How I Started A $25K/Month Ayurvedic Health Care Brand
Note: This business is no longer running. It was started in 2021 and ended in 2024. Reason for closure: Shut down.
Hello! Who are you and what business did you start?
Hello everyone, I’m Mansi Biyani, Co-Founder and Director of MBDH Wellness. I’m the Product Visionary and the Creative Head behind the brand.
MBDH Wellness has been backed by a legacy that has been in the market for over 60 years now. A legacy that has helped us grow and establish ourselves as one of the leading wellness and health providers in the world.
The company's success can be attributed to the fact that it has always had its focus on quality and customer satisfaction, as well as being led by a team with decades of experience in healthcare, pharmaceuticals, and wellness products.
We’re the pioneers in India’s first Ayurvedic malt for eyes, which is primarily used for protection against harmful blue light from digital screens. Our flagship product, Eye Care Malt, is a product developed to protect against harmful blue light from digital screens.
The growing success of MBDH Wellness has been possible due to its team of experienced doctors and staff members who have been working tirelessly to provide the best care for their patients. We started with 5 orders a day and have managed to scale up to 500 orders a day since inception. Having a sound team of 8 doctors, and 5 chemists have also helped us develop more products in a shorter time.
The first step to achieving your goals is to be passionate about what you do. If you're not passionate, then why would anyone else care?
What's your backstory and how did you come up with the idea?
In 1960, my Grandfather Shri Bhagwan Biyani founded the first venture. It was a small but successful retail shop. Over the years, my father Dinesh Biyani joined him with his team of professionals who have been working for more than 35 years in this industry and helped take it to new heights of success.
The story of the Biyani family is a story of success. The family has gone from being an ordinary Indian family to a sound business empire. With the help and support of my father, who shared his knowledge with us, Me and Gaurav (my sibling) are building our empire.
I was born in India and have spent most of my life there. For my post-grade, I moved to the U.K. and worked as a Project Manager. While living in the U.K. I realized I wanted to build something and leave behind a legacy and start my business. At the same time, I came across a lot of startups in the U.K. and around Europe offering plant-based solutions to the world. Most of them were working on Ayurveda and other holistic systems, and that’s when the business idea stuck with me.
I’ve been fortunate enough to have a family business behind who supported me and helped me with the initial setup. I got the best mentors for advice on the startup idea where we infuse the traditional system of medicine with modern tech and deliver world-class solutions PAN India.
MBDH Wellness is a company that specializes in wellness products for people who suffer from mental illnesses. I always wanted to be a part of this industry, and super thrilled to work with organizations and creative individuals around the globe.
The majority of our products are marketed as plant-based solutions for immunity, joint and heart problems, and more.
As Ayurveda is the oldest form of medicine that is still practiced today. It is a holistic approach to health that originated in India over 5000 years ago. The founder of Ayurveda, the Indian physician, sage, and philosopher, Charaka Samhita developed this medical system from his extensive studies and observations on human biology as well as various animal species. We have an entrepreneurial spirit and we believe in giving back to society.
I started MBDH Wellness with the simple idea of providing quality services for our clients. We offer different kinds of wellness treatments for different kinds of people. With our team, we are confident that we can provide the best service possible for our clients.
A lot of companies have been focusing on customer feedback these days and it’s not a surprise that we have continuously tweaked our catalog based on customer feedback. We introduced new products and improved current offers to make sure that we are providing the best possible service to our customers.
We have also been focusing on improving the quality of our products and services so that customers can be satisfied with what they buy from us. This is why we have been adding new features and making sure that all products are in the best possible condition before sending them out to customers.
Take us through the process of designing, prototyping, and manufacturing your first product.
The first step to earning is picking a niche. I think one should pick something that we’re interested in and know about.
The second step is learning how to establish a business from your chosen niche. This includes learning about the different methods of generating income, such as affiliate marketing, blogging, freelancing, and more.
I eventually found the right mentors and found raw material resources, GMP compliance info, and a group of like-minded entrepreneurs. I have found many mentors and resources that I have used to grow my business. I also found out about GMP compliance which is an important part of the industry. There are also many other entrepreneurs in this industry that are doing well and I am a part of an Entrepreneur Youth Forum that has been very helpful to me in this journey. I was connected to the forum by a university friend who is on an entrepreneurial journey. I’ve personally interacted with entrepreneurs pan India and have helped me through the challenges.
I was always a maker - I love to create. I love to make things happen.
But there are ways that you can make your journey a little bit easier, and save yourself some time, money, and energy along the way too!
The switch from being an Architect to a D2C healthcare business was interesting. I had to rethink my process entirely, but it has been rewarding as well.
Social media is changing the way we communicate with each other. The internet has changed the way people consume content. Copywriting is no longer what it used to be; it needs to adapt to this new environment to stay relevant. I learned that in the modern world of marketing, there are many ways to be successful in this field.
There are many different types of content marketing certifications available today, such as digital marketing certification or social media management certification. I’ve taken multiple courses on Linkedin and has helped me in learning from the best. I believe digital marketing with AI is the future and building a brand digitally can drive global scales and can reach the masses in the shortest time possible.
Since launch, what has worked to attract and retain customers?
Getting our first 10 customers was one rollercoaster ride. We went to various offline events to display our products and got immense support and encouragement for the same. Slowly but steadily, we gained the right marketing strategy for our business and reached 1,000 customers within a month. We also started putting out a lot of content on social media channels to boost are sales and get attention.
For the next stage of work, we focused on youtube and offline events. We made sure to put out more content as much as possible. We’re continuously evolving with our marketing strategies and always updating ourselves with the latest trends.
For the next leg, we’re more focused on testimonials and content creation on youtube. We believe youtube marketing is one of the best platforms to deliver a long form of content and attract loyal customers for our brand. Apart from this, our idea is to develop a community for our customers to interact with each other and share stories. This will help us build strong relationships and a loyal customer base in the future.
On the tech end, we use AI-based tools to help us attract and retain clients. We use chatbots to interact with potential customers on social media sites or even through text messages. These chatbots can answer questions about the company's products and services, as well as provide information about upcoming events or promotions.
Social media is an important part of any digital marketing strategy. It’s where our customers are and you need to be there too. Instagram has been our go-to social media channel for gaining loyal customers and followers.
How are you doing today and what does the future look like?
Currently, I’m working on launching more wellness products for our brand. We are launching herbal Teas, Drops, Oils, Gels, and more.
We’re focusing on scaling the brand and acquiring more customers by delivering our goods to more than 12,000 Pin Codes.
Our plans include adding more SKUs and launching our brand in the UK and the US.
Through starting the business, have you learned anything particularly helpful or advantageous?
Make mistakes but don’t repeat them
This is a quote from the book, How to Win Friends and Influence People.
It stresses how it's important to make mistakes but not repeat them. This is important because if you make a mistake, you can learn from it and not do it again. Also, if you are making mistakes in a certain area of your life then there may be something that needs to be changed.
Perseverance is the key to success
It takes a lot of time and effort to accomplish any goal.
It is not always easy to stick with something, but it is worth it in the end.
Successful people have learned that they can't always depend on luck or other people for their accomplishments.
It's important to remember that there will be obstacles, but you can overcome them if you are willing to put in the work and stay dedicated.
The more time and effort you put into your goals, the better chance you have of achieving them.
What platform/tools do you use for your business?
- Zoho Books - For Accounting
- Zoho Social - For planning and posting social media posts
- Zoom, Google meet – For meetings, conferences
- Google workspace - For emails, planners, scheduling, and group work sharing
- Mail Chimp – For email marketing
- Airtel Telecom – For SMS integration
- Shiprocket/ Pickrr- For logistics
- Meta Business– For Facebook, Instagram marketing
- Google ads - For google and Youtube marketing
- Canva/ Corel Draw – For Graphic Designing
- Lumen5 - For YouTube videos
- Whatsapp– For generating leads and marketing
- Lara Tech – For E-commerce website
What have been the most influential books, podcasts, or other resources?
Reading is an art. It is a way for us to escape our daily lives and dive into the world of another person, a place, or an event. Reading helps us grow and learn about the world. Reading helps develop empathy and understanding of other people's perspectives and experiences. Reading can be a way to fall in love with words all over again.
I believe that reading can change your life if you let it. I believe in the power of reading because it has changed mine for the better.
My favorite books so far:
- Bhagvad Gita
- The Lean Startup
- Zero to One
- Shoe Dog
- Autobiograghy of a Yogi
- Think and grow rich
- Rich Dad Poor Dad
Advice for other entrepreneurs who want to get started or are just starting out?
The first step to achieving your goals is to be passionate about what you do. If you're not passionate, then why would anyone else care?
If you want something bad enough, then it’s worth sacrificing for. There will always be obstacles in the way of your success and happiness. You can’t expect to get everything without putting in the work and effort.
We all know that life is a journey and not a destination. But it's also true that the journey is meaningless without an end goal. The best way to achieve our goals is to build a legacy rather than just a business.
The word "legacy" means something left behind by an ancestor or predecessor and handed down to descendants or successors as a result of one's position, occupation, or achievement. A legacy can be anything from money, property, artwork, books, inventions, and even one's name.
A legacy is what we leave behind for society and the world after we die. It's not just about building wealth for our families but also about leaving something for everyone else in the world who will come after us - this includes future generations too!
Are you looking to hire for certain positions right now?
One can apply by sending your resume to care@mbdhwellness.com
Content Writer:
We are looking for an experienced content writer to join our team. You will be responsible for writing content that is both engaging and well-researched.
The successful candidate will have good writing skills, strong analytical skills, and a keen eye for detail.
PR Manager:
As a PR Manager for a health and wellness startup, you will be responsible for developing and executing public relations campaigns to promote the company’s products and services.
The PR Manager will work with marketing teams to develop the company’s message and voice, as well as oversee media relations, social media campaigns, event planning, blogging, and other marketing content.
The PR Manager will also work closely with the CEO to develop content that is compelling and resonates with consumers while staying on brand.
You should have experience in at least one of these areas: journalism or writing; communications; marketing; or public relations.
Where can we go to learn more?
You can connect with me via our
Or just hello at care@mbdhwelllness.com
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Download the report and join our email newsletter packed with business ideas and money-making opportunities, backed by real-life case studies.
Download the report and join our email newsletter packed with business ideas and money-making opportunities, backed by real-life case studies.
Download the report and join our email newsletter packed with business ideas and money-making opportunities, backed by real-life case studies.
Download the report and join our email newsletter packed with business ideas and money-making opportunities, backed by real-life case studies.
Download the report and join our email newsletter packed with business ideas and money-making opportunities, backed by real-life case studies.
Download the report and join our email newsletter packed with business ideas and money-making opportunities, backed by real-life case studies.
