4 Day Week

How a Solopreneur Built a 6-Figure Job Board in 30 Hours

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About
Business

Phil McParlane

Founder, 4 Day Week

$83.3K

revenue/mo

Founders

4 Day Week

4dayweek.io

from Edinburgh, UK

started January 2020

$83,333

revenue/mo

Founders

Discover what tools recommends to grow your business!

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Monthly Revenue

$83.3K

Built in

2 days

Founders

Profitable

Yes

Days To Build

Year Started

2020

Customer

B2B & B2C

Founders

Profitable

Yes

Days To Build

Year Started

2020

Customer

B2B & B2C

Who is Phil McParlane?

Phil McParlane, the founder of 4 Day Week, hails from Scotland and has a background as a software developer and data scientist. Before starting his entrepreneurial journey with 4 Day Week, he worked at major tech companies like Microsoft and Yahoo, and holds a PhD, during which he enjoyed the freedom of niche research work.

What problem does 4 Day Week solve?

4 Day Week helps people find jobs with a four-day work week, tackling the stress and burnout of traditional five-day schedules by offering a better work-life balance.

How did Phil come up with the idea for 4 Day Week?

Phil McParlane came up with the idea for 4 Day Week from his personal desire for better work-life balance. After feeling the constraints of a traditional five-day workweek, Phil was curious about alternatives and found the idea of a four-day week intriguing. His research revealed increased productivity and other benefits from shorter workweeks, yet only a few companies offered such options, which were hard to find.

To validate his idea, Phil created a simple landing page and shared it on a tech-focused platform, receiving an unexpectedly high number of sign-ups within a short period. This initial interest confirmed his hypothesis about demand for shorter workweeks.

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Encouraged by this validation, he refined his approach, ensuring the platform effectively connected job seekers with employers offering four-day work schedules. His journey highlights the importance of aligning business ideas with personal values and validating the concept early on through real-world feedback.

How did Phil build the initial version of 4 Day Week?

Phil McParlane built 4 Day Week, a job board specializing in four-day workweek positions, by leveraging his background as a software developer and data scientist to create and iterate his product efficiently. Initially, he created a simple landing page using Webflow and shared it on Hacker News to gauge interest. After receiving 400 signups in the first two days, Phil quickly realized the potential demand and proceeded to develop a more robust version of the site using React for the frontend and Go for the backend, although he later transitioned to Node.js for better compatibility with server-side rendering. The development was swift, with a basic version of the site operational within a week. Phil focused on creating a lean and efficient codebase, often hacking together features from previous projects, and he prioritized building SEO and content marketing strategies through blog posts to drive organic traffic. Despite the excitement of developing a solution that resonated with many, challenges included transitioning to server-side rendering for SEO purposes, which required significant technical adjustments and learning.

What were the initial startup costs for 4 Day Week?

Development: No specific costs mentioned in the sources.
Initial Marketing: No specific costs mentioned in the sources.
Operational Support: No specific costs mentioned in the sources.

How did Phil launch 4 Day Week and get initial traction?

Hacker News Launch

Phil McParlane, the founder of 4 Day Week, initially launched the business by building a simple landing page and posting it on Hacker News. This strategy was a quick way to gauge interest and see if there was a market for his job board concept that focused on four-day workweek jobs. The post on Hacker News was well-received, leading to 300 sign-ups within the first 48 hours.

Why it worked: Hacker News is a hub for tech enthusiasts and early adopters who are often open to new ideas, making it an ideal platform to test interest and gain feedback quickly. The quick sign-ups validated Phil's idea and allowed him to proceed with confidence.

In the early days, Twitter was a significant traffic source for 4 Day Week. Although Phil only had around 300 followers when he started, he utilized Twitter to reach a broader audience interested in the benefits of a shorter workweek. He engaged with the community by sharing thought leadership content and updates related to the four-day workweek.

Why it worked: Twitter's platform allowed Phil to connect with like-minded individuals and organizations passionate about work-life balance. The topic of a four-day workweek resonated emotionally, making it highly shareable and engaging.

Perseverance and Patience

Even with initial attention, Phil did not earn significant income immediately. It took six months to start seeing small amounts of revenue and about 18 months to build up enough security to fully dedicate himself to the business. This gradual development highlights the importance of persistence in nurturing a startup.

Why it worked: Phil’s commitment to the cause and belief in his mission kept him focused during periods of slow monetary growth. This perseverance eventually led to consistent revenue and the ability to support himself fully through the business.

Metrics:

300 sign-ups from the initial Hacker News post within 48 hours.
Small revenue started to come in after six months.
Full commitment to the business was achieved approximately 18 months after inception.

What was the growth strategy for 4 Day Week and how did they scale?

Phil McParlane, the founder of 4 Day Week, has leveraged LinkedIn effectively to grow his business. As Twitter became less effective for driving traffic, Phil shifted his focus to LinkedIn because its audience showed a keen interest in the concept of a four-day workweek. He regularly posts engaging content, which often goes viral, drawing significant traffic and attention to his job board.

Why it worked: LinkedIn's professional networking environment is ideal for promoting job-related services. By tapping into the platform's large business-oriented audience, Phil reached professionals interested in work-life balance. His content resonated well because it aligned with LinkedIn users' interests in modern work trends, thereby increasing engagement and leading to higher visibility for his business.

Blog and SEO

To increase organic traffic to 4 Day Week, Phil invested in SEO and content marketing. He consistently publishes blog articles about the benefits and logistics of a four-day workweek, increasing the site's search engine visibility. Despite initially handling blog writing internally, he later employed a professional agency to produce high-quality SEO content, ensuring reach and engagement remained high.

Why it worked: The strategy capitalizes on content that resonates with both job seekers and businesses looking to understand more about flexible working models. By providing valuable information, the blog attracts visitors who are interested in the concept, thereby increasing traffic. This increased visibility on search engines helps bring in consistent organic traffic, which is crucial for long-term growth.

Hacker News

At the start, 4 Day Week gained significant traction by posting on Hacker News, where Phil introduced the concept with a simple landing page. This approach quickly generated 400 sign-ups within just a few days, validating interest in the idea and setting a strong foundation for subsequent development.

Why it worked: Hacker News is a popular platform among tech-savvy professionals and entrepreneurs who appreciate innovative solutions to work challenges. By sharing his project in this community, Phil accurately targeted an audience receptive to new work models, leading to rapid initial interest and sign-ups.

These acquisition channels played crucial roles in enhancing the visibility and credibility of 4 Day Week, contributing to its growth and success in promoting flexible work arrangements.

What's the pricing strategy for 4 Day Week?

4 Day Week offers job listings for companies with a four-day workweek, primarily monetizing by charging companies for featured job ads, priced at £299 per month.

What were the biggest lessons learned from building 4 Day Week?

Validate Before Building: Phil quickly tested his idea by launching a simple landing page on HackerNews before building out the full product, demonstrating the importance of validating demand early on.
Persistence Pays Off: It took Phil six months to earn his first income from the business, which highlights the need for patience and persistence in entrepreneurship.
Leverage Simple Solutions and Tools: By initially using a Webflow page and later WordPress, Phil showed that starting with simple, readily available tools can be effective and efficient.
Efficient Time Management: Phil utilized AI and automation to streamline repetitive tasks, allowing him to manage multiple projects without overextending himself, showcasing the advantages of efficient time use.
Adapt Traffic Channels: When Twitter traffic waned, Phil pivoted to LinkedIn, illustrating the need to adapt marketing strategies based on platform performance and engagement.

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