How Pink Lily is Making $141 Million Per Year in Sales

Tori Gerbig

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Updated: November 19th, 2023

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In 2014, Tori Gerbig launched Pink Lily, an online fashion store for women's clothing. She had initially started her business on eBay in 2011.

The company has delivered more than 1.5 million products to customers since its inception. It delivers over 1,000 orders per day and more than 200,000 orders annually.
56% of customers place repeat orders.
Tori Gerbig has over 595K followers on Instagram, and she uses this platform regularly to promote her business.
At present, Pink Lily has an annual revenue of $141M from more than 11,000 products.

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