1,000+ Creative Sporting Goods Store Names

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Updated: January 19th, 2023

So, you've come up with the perfect sporting goods store idea, but in order to launch, you need a good business name.

And not just a name, but a creative and descriptive name that will make your sporting goods store stand out.

The name of your business will forever play a role in:

Your customers first impression
Your businesses identity
The power behind the type of customer your brand attracts
If you're memorable or not

We've put together a list of the best sporting goods store ideas, provide you with a step-by-step guide on how to name your business and give real-world examples of how other founders came up with the name of their business.

Additionally, we provide you with a free business name generator with an instant domain availability check to help you find a custom name for your sporting goods store.

Need to start an LLC? Create an LLC in minutes with ZenBusiness.

Sporting Goods Store Name Generator

Want to come up with your own unique company or brand name?

You can generate thousands of sporting goods store name ideas for free using our business name generator and instantly check domain availability.

Ideas

Catchy sporting goods store name ideas

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Creative sporting goods store name ideas

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Learn more about starting a sporting goods store:

Where to start?

-> How much does it cost to start a sporting goods store?
-> Pros and cons of a sporting goods store

Need inspiration?

-> Other sporting goods store success stories
-> Marketing ideas for a sporting goods store

Other resources

-> Profitability of a sporting goods store
-> Sporting goods store tips

Funny Sporting Goods Store Names

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Dark horse Sports check availability
Pro check availability
Adventuresome Pro check availability
Source Sports check availability
The Grammatical check availability
The Sophisticated check availability
Wares Place check availability
Exclusive Just check availability
AquaticSports check availability
Grave Good Hearted check availability
The Olympic Nonresident check availability
Modern Machines check availability
The Intercollegiate check availability
Radio Overactive Pro check availability
StandardEquipment check availability
Listen Equipment check availability
Strenuous Sportsmen check availability
Bachelor of arts Sports check availability
Systems Trading Co check availability
Conventional Facilities check availability
Individual check availability
Play Trading Co check availability
Interscholastic Fun Place check availability
Play Place check availability
Productive check availability
Foreign Imports Pro check availability
AdaptiveEquipment check availability
Efficient check availability
Cavort Trading Co check availability
Essential Necessities Group check availability
Experimental Electrical Device check availability
Standard check availability
Forward Dynamic check availability
Progressive Dynamic check availability
The Mechanized check availability
Flipping Equipment check availability
Indoor Nonresident Group check availability
Healthful Rollick check availability
The Essential check availability
Computers Group check availability
Elaborate Equipping check availability
Rough Cavort Collective check availability
Just Group check availability
The Martial Lark check availability
Legitimate check availability
Curse Sports check availability
Other Rollick check availability
Agricultural Materiel check availability
ImperativeActive check availability
Resilient Equipment check availability
Field Rollick Trading Co check availability
Strenuous Lark Place check availability
Jacket Active check availability
ProperEquipment check availability
ModernEquipment check availability
Play Collective check availability
The Latest Systems check availability
Successful Sportsmanship check availability
The Associated Hardware check availability
Mission Equipment check availability
The Boyish check availability
The Fewer Garments check availability
Combative check availability
Industrial check availability
Popular Play Pro check availability
The Favorite Athletics check availability
Merchandise Collective check availability
Active check availability
Intersperse Sports check availability
BetterEquipment check availability
3rd Progressive Place check availability
BudSporting check availability
PricedGoods check availability
Facilities Place check availability
Passive Active check availability
The Durable Facilities check availability
Grave Go To Meeting check availability
Personal Hardware Place check availability
Existent Equipment check availability
Agile Spot check availability
Traverse Sports check availability
Individual Lark Place check availability
CivilianGoods check availability
The Pro check availability
Grave check availability
Resistant Equipment check availability
The Other check availability
OtherGoods check availability
Strenuous Sportswear check availability
Ordinary check availability
Various Clean Spot check availability
Brutal Disport Collective check availability
ComplexEquipment check availability
Aggressive Lark Trading Co check availability
Corresponding check availability
Non Agile check availability
The Audio check availability
Girding Sporting check availability
Hardware Co check availability
The Certain check availability
Strenuous Sdb check availability
The 3rd check availability
Extra Machinery check availability
The Baked Imports check availability
Betting Spot check availability
Door check availability
The Legitimate Betting check availability
The Optically check availability
The Noncontact check availability
FineSporting check availability
Chicken Equipment check availability
Sported Sporting check availability
Materials Pro check availability
Most Fair check availability
The Electric check availability
Sportsman Place check availability
Risk Sportswoman Collective check availability

Guide: How To Name Your Business

Why Is Your Business Name Important?

Your business name is one of the single most important pieces to starting a business.

Why?

Because your business name has power.

It reflects your reputation, your mission, values, and represents what people (and customers) are searching for.

It impacts the way in which people remember, refer you, and perceive your business

When choosing your business name, there's a lot to think about in order to get it right - so it's important not to rush this process.

Let's take a look at everything you need to consider before deciding on a business name:

Tips To Consider When Naming Your Sporting Goods Store:

Simple is always better

This means a few different things. Your sporting goods store name should always be:

Easy to spell
Easy to pronounce
Easy to remember

Consider avoiding long names as much as possible, as this will only lead your customers forgetting your name and feeling frustrated.

To test this point, try to think of any well-known reputable brand off the top of your head.

The first that come to mind for me are Alexa, Google, Nike, Apple - each unique in their own way (hence, easy to remember) , less than six characters and easy to spell.

Your Business Name Should Define What You Do

The name of your business should reflect a defining characteristic of what you do.

Before your customer goes to your website or speaks to you, the name of your business should spark some initial thoughts in their brain as to what you're all about.

For example, marketingexamples.com describes exactly what their company is about: providing great examples of marketing tactics.

Consider SEO When Naming Your Business

Bottom line: If you don't show up in google, you're going to make it that much more challenging for customers to find you.

There are several different aspects to think about when it comes to SEO & naming your sporting goods store:

Try not to pick a business name that's crowded with other businesses
Consider naming your business based on highly searched keywords
Make sure the name of your business matches search intent and what people are looking for

Think about the emotions you want to evoke

Your business name has the power to evoke certain emotions and thoughts from your customer.

It has the ability to evoke a positive or a negative feeling. An inclusive or an exclusive feeling. A fearful or a loving feeling.

It's not to say that any of these feelings are wrong, but it's important to ensure that they are in line with your values and mission.

For example, the brand Death's Door makes me feel a bit risky and uncertain - but that's the point. They're selling Gin.

Try Not To Pick Something Too Limiting

Your business name should be fitting for the future and growth of your business, that way you don't have to confront a re-brand down the road.

If you choose something too narrow, it may be challenging to diversify your product and revenue streams down the road.

Here are some tips to avoid making this mistake:

Try not to name the business after a particular geographical area (this makes it hard to grow in other areas)
Try not to name the business after only one product you sell
Try not to name something based on a current trend

Brainstorming Names For Your Business

If you're in the brainstorming phase and trying to come up with a business name, there are a few key things to think about in order to get the juices flowing:

Write out a list of words that reflect your brand, personality, team etc. These should be the first things that come to your mind and you shouldn't have to think too hard about it.
Look at competition in the space and see if there's a common theme. Write down some key words or phrases that resonate with you and add them to the list.
Think about the emotion you want to evoke with your business name
Ask yourself: If I had to describe my business in one word, what would it be?

From there, you can create a shortlist based on the words that resonate best with you and follow the naming guidelines above.

Tips on naming your business

In addition to the requirements from the State, there are some general naming guidelines that may help you down the road as well.

We've put together a full guide here for naming your business here but will also cover the most critical pieces below:

You can check for domain availability here:

Find a domain starting at $0.88

As soon as you resonate with a name (or names), secure the domain and social media handles as soon as possible to ensure they don't get taken.

Other general naming tips

Consider SEO when naming your business
Consider naming your business something that reflects what you do and/or who you are
Keep it simple! Easy to spell, easy to pronounce and easy to remember
Try not to pick something too limiting that could impact your businesses growth in the future!

Check out our full naming guide here.

Here is a video covering all factors to consider when naming your LLC:

Examples of Great Business Names

When choosing a business name, it's critical that you look at other examples of businesses not only in your space, but business names in other industries that have done particularly well.

Here are a few examples of great business names (+ how some of these businesses came up with their name):

Competitor Analysis Example

One great way to name your business is by looking at the competition and getting inspiration.

Gia Paddock, founder of Boutique Rye analyzed other businesses in the space and added her own personal spin to her business name:

A popular national brick & mortar women’s boutique that many may have heard of is called Francesca’s… How original, right? So we came up with Boutique Rye named after our son, Riley. We put "boutique" in front to be a little different.

The name "Boutique Rye" checks the boxes for naming a business:

Short and simple
Easy to spell and easy to remember
Clearly defines what the company does
Optimized for SEO (people searching for boutiques)
Unique and personal touch - tells a story.

Ask Other People

Sometimes, coming up with a name is as easy as asking other people, whether that be friends, family, people at a coffee shop, or in Spyq Sklar case, his own customer!

How we came up with the name Cat Sushi:

So, we put together a quick business plan and set aside some money that we were willing to risk. One of our loyal customers actually came up with the name. We still give them free cat food.

Read the full story ➡️ here

The name "Cat Sushi" checks all the boxes for naming a business:

Memorable and funny
Short and simple
Obvious that they sell treats for cats
Fun & unique story - their customer literally came up with the name of their business!

The Amazon Example

Formerly called "Cadabra", Jeff Bezos decided that the name was too obscure, hard to spell, and easy to misinterpret.

The name Amazon came from a simple dictionary search .

Jeff Bezos wanted something that started with an A, looked through a dictionary and came up with the word Amazon.

When he told his team, he didn't care for anyone else's input. He was set on it.

Here's how the word "Amazon" checks all the boxes (aside from being worth a trillion dollars):

Represents the largest river in the world, making it very memorable
The story and meaning of the word matches the vision of the company: To be the larger and better than any other business!
The name allows for future growth opportunity - they didn't name something specific to just "books," even though at the time, that's what it was.
Easy to spell, pronounce and recommend!

Part of

Starting A Sporting Goods Store: Everything You Need To Know

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meet the author

Pat Walls

I'm Pat Walls and I created Starter Story - a website dedicated to helping people start businesses. We interview entrepreneurs from around the world about how they started and grew their businesses.

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