Realtor Tips

Provide general tips and advice in your video to help first-time buyers make the right decision.

25. Explain the Importance of Financing

Tell first-time buyers why they need to look for financing before a property search.

26. Explain Industry Terms

Enlighten your viewers by sharing a glossary of various real estate industry jargon.

27. Factors to Consider for Buying a Home

Provide tips to help buyers understand what to look for in a new property.

28. Whether They Need a Real Estate Agent

Guide your viewers to help them better understand whether their need for a real estate agent is valid.

29. Listing Video of Affordable Properties

Do thorough research and enlist the most affordable housing options for first-time buyers.

30. Pre-Approval and Pre-Qualification

Make a comparison between the two so your buyers stay well-informed.

Real-Estate Tutorial Videos

31. How to Not Mess Up the Mortgage

List a few important things to prevent your buyers from doing something that can mess up their mortgage.

32. How to Tackle the Sellers Market

Guide first-time buyers to get the best deals from a seller's market. Provide inputs on lowball offers, new listing, etc.

33. How to Manage Home Inspection

Guide your buyers on the home inspection contingency so they can identify potential issues beforehand.

34. How to Be More Realistic

Advise your viewers about what they can expect from the property with their existing budget.

35. How Can Buyers Make Their Home Look Good

Offer your expert tips on organizing a home with attention to detail.

36. How to Make the Outdoors Look Good

Tell your viewers how to improve the aesthetics of their landscape and the importance of the first impression.

37. How to Make Correct Pricing

Provide expert tips on how homeowners can price their homes better for quicker selling.

38. How to Organize Better Open House

Guide home sellers to attract more buyers by organizing the best open house.

39. How to Close the Best Deals Fast

Inform home sellers how they can get the best deal in the shortest time.

40. How to Attract Luxury Buyers

Offer tips to attract more buyers for luxury home sellers.

41. How to Make Wish Lists

Guide luxury homeowners on what features to include in their wish lists.

Real Estate Terms & Definitions Videos

42. Explain Absorption Rate

Make fun content on boring subjects like absorption rate by explaining its importance in a slow market.

43. Guide Sellers on Lowball Offer

Offer tips on handling lowball offers, but from the seller’s perspective.

44. When to Make an Offer in Open House

Advise sellers whether they should put in offers before or after the open house.

45. Videos on Case Studies

Make a video on various case studies explaining why a home gets sold too fast or is not getting sold at all.

46. Reason for Listing Expiry

Explain why listings can expire and how sellers can fix the issue.

47. The Impact of DOM

Mention how days on market (DOM) can impact the selling price of the house.

48. How to Handle Home Inspection

Guide potential sellers on how to fix the issues prior to home inspection.

49. Tips for Successful Showing

Share factors, like good lighting, that account for successful showing

50. Importance of Real Estate Lock Box

Advise sellers on whether they should let the realtor put a lockbox on their property.

Interview Videos

51. With Local Schools

Get in touch with the local school administration and ask for permission to interview them.

52. With a Home Inspector

Interview home inspectors to deliver better insight into the inspection process.

53. With a Home Appraiser

Let your viewers know how a home appraiser evaluates a property.

54. Mortgage Broker

Do a video where you interview a broker and ask about loans.

55. Financial Advisor

This will further educate your viewers financially.

56. Title Companies

Let viewers know the title company's role and about property selling rights.

57. Feature Other Realtors

Feature other real estate agents for a fun and interactive session. You can do this through interviews, Q&A sessions, or just collaborating on your thoughts!

58. Local Businesses

Cross-promote with interviews of local shopkeepers and restaurants.

59. Local Government Authorities

Interview the local Economic Development Commission and discuss improvements on the economy of the residents.

Videos That Give Tips for Buyers & Sellers

60. Double Dipping Tips

Guide your audience on how to buy and sell simultaneously.

61. When to Move Up

Tell your viewers about the right time for moving up to a better property.

62. Downsize

Similarly, provide tips on downsizing and when is the right time to do that.

Youtube Videos For Luxury Home Buyers

63. Features of Luxury Homes

Discuss specific features of a new home, like the mountain view and sea walls.

64. Top Expensive Homes

Attract more buyers with a shortlist of the most expensive properties in an area. After getting their permission, you can also share a listing of other agents.

65. Offer Making

Teach the luxury home buyers about the process of making the offer.

66. General Realtor Tips

Offer your expertise to luxury home buyers on waterfront buying and selling, move-up buyers and sellers, etc.

67. Best Tips for Specific Property

Share tips on specific property purchases, like buying a waterfront house.

68. Pros and Cons of Properties

You can make videos on the pros and cons of living in a lakeside house or a sea-facing one.

Youtube Videos For Luxury Home Sellers

69. Homes Listing

Enlist the top expensive houses in a particular area.

70. Drone Footage

Make a drone footage video of the property for a dramatic listing.

71. Fancy Upgrades

Include various features in the video, like multi-zone heating, solar panels, or audio systems.

72. Reaction Videos to Properties

This is similar to a house tour but with a view of your experiences.

73. Reaction Videos to Other Videos

You can also make reaction videos to other realtors' tour videos.

Legal Real Estate Videos

74. Closing Costs

Provide general real estate information on closing costs.

75. Escrow Account

Tell viewers about the benefits of an escrow account during a transaction.

76. Permits and Upgrades

Guide viewers on what to do in case of unpermitted upgrades.

77. Time for Buying or Selling

Do a video on the best time to buy and sell properties.

78. Sewer Issues

Inform how to handle the sewer issues in a property better.

79. Property Insurance

Talk about higher property insurance rates.

Videos About Home Safety

80. Sinkhole Activity

Talk about sinkholes and pinning and how to fix them.

81. CO2 Detector

Share tips on how to place the CO2 detector.

82. Information on Radon

Teach your viewers about radon and why it is a concern.

83. Gated Communities

Talk about the importance of gate security systems in a property.

84. Quick Overview of Amenities

Review particular dining, shopping, and other aspects of an area.

85. Highlight Local Businesses

Talk about the local organizations thriving in a specific area.

Videos That Explain Life As A Real Estate Agent

86. Daily Life

Do a vlog on your daily schedule to let audiences build a personal bond.

87. The Process

Shoot a video explaining your work process.

88. Behind the Scenes

Explain how you market your property listings.

89. Show Your Weird Side

This will help your audience feel emotionally attached to the content.

90. Realtor Designations

Elaborate on the different designations of realtors and what they do.

91. Other Components

Inform viewers about the purpose of single agents, brokers, dual agency, etc.

92. Questions by Realtors

Explain to viewers what questions to expect from realtors.

93. Client Testimonials

Share your customer testimonial videos or interviews.

Funny Real Estate Videos For Youtube

94. Parodies

Replace words of a popular song and place real estate terms.

95. Haunted House Tour

Do a tour of a famous haunted house.

96. Fun Tour

Take a break from boring listings and feature cool things on a property.

97. Garage Sales

Be the first to mention any future garage sales or community engagements.

98. Dog-Friendly Neighborhood

Shoot a video of you buying a home with your dog. Also, you can talk about how dog-friendly a neighborhood is.

99. Shoot a Boat Ride

Want to review the lakeside living? Hop on a boat and shoot.

100. Tour Unique Homes

Tour an energy-efficient home or Google glass listing to appeal to the community.

Examples of great artists YouTube Videos [Real Estate Agents]

Taking some inspiration from talented realtors can be beneficial. Take a look at whom to follow.

Graham Stephen

He started his real estate journey at the age of 18 and has sold over $120,000,000 in real estate. With over 3.5 million subscribers, Graham makes it to the top of the list.

2. Jessica Riffle Edwards

The Wilmington, NC realtor has about 14k subscribers with videos surpassing 100k views. If you want inspiration for home buying guide videos, subscribe to her channel.

3. Bigger Pockets

The real estate investment guide founded by Joshua Dorkin has over 850,000 subscribers. With 1,500 videos, this is definitely one of the best channels on YouTube for real estate.

4. Matt Leighton

A licensed realtor in Arlington, VA, the influencer has over 30k followers on his YouTube channel. You can get a wide range of ideas from the various topics he covers.

5. Grant Cardone

Considered a real estate giant, he is very popular on various social media platforms, not just YouTube. He is termed the top social media influencer in business by Forbes.

Final Thoughts

YouTube has a lot of potential with a constantly growing audience base. The platform offers scope for creators of different fields. As a realtor, you can too take advantage of it by becoming a creator on the site.

If you were unsure of what topics to cover, now you can implement 100 top ideas. So, stop worrying about running out of content topics, and start creating.

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meet the author

Pat Walls