40 Amazing TikTok Video Ideas For Businesses In 2024 [With Examples]

40 Amazing TikTok Video Ideas For Businesses In 2024 [With Examples]

Pat Walls

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Updated: May 16th, 2022

40 Amazing TikTok Video Ideas For Businesses In 2024 [With Examples]

TikTok for Business has been growing in popularity over the last few years, and there's no sign of this slowing down.

From introducing your brand to sharing behind the scenes footage, TikTok can be an extremely effective and lucrative way to market your business.

TikTok’s algorithm favors creators that post trending videos, so it's imperative to stay on top of these trends in order to get more views, engagement, and followers.

So if you already have a Business TikTok account or someone looking to expand their presence on TikTok, feel free to experiment with the following 40 best TikTok content ideas and trends to get started.

1. Introduce Yourself

If you're just getting started on TikTok, take some time to introduce yourself and your business. This is a great way to get people interested in what you're all about, and it might even help you attract some new followers. You can use this opportunity to share your mission and values, and give people a look at what makes your business special.

Kyle Murtagh, (30.7K Followers ) shared one of their premium listings on TikTok.

The video received over 263.7K views and 18K likes.

Hashtags to use #introduceyourself, #business, #smallbusiness

2. Highlight Your Team

Your employees are the heart and soul of your business, so why not highlight them on TikTok? In this way you can engage with your audience and show them the faces behind your brand. It's also a great way to build up some goodwill for your business.

Sokorajewels, (24.3K Followers ) shared one of their premium listings on TikTok.

The video received over 28.5K views and 2215 likes.

Hashtags to use #smallbusinesstiktok, #meetourteam, #behindthescenes

3. Get creative with your product videos

You want to be anything but boring when it comes to promoting your products on TikTok. Get creative and have some fun with your videos! Showcase your products in a unique and engaging way, and you'll be sure to grab the attention of potential customers.

Oliver Howells, (457.2K Followers ) shared one of their premium listings on TikTok.

The video received over 193.8K views and 16.9K likes.

Hashtags to use #productphotography, #videotransitions, #creativeideas

4. Collaborate with other businesses

TikTok is all about collaboration, so teaming up with another business can be a great way to reach a wider audience. Collaborate on creative videos that showcase both of your products, and you'll be sure to boost your reach on the platform.

K A S I E, (19.4K Followers ) shared one of their premium listings on TikTok.

The video received over 184.3K views and 17.5K likes.

Hashtags to use #collaboration, #brandcollaborations , #tiktokforbusiness

5. Get involved in trends

TikTok is all about following trends, so make sure you're getting involved! Use trending topics and hashtags to get your videos seen by more people, and ride the wave of popularity to boost your views. You can also create trends of your own to get people talking about your business.

Morganbranding, Marketing & TikTok Agency, (18.3K Followers ) shared one of their premium listings on TikTok.

The video received over 23.9K views and 811 likes.

Hashtags to use #tiktokideasforbusiness, #businesstrends, #smallbiztiktokideas

6. Listing Products Online

If you sell products online, TikTok is a great platform to use to promote your business. Use short videos to show off your products and include a link in the description so that people can easily find and purchase your items.

Monavhassan, (9358 Followers ) shared one of their premium listings on TikTok.

The video received over 27.4K views and 2722 likes.

Hashtags to use #productlisting, #businesstips, #businesstiktok

People love getting a peek behind the curtain, so why not give them a look at what goes on behind the scenes of your business? Shoot some videos that showcase your office, team, or manufacturing process and give people an inside look at what you do.

Gaby Marentes, (268.7K Followers ) shared one of their premium listings on TikTok.

The video received over 5.5M views and 834.7K likes.

Hashtags to use #behindthescenes, #business, #tiktokideasforbusiness

8. Offer Discounts

Everyone loves a good deal, so offer your TikTok followers discounts on your products! This is the best way to entice people to make a purchase, and you might even get some new customers out of it. Just be sure to include a discount code in your video so people can easily take advantage of the offer.

ItsTime4Candy, (100.9K Followers ) shared one of their premium listings on TikTok.

The video received over 10.5K views and 350 likes.

Hashtags to use #discount, #specialoffer, #offer

9. Teach people how to use your products

If you've got a product that people might not be familiar with, why not teach them how to use it? Shoot a video tutorial that shows people how to get the most out of your product, and you'll be sure to increase interest in what you're selling.

Aśani Brand, (524.4K Followers ) shared one of their premium listings on TikTok.

The video received over 390.8K views and 23.9K likes.

Hashtags to use #smallbusiness, #howtouse, #tiktokforbusines

There's no better way to promote your products than by sharing positive customer testimonials. Showcase some of the great things people are saying about your business, and you'll be sure to win over some new fans.

Finished Basement NJ, (256.9K Followers ) shared one of their premium listings on TikTok.

The video received over 22.8K views and 337 likes.

Hashtags to use #happycustomer, #customerreviews, #customersatisfaction

11. Collaborate with influencers

If you really want to reach a wider audience on TikTok, teaming up with an influencer can be a great way to do it. Collaborate on a creative video that features both of your products, and you'll be sure to get plenty of views.

Isobel, (625.4K Followers ) shared one of their premium listings on TikTok.

The video received over 174.8K views and 27.1K likes.

Hashtags to use #collaboration, #brandcollaborations , #tiktokforbusiness

12. Hold a Q&A session

Want to engage with your followers in a fun and informative way? Why not hold a Q&A session! You can answer questions about your products, your business, or anything else people might be curious about. With this you can connect with your audience and build up some goodwill for your brand.

Ben Francis, (98.9K Followers ) shared one of their premium listings on TikTok.

The video received over 880.4K views and 77.7K likes.

Hashtags to use #question, #quiz, #questionoftheday

If you're an expert in your field, share your knowledge with the world! Shoot a video sharing some tips and advice related to your industry, and you'll be sure to reach some new people.

Nominalx.com, (142.9K Followers ) shared one of their premium listings on TikTok.

The video received over 4160 views and 212 likes.

Hashtags to use #tipsandtricks, #businessadvice, #businesstips

14. Get personal

People love seeing the personal side of businesses, so don't be afraid to show yours! Share some videos that showcase the people behind your business, and give your audience a look at what goes on behind the scenes.

ANDREA PASCUAL, (4930 Followers ) shared one of their premium listings on TikTok.

The video received over 622.2K views and 128.2K likes.

Hashtags to use #behindthescenes, #businessadvice, #businesstips

15. Have some fun

Remember, TikTok is all about having fun! So don't be afraid to get creative and have some fun with your videos. Try thinking outside the box and you're sure to come up with some great ideas. People love to hear from companies that they can relate too.

SecureInsuranceGroup, (16.8K Followers ) shared one of their premium listings on TikTok.

The video received over 1.4M views and 60.2K likes.

Hashtags to use #havesomefun, #workfun, #coworkerfun

16. About Your Business Name

Your business name is important, so make sure you share it with your followers on TikTok. People will be more likely to remember your brand if they can easily associate it with a name.

Aaron Rudman, (409.7K Followers ) shared one of their premium listings on TikTok.

The video received over 13K views and 767 likes.

Hashtags to use #businessname, #businesstips, #business

17. Tell a story

People love a good story, so why not tell one? Share a video that tells the story of your business, and you're sure to engage your audience. This is a great way to connect with people on a personal level and build up some goodwill for your brand.

Torigerbig, (468.4K Followers ) shared one of their premium listings on TikTok.

The video received over 783.4K views and 48K likes.

Hashtags to use #tellastory, #businessstory, #tiktokforbusiness

18. Do a giveaway

Who doesn't love free things? Offer up some of your products as prizes, and you're sure to get people interested in your brand. Giveaways are a great way to generate some buzz and build up some excitement for your business. It can be a lot of fun, too!

Safety Keychains, (679.7K Followers ) shared one of their premium listings on TikTok.

The video received over 6.4M views and 1.2M likes.

Hashtags to use #giveaway, #customerservic,e #tiktokforbusiness

19. Make a tutorial

TikTok is a great platform for sharing tutorials and how-to videos. If you've got a skill or knowledge to share, make a video that shows people how it's done. People come first, and you should never forget that!

Tayla, ( 913 Followers ) shared one of their premium listings on TikTok.

The video received over 10.3K views and 717 likes.

Hashtags to use #tutorial, #businesstutorial, #businessadvice

People love seeing the culture of businesses, so don't be afraid to share yours! This is a great way to connect with your audience and give them a look at what makes your business special.

Middleton Meyers, ( 174.6K Followers ) shared one of their premium listings on TikTok.

The video received over 549.6K views and 49.9K likes.

Hashtags to use #companyculture, #workculture, #workplaceculture

We all love a good life hack, so why not share one with your TikTok followers? If you have a helpful tip or trick that can make people's lives easier, share it on TikTok and watch your engagement levels soar.

Slice Of Sengupta, ( 4038 Followers ) shared one of their premium listings on TikTok.

The video received over 270.4K views and 34.1K likes.

Hashtags to use #lifehack, #usefultips, #tipsandtricks

The public wants to know what your brand is all about, so share your mission! This is a great way to connect with your audience and let them know what you're all about or what causes you want to serve. This will help you connect with customers and give them a taste of what makes the company special.

Katrina Dixon, ( 436K Followers ) shared one of their premium listings on TikTok.

The video received over 11.3K views and 539 likes.

Hashtags to use #mission, #business, #businesstips

23. Highlight your achievements

If you've got something worth bragging about, don't be afraid to do it! Share your business' accomplishments with your TikTok followers, and you're sure to get some attention. This is an excellent way to show people what your business is capable of, and it might even help you attract some new customers.

Polymer clay jewellery UK, ( 32.1K Followers ) shared one of their premium listings on TikTok.

The video received over 777.3K views and 128.4K likes.

Hashtags to use #achievements, #goals, #inspiration

24. Workspace Tour

People love getting a glimpse into businesses, so give them a tour of your workspace! This will not only increase their understanding but also give them a look at what goes on behind the scenes.

Sofia Manzano, ( 26.6K Followers ) shared one of their premium listings on TikTok.

The video received over 75.6K views and 4797 likes.

Hashtags to use #workspace, #workspacetour, #tiktokforbusiness

25. Start to Finish Timelapse

We all love a good timelapse and this is the perfect way to show off anything you want! you can make a day in your life, how you create products or even decorate someone's front desk come alive with these videos!

Refresh, (188.4K Followers ) shared one of their premium listings on TikTok.

The video received over 790.9K views and 95.5K likes.

Hashtags to use #timelapse, #timelapsevideo, #timelapsetiktok

26. Your Inspiration

Humor and honesty are the key to connecting with your audience.Share your story with those who inspire you so they can see what drives the business decisions that shape their lives! People want to know what inspires you, so explain it in an honest way!

Millionaireschool, (227.4K Followers ) shared one of their premium listings on TikTok.

The video received over 4.2M views and 380 likes.

Hashtags to use #motivation, #inspiration, #lifemotivation

27. Showcase your products

If you've got some great products, make sure to show them off on TikTok! This is a great way to engage with your audience and give them a look at what you have to offer. There are endless possibilities when it comes to showcasing your products in a creative and engaging way.

Miss Essentielle, (524K Followers ) shared one of their premium listings on TikTok.

The video received over 18.2K views and 2511 likes.

Hashtags to use #productvideo, #business, #businessadvice

28. Show Off the Details

People love learning about the small details that make businesses special, so share them with your TikTok followers! In this way you can connect with your audience and give them a look at what makes your business unique.

Julie Baochi, (504.4K Followers ) shared one of their premium listings on TikTok.

The video received over 133.9K views and 12.4K likes.

Hashtags to use #smallbusinesscheck, #details, #bestdetail

If you're an expert in your field, share your knowledge with your TikTok followers! Use TikTok to educate your followers on your area of expertise, and you're sure to engage and attract new customers.

Lara McCulloch, (71.9K Followers ) shared one of their premium listings on TikTok.

The video received over 2475 views and 167 likes.

Hashtags to use #expert, #entrepreneur, #businesstips

30. Announce a Sale or Promotion

If you've got a sale or promotion coming up, make sure to let your TikTok followers know! This is a great way to engage with your audience and give them some incentive to check out your business. It's also a great way to generate some interest in your brand.

iliza, (739.8K Followers ) shared one of their premium listings on TikTok.

The video received over 104K views and 9717 likes.

Hashtags to use #businesspromotion, #sales #promotion

31. Stock Updates

If you're constantly getting new stock, make sure to let your TikTok followers know! This is a great way to ensure that your customers always know what's new and available from your business. You can also provide them some incentive to check out your business.

mficashandcarry, (754 Followers ) shared one of their premium listings on TikTok.

The video received over 21.7K views and 335 likes.

Hashtags to use #stocksupdate, #updatestock, #newstocks

32. Customer Service

Make sure to show off your amazing customer service on TikTok! If you receive positive feedback from a customer, share it on TikTok! This will show potential customers that you're attentive to your customer's needs and that you're committed to providing excellent service..

Alex Biron, (651.9K Followers ) shared one of their premium listings on TikTok.

The video received over 3.5M views and 826.4K likes.

Hashtags to use #customerservice, #customerservicematters, #businessstrategy

33. Most Requested Service

If you've got a service that's in high demand, make sure to let your TikTok followers know! Use TikTok to show potential customers what that service is and how it can benefit them.

BOBBY Hair Studio, (1.3M Followers ) shared one of their premium listings on TikTok.

The video received over 45.4K views and 2134 likes.

Hashtags to use #service, #demand, #customerservice

34. The Idea Behind Your Business

People love hearing the story behind businesses, so share yours with your TikTok followers! Use TikTok to tell your followers about your business journey and what inspired you to start your company.

Jaques skin, (3532 Followers ) shared one of their premium listings on TikTok.

The video received over 63.9K views and 4228 likes.

Hashtags to use #Idea, #inspiration, #motivation

35. The Best Sellers

If you have products that are selling like hotcakes, let your TikTok followers know! This will help you to promote your best-selling items and generate interest in your business.

Vending University, (78.4K Followers ) shared one of their premium listings on TikTok.

The video received over 26.5K views and 1097 likes.

Hashtags to use #bestseller, #smallbusinesschecks, #businessstrategy

36. Organizing Inventory

If you have a lot of products, it can be tough to keep track of everything. Use TikTok to give your followers a behind-the-scenes look at how you organize your inventory. This is a great way to show off your organizational skills and attract potential customers.

Elyse Breanne Design, (383.2K Followers ) shared one of their premium listings on TikTok.

The video received over 124.8K views and 12.3K likes.

Hashtags to use #organization, #inventory, #organize

37. Mistakes You’ve Made and How You Fixed Them

We all make mistakes, so don't be afraid to share yours with your TikTok followers! This can serve as an engaging way for you to interact directly with consumers while giving out some useful advice that may help their lives in return; plus it builds up goodwill towards the brand overall which is always a great marketing strategy.

Ryan Pineda, (1M Followers ) shared one of their premium listings on TikTok.

The video received over 12.1K views and 1036 likes.

Hashtags to use #mistakesimade, #businessmistakes, #lessonlearned

38. Favorite Online Tools

Give tips and tricks on your favorite online tools to help run your business! You can make it easier for your customers to connect with you by providing them helpful tips on the tools you use every day. It's a great way of building up connections and showing that you care about their needs!

Dathen Fairley, (152.2K Followers ) shared one of their premium listings on TikTok.

The video received over 4.8M views and 372K likes.

Hashtags to use #onlinetools, #tools, #businessstrategy

39. Ask for follow

There's no shame in asking for the following, so make sure to do it! You can offer a discount or free shipping to those who follow you. This is a great way to grow your following and get your brand in front of more people.

Luke Robins, (89.1K Followers ) shared one of their premium listings on TikTok.

The video received over 4M views and 438.5K likes.

Hashtags to use #follow, #followback, #followme

40. Say Thank You

Lastly, don't forget to say thank you for all of the support that you've gotten from people in your life. Whether it be customers or friends - every person who helps make up a small business has helped us grow our company and should be recognized!

Sad Hub, (281.9K Followers ) shared one of their premium listings on TikTok.

The video received over 1.9M views and 296.8K likes.

Hashtags to use #thankyou, #thanksforyoursupport, #thankyousomuch

Final Thought:

TikTok is a great way to connect with your audience and promote your business. It will help in your business growth if you use it in the right way. There are a number of ways you can use TikTok for your business. You can use it to promote your products, services, or brand. You can also use it to engage with your audience and give them some valuable information.

Here we have added a lot of great video ideas to choose from. With these ideas, we’re confident that you will be able to produce videos that are not only creative but also engaging, and that will promote your business in the best way possible. So make sure to find the ones that work best for you and your business.

I hope this article was helpful. For more information be sure to check out StarterStory.com.

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