50 Companies That Use Xero [2024]
QuickBooks alternative. Use Xero accounting software to manage invoicing, bank reconciliation, bookkeeping & more.
We put together a list of the biggest companies that use Xero, along with some Xero testimonials and Xero case studies.
Here's the list:
1. Presidio Natural Pet Co
Presidio Natural Pet Co is a cat treats brand started by Spyq Sklar in 2015. Presidio Natural Pet Co uses Xero for their business.
Cat Sushi went from repackaging tuna flakes to creating a unique pet treat brand by leveraging their connections to the pet industry and focusing on a beautiful design that set them apart from their competition.
2. Bay Sports
Bay Sports is a kayak store started by Hamish in 2012. Bay Sports uses Xero for their business.
Bay Sports, an online water sports business, started with just kayaks and now offers a wide range of products, able to offer competitive prices due to being primarily online, with over 70% of customers shopping on mobile devices, emphasizing the importance of a strong online presence.
3. Social Reach
Social Reach is a social media marketing service started by Stephen Wright in 2018. Social Reach uses Xero for their business.
Micro Bikes UK is a successful e-commerce store specializing in kids quad bikes and dirt bikes with petrol engines, currently on track to hit six-figures in revenue with strong branding and a solid after-sales service.
4. w.o.d.welder
w.o.d.welder is a skin care product line started by Keegan Pafford in 2013. w.o.d.welder uses Xero for their business.
Co-founder Keegan Pafford shares the story behind w.o.d.welder, a 4-year-old athletic essential company that specializes in natural skin care for athletes and active lifestyles; the business was built on Instagram and generated $86,000 in sales during its first year, with growth continuing through engaged interactions with customers and expansion of product lines.
5. De Novo Nutrition
De Novo Nutrition is a supplements company started by Ben Esgro in 2013. De Novo Nutrition uses Xero for their business.
De Novo Nutrition is a multinational dietary supplement company specializing in cognitive enhancers, best known for one of the first standalone nootropic blends, achieving significant growth after being mentioned on the Tim Ferriss podcast; the company prioritizes providing value to its target audience through content marketing, with a focused approach on customer service, transparency, and doing the right thing.
6. HUSKYBEARD
HUSKYBEARD is a dropshipping men's grooming products started by Ray Moyers in 2016. HUSKYBEARD uses Xero for their business.
A 22-year-old Korean American entrepreneur shares the story of how he pivoted from a beard growth cosmetic business to a beard care brand, built a strong community with a 30% customer retention rate, and scaled to a six-figure revenue with primarily Facebook ads.
7. Encircled
Encircled is a women's clothing line started by Kristi Soomer in 2012. Encircled uses Xero for their business.
Encircled is a sustainable fashion brand that has achieved over 300% growth in the past two years through a direct-to-consumer eCommerce model and a focus on versatile, responsibly-made, and timeless designs, with a marketing strategy that emphasizes content and email.
8. OceanZen
OceanZen is a women's clothing line started by Steph Gabriel in 2014. OceanZen uses Xero for their business.
OceanZen is a successful sustainable swimwear brand that has manufactured and sold thousands of bikinis worldwide, after being launched by Steph with only $5000 in her final year at university.
9. Engravers Guild
Engravers Guild is a personalized gift business started by Elliot Bishton in 2017. Engravers Guild uses Xero for their business.
Engravers Guild, an online personalised gift retailer, has expanded its collection from seven cufflink pairs to over 200 lines and now turns over more than $30,000 per month, a significant increase from its $3,000 turnover 18 months ago.
10. Tortuga
Tortuga is a backpack line started by Fred Perrotta in 2010. Tortuga uses Xero for their business.
How Tortuga bootstrapped their way to seven figures in revenue, by solving a problem for travelers with their carry-on sized travel backpacks, after overcoming challenges in design, manufacturing, and advertising.
11. Love Is Project
Love Is Project is a jewelry product started by Chrissie Lam in 2017. Love Is Project uses Xero for their business.
Love Is Project generated over $1.2 million in revenue by utilizing a "Pay It Forward" business model, creating 1,200+ jobs for female artisans around the world, and utilizing storytelling to attract and retain customers.
12. CoziGo
CoziGo is a children's clothing business started by Emma Lovell in 2015. CoziGo uses Xero for their business.
Case Study: CoziGo, a pop-up sleep & sun cover for strollers and car seats that helps babies sleep on the go, generated a gross profit margin of 57% and net profit margin of 25%, with a 420% increase in sales in 2017 and a recent UK distribution partnership, with a focus on expanding to the US market next.
13. Dock and Bay
Dock and Bay is a towels business started by Andy Jefferies in 2015. Dock and Bay uses Xero for their business.
Dock & Bay co-founders started their lifestyle brand by reinventing the towel to be sand-free, quick dry and super absorbent while staying compact, generating a turnover of $5.4 million within a few years through Amazon and social media marketing.
14. Sene
Sene is a women's clothing line started by Ray Li in 2017. Sene uses Xero for their business.
Sene founder Ray Li used data science to replace the tailor, developing custom-fit clothing's luxury experience with a digital platform for men and women, generating $800,000 annual recurring revenue through Shopify and adjusting marketing tactics to opt for influencer campaigns focusing on visual photo and video content.
15. Taylor & Hart
Taylor & Hart is a jewelry making business started by Nikolay Piriankov in 2013. Taylor & Hart uses Xero for their business.
Taylor & Hart CEO Nikolay Piriankov tells the story of the company's journey from a diamond trading business to an award-winning, disruptive e-tailer of custom-designed, ethical engagement rings and fine jewelry, offering a bespoke design service through specifically developed technology online and instore, and growing to £4-6M in annual revenue.
16. Temples and Markets
Temples and Markets is a fashion business started by Judith Treanor in 2015. Temples and Markets uses Xero for their business.
Temples and Markets founder Judith Treanor sources handmade, unique and sustainable artisan products from Southeast Asia for her online store, curating accessories, bags, jewelry and home decor to appeal to conscious consumers aged 30-55 who love to travel, with a 24% returning customer rate and an online conversion rate of .33%.
17. Urban Hiker SF
Urban Hiker SF is a tour company started by Alexandra Kenin in 2012. Urban Hiker SF uses Xero for their business.
Alexandra Kenin started Urban Hiker SF in 2012, offering urban hiking tours around San Francisco and making $40,000 to $45,000 every year, with corporate tours being the biggest money maker, and has also written a book, Urban Trails San Francisco, which has sold over 8,000 copies since its launch in 2016.
18. Agent Engagement
Agent Engagement is a dating coaching business started by Rowena Cumner in 2015. Agent Engagement uses Xero for their business.
Agent Engagement is a free engagement ring advisory service that has helped 60+ gentlemen (and a few couples) create the perfect ring, making the industry less confusing by putting clients in touch with the very best jewelers according to their specific requirements, style, ethics, and budget.
19. Pristine Sprays
Pristine Sprays is a personal care products started by Pristine Sprays in 2014. Pristine Sprays uses Xero for their business.
20. The Cut Buddy
The Cut Buddy is a men's grooming company started by Joshua Esnard in 2015. The Cut Buddy uses Xero for their business.
21. Brazyn Life
Brazyn Life is a foam roller business started by Nate Lawrie in 2015. Brazyn Life uses Xero for their business.
22. Woodies
Woodies is a sunglasses business started by Cory Stout in 2012. Woodies uses Xero for their business.
Woodies, a wood sunglasses brand founded by Cory Stout, reached over $3.5M in revenue in 2018, despite starting with only $15K from a failed business and has succeeded through Amazon sales, spending $50K monthly on PPC and keeping ACOS at 30%.
23. RightMessage
RightMessage is a website builder started by Shai Schechter in 2018. RightMessage uses Xero for their business.
RightMessage, a segmentation and personalization tool, grew its SaaS business to $30k MRR in one year, with over 1,000 websites installed, by building in public, iterating based on audience needs, focusing on high-touch demos, and partnering with complementary products.
24. Snappa
Snappa is a graphic design business started by Christopher Gimmer in 2015. Snappa uses Xero for their business.
Learn how two friends bootstrapped a SaaS business to $55k monthly recurring revenue (MRR) by creating a simple graphic design tool for non-designers and focusing on content marketing for customer acquisition.
25. Scribly
Scribly is a content writing company started by Dani Mancini in 2018. Scribly uses Xero for their business.
Scribly.io, a subscription-based copywriting service providing high quality content that helps businesses scale at roughly 50% of the cost of hiring in-house, created by Dani, a first-time entrepreneur who started with just a few hundred dollars worth of projects and with the help of three other writers; as of last month, Scribly.io topped $14K monthly revenue.
26. The Adventurous Mailbox
The Adventurous Mailbox is a children's book writer started by Andrew Bliss in 2016. The Adventurous Mailbox uses Xero for their business.
The Adventurous Mailbox, founded by Andrew Bliss, sells adventure-based educational packages to schools, homeschoolers, and gift-buyers for kids aged 8-12, with initial launch costs coming in at $50k for its eight-book series, and despite its original launch failing, forecasts $20k/mo in revenue by end 2019 from its relaunch with a narrower target market.
27. Mugpods
Mugpods is a coffee capsule business started by Jack Bramhall in 2015. Mugpods uses Xero for their business.
UK-based co-founder of Mugpods, Jack Bramhall, details how he launched his Nespresso-compatible coffee and hot chocolate pods with only $6,500 of capital, and now averages around $21,000 per month in revenue, with millions of pods sold, by identifying demand through Google trends and optimising his digital marketing and SEO.
28. Big Flare
Big Flare is a PPC consulting agency started by Daryl Mander in 2014. Big Flare uses Xero for their business.
Big Flare is a location-independent PPC advertising agency that spends over $3M per year on Google Ads for their small to mid-sized e-commerce clients, with a team of five spread across five different countries and timezones, and plans to grow to a $10M+ company within 10 years.
29. Humor That Works
Humor That Works is a corporate trainer started by Andrew Tarvin in 2009. Humor That Works uses Xero for their business.
Humor That Works is a training company that focuses on human effectiveness, and has worked with thousands of people at over 250 organizations, including Microsoft, the FBI, and the International Association of Canine Professionals, and has grown 24% YoY.
30. Resource Guru
Resource Guru is a calendar sync tool started by Andrew Rogoff in 2011. Resource Guru uses Xero for their business.
Resource Guru is an online team calendar software, used by around 20,000 people in 88 countries around the world to help them manage their team's time, and has a current ARR of $2.1m.
31. Height Of Fashion
Height Of Fashion is a clothing boutique started by Natalie Matthews in 2017. Height Of Fashion uses Xero for their business.
Height-Of-Fashion, an online clothing store for women 5'10" and over, saw double profit, products, and customers YoY, with a notable 43% retention rate, as the founder shares how Instagram, PR, and sports influencers are preferable to acquisition channels like Facebook for a niche market.
32. Tentsile
Tentsile is a tents product started by Alex Shirley-Smith in 2012. Tentsile uses Xero for their business.
Tentsile Tree Tents, the world's first range of portable treehouses which started in 2013, has grown organically and steadily selling 17,000 units yearly, with monthly revenue of about $50k and a profitability of around 20% – all without taking any capital investment.
33. Stib
Stib is an art business started by Emily Sayer in 2018. Stib uses Xero for their business.
34. Bryden Apparel
Bryden Apparel is a fashion supply business started by Donovan Mathews in 2014. Bryden Apparel uses Xero for their business.
Bryden is a clothing manufacturing agency that offers an end-to-end service to fashion brands all over the world, serving customers in over 20 countries and bringing in an average monthly revenue of $74,000 within just a few years of launching.
35. Bio-One
Bio-One is a crime scene cleanup business started by Nick-Anthony Zamucen in 2008. Bio-One uses Xero for their business.
Bio-One Inc. founder Nick-Anthony Zamucen created the world's first multi-million dollar crime and trauma scene cleaning franchise, with over 90 franchises nationwide and over 350 units sold, while sticking to his motto of "Help First, Business Second."
36. Bodify
Bodify is a Coolsculpting provider started by Jessica Stellwagen in 2015. Bodify uses Xero for their business.
Sisters launch successful fat-freezing empire, Bodify, raising $400k from investors and family, achieving $440k in profit four years later through effective marketing, authentic branding, and providing standout customer experiences.
37. Leaf Grow
Leaf Grow is a social media analytics business started by Gilbert Corrales in 2018. Leaf Grow uses Xero for their business.
Leaf Grow is a Facebook Ads automation and insights platform that has been growing double digits month on month since it started, delivering material performance gains to businesses all around the world, with a mission to drive long-term value and create market opportunities for brands on a global scale.
38. Under30Experiences
Under30Experiences is a tour company started by Matt Wilson in 2012. Under30Experiences uses Xero for their business.
Under30Experiences is a travel company for people aged 21-35 that runs small group trips around the world, with over 800 five-star reviews on Facebook, Google, and Yelp combined, and nearly hitting $5M in revenue before the COVID-19 pandemic.
39. Proposify
Proposify is a proposal software app started by Kyle Racki in 2012. Proposify uses Xero for their business.
Proposify, an online business proposal SaaS company, currently serving over 8,000 customers and doing over $7M in annual recurring revenue, was founded by CEO Kyle Racki who turned his old proposal app idea into a successful business by focusing on user pain points, building a great product, and prioritizing customer service.
40. Needls
Needls is a social media automation business started by Justin Hartzman in 2014. Needls uses Xero for their business.
Needls Media is the first-ever robo ad agency, using AI and data science to automate social media advertising and generating $1.7 million in revenue in their first year.
41. I Love Ugly
I Love Ugly is a men's clothing line started by Valentin Ozich in 2008. I Love Ugly uses Xero for their business.
This case study showcases how Valentin Ozich built an online menswear brand, I Love Ugly, from scratch with a clear vision of creating premium streetwear catered to men that's affordable and sold primarily online, with some products selling upwards of 50,000 units/pieces globally and still remain some of the strongest sellers today.
42. SanityCheck
SanityCheck is a SEO tool started by Nick Swan in 2017. SanityCheck uses Xero for their business.
How founder Nick Swan started and grew SanityCheck.io, a SaaS tool helping businesses rank higher on Google, while also navigating his daughter's leukemia diagnosis and treatment.
43. PushPress
PushPress is a gym management software started by Dan Uyemura in 2017. PushPress uses Xero for their business.
PushPress, a modern boutique gym management system, shares their journey of bootstrapping their business to over $100,000 MRR, and the lessons learned about focusing on marketing to attract and retain customers and putting processes in place to learn from failure.
44. Tielka
Tielka is a tea business started by Rebecca Domorev in 2009. Tielka uses Xero for their business.
45. Marketplace SuperHeroes
Marketplace SuperHeroes is a skills training business started by Stephen Somers in . Marketplace SuperHeroes uses Xero for their business.
Marketplace SuperHeroes co-founder Stephen Somers shares how he started an online education company that helps people sell their products on Amazon globally from scratch, built an 8-figure coaching and services business, and created a consolidated freight company.
46. Velstar
Velstar is a shopify ecommerce agency started by Dan Sheard in 2016. Velstar uses Xero for their business.
Velstar, a UK-based Shopify Plus partner agency, has seen impressive year-on-year revenue growth of at least 100% every year, due to their focus on building engaging and conversion-focused eCommerce websites, and highly effective growth marketing for direct-to-consumer brands on Shopify, with big ambitions for 2020 including launching a local Shopify Plus meetup, an eCommerce podcast, investing in content marketing and hiring their first business development personnel.
47. ManyPixels
ManyPixels is a graphic designer started by Quentin Gilon in 2018. ManyPixels uses Xero for their business.
48. Tao Digital Marketing
Tao Digital Marketing is a marketing agency started by Matt Tomkin in 2017. Tao Digital Marketing uses Xero for their business.
Tao Digital Marketing, a search engine marketing specialist agency based in the UK, grew from a side gig to a £12-15k per month business with a team of four, helping B2B clients with their organic search service or SEO and becoming a Google partner.
49. Scribe Media
Scribe Media is a publishing business started by Tucker Max in 2014. Scribe Media uses Xero for their business.
4x New York Times Bestselling Author Tucker Max co-founded Scribe Media in 2014, a book writing, publishing, and marketing service that has worked with over 1,500 authors and generates over $1.3 million a month, with a range of services priced between $10k-$100k+.
50. Mahiya
Mahiya is a fashion accessories brand started by Alex and Ryan Hutchinson in . Mahiya uses Xero for their business.
Australian-based fashion accessories label Mahiya sees an average of $75,000 in sales each month through its website, showroom, and boutique wholesaler customers, after husband-and-wife team Ryan and Alex Hutchinson invested AUD20,000 ($13,462) and started working from their bedroom in 2013.
Download the report and join our email newsletter packed with business ideas and money-making opportunities, backed by real-life case studies.
Download the report and join our email newsletter packed with business ideas and money-making opportunities, backed by real-life case studies.
Download the report and join our email newsletter packed with business ideas and money-making opportunities, backed by real-life case studies.
Download the report and join our email newsletter packed with business ideas and money-making opportunities, backed by real-life case studies.
Download the report and join our email newsletter packed with business ideas and money-making opportunities, backed by real-life case studies.
Download the report and join our email newsletter packed with business ideas and money-making opportunities, backed by real-life case studies.
Download the report and join our email newsletter packed with business ideas and money-making opportunities, backed by real-life case studies.
Download the report and join our email newsletter packed with business ideas and money-making opportunities, backed by real-life case studies.