How To Write an eBook From Start To Finish: A Guide

Pat Walls

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Updated: October 8th, 2022

What Is An eBook?

An eBook is a non-editable digitally released version of a book consisting of text and images. eBooks come in a format that allows you to read on an electronic device.

Ebooks provide a great opportunity to provide your target audience with detailed insights on your area of expertise. Therefore, businesses can release eBooks as a way of enhancing brand reputation and generating qualified leads.

In this post, we will talk about eBooks and the benefits of incorporating eBooks into your brand marketing strategy.

eBook Key Takeaways

eBooks should always be converted into a format that ensures it is non-editable
eBooks have become effective and influential tools in marketing
eBooks can be a good way to grow your email list.

How Do eBooks Works?

eBooks feature useful content on any topic and are often written by subject matter experts. Therefore, business owners write eBooks to explain to their readers important aspects of the industry.

In that regard, eBooks can be an effective tool when it comes to establishing brand trust and credibility.

Here are some great reasons to start using eBooks as a marketing tool.

Creates a win-win situation: brands provide access to eBooks Given in exchange for customers contacts.
Transfers important knowledge to customers and prospects: Brands publish important information in eBooks
Shareable content: Your audience can share eBooks with their networks easily
Enables brands to build customers trust: A well-crafted eBook helps brands target audiences by covering complex topics in-depth, and hence creating brand trust.
Establish expertise and authority: Sharing valuable and potential information with customers establishes you as a subject matter expert, hence creating authority.
An advertising tool: eBooks highlight how your company overcomes common challenges through creativity.

Overall, eBooks play a significant role in the marketing process. Therefore, brands must ensure quality, education, and accessibility.

Examples Of Brands That Attained Success Through Use Of eBooks As A Marketing Strategy

Here are great examples of brands using eBooks as a digital marketing strategy

1. How Search Engine Journal Uses eBooks to Educate Target Readers

Search Engine Journal is one of the brands that use eBooks to establish authority around matters to do with SEO.

In this example, the team at SEJ dove headfirst into the concept of link building, covering the topic from every angle and providing readers informative insights.

The 60+ pages eBook covered the topic of link building comprehensively. This communicates to the reader that indeed, the author is a subject matter expert.

It is safe to say that readers would subscribe to receive subsequent updates from the author. That way, SEJ grew its emailing list, by targeting a highly relevant audience.

2. How Salesforce uses eBook As a Lead Magnet

An informative eBook can be a great lead generation tool. This is because readers are excited to find out the insights especially when you have established your brand as an authority in the industry.

Salesforce is known for its mastery of customer service. Thus, for Salesforce, writing an eBook on matters to do with customer service, would attract readership, and generate potential leads.

To maximize the opportunity, Salesforce decided to ask prospects to signup, in order to access the eBook. In essence, Salesforce is using the eBook as a lead magnet.

The signup form is designed in a manner that they can qualify the leads, based on the submitted details.

From this example, we can learn that an eBook can be a great lead magnet. Therefore, create your eBook, and use it to generate leads just like Salesforce is doing.

How To Write An eBook

Choose a topic that matches the interest and needs of your audience
Outline each chapter of the eBook
Break down each chapter as you write
Design your eBook
Use the right colors
Incorporate visuals into your eBook
Highlight quotes and statistics
Place appropriate calls-to-action with the eBook
Convert the document into a PDF
Create a dedicated landing page for your eBook
Promote the eBook and track success
use eBook creation applications

Best eBook Writing Apps

Writing a highly converting eBook can be an overwhelming task. To ensure a smooth experience and deliver high-quality work, consider using eBook creation apps. Here are some suggestions:

Kitaboo: Award-winning cloud-based digital publishing platform to create, publish and securely deliver multimedia-enhanced interactive ebooks.
FlipBuilder: An ebook creator that converts PDF into Media Rich eBooks with a flipbook style
Blurb: An ebook publishing software capable of assisting throughout the publishing and distribution process
Pressbooks: Offers ePublishing solution to educational institutions, authors and self-publishers
FlipHTML5: HTML5 digital publishing platform