1,000+ Trendy Email Marketing Tool Names

Pat Walls

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Updated: January 19th, 2023

So, you've come up with the perfect email marketing tool idea, but in order to launch, you need a good business name.

And not just a name, but a creative and descriptive name that will make your email marketing tool stand out.

The name of your business will forever play a role in:

Your customers first impression
Your businesses identity
The power behind the type of customer your brand attracts
If you're memorable or not

We've put together a list of the best email marketing tool ideas, provide you with a step-by-step guide on how to name your business and give real-world examples of how other founders came up with the name of their business.

Additionally, we provide you with a free business name generator with an instant domain availability check to help you find a custom name for your email marketing tool.

Need to start an LLC? Create an LLC in minutes with ZenBusiness.

Email Marketing Tool Name Generator

Want to come up with your own unique company or brand name?

You can generate thousands of email marketing tool name ideas for free using our business name generator and instantly check domain availability.

Ideas

Catchy email marketing tool name ideas

Daily Mail
Notify Me
The Mail Man
Ping
Electronic Data
The Info Post
News Collection
Collective
New Knowledge
Nicer
Big Blue Inbox
Last Community
Virtual Info
Telemail
Intel Source
Virtual Communication
Market Direct
Prosper
New News
Dominant
Mail Subject
Crash
The Brief
Better Mail
ElectroLite
Superlative
Bright Box
Media Stream
Chicken
Wired
Connected
Meta Link
Small Media
Binary
Market Call
Catered Solution
Global Email
Cyber Mail
Cubical
Email Network
Earful
Email Tidings
Frame Mail
Mail Line
Circulative
Reciprocate
Transparent
Confide
Starry
Undertone
Vertical Mail
Vibrant
Shape Market
Correspondence
Significant Email
Abundant Media
Fellow Mail
Concurrent
Patient Media
Improvised Mail
Casual Market
Shinny
Big Picture Media
Mail Basket
Special Social
Daily Inspo
US Media Mail
Red Mail Box
Email Aboard
Enhanced
Likely Exposure
Exponential
Initiative
Giant
Wheel Barrow Media
Formatted Emailed Pro
Brag Collective
Publicizing Collective
Available Mails Trading Co
The Weekly
The Single Mailing
The Simple
Handy
Commercial Emailed
Commercial Mail
Unsolicited Electronic Mail Place
Publication Trading Co
Publish Trading Co
The Daily E Mail
Therapeutic Tire Iron
The Investigative
Therapeutic Treaty
EdgedTool
Quick Messaging
Empty Electron
Report Place
Mail Spot
Valid
QuarterlyNewsletter
Private Netmail Collective
Unwanted Fax Place
The Favorite
Betrayed Email
Plain E Mail Trading Co
Netmail Collective
The Latest Correspondence
Occasional Letter Co
Journal Spot
Mobile
Regular Letter Trading Co
Electronic Publication Group
Informative Leaflet Spot
Mail Co
The Unwanted

Creative email marketing tool name ideas

Thursday Email
Automated
UnencryptedEmail
Outbound
The Recent Emailed
WeeklyEmail
Describe Advertise
National Newscast
Blank
The Periodic
Instrument Trading Co
The Mobile Mails
The Plain
Encrypted E Mailed
Encrypted Electronic Mail
Introductory Mailing Spot
The Bilingual
Available
The Anonymous Correspondence
Fake Emailed Collective
The Unsolicited Inbox
The Available Netmail
Letters Newsletter
Inbound Correspondence Group
Diagnostic Creature Co
Tool Around Trading Co
Netmail Co
Empty Emailed
Outbound Emailed
Publication Trading Co
Free Emailed Collective
Offensive Messaging Collective
The Video Mails
Language
Short Mail
The Diagnostic Shaft
Advertize Place
Confidential Fax
Unsolicited
Automated Correspondence Co
The Reliable Joyride
Short E Mail Pro
Latest Netmail
Semiannual
The Indispensable Joyride
Encrypted Electronic
Commercial Netmail Spot
Therapeutic Templates
Potent Drive Pro
E Mail Group
The Free
The Daily
Therapeutic Treaty
Direct
Yesterday Email
Introductory Netmail
Obtain Email
Secure Netmail Co
Initial
IndonesianNewsletter
Communicate Co
Weekly
Encrypted
Unsolicited Netmail Co
Creature Spot
Fake Messaging Spot
The Empty
317 581 4663 Mails Place
Advice Advertise
Methodological Drive Trading Co
Html Electronic Mail Co
Plain E Mail Trading Co
Video Messaging Collective
Unsolicited Electronic Mail Pro
Bulk
The Html
The Private
The Unwanted
The Plain Mailing
The Initial
The Effective Instrument
Private Emailed Spot
Upgrade Email
Messaging Pro
E Mail Pro
Legitimate Mail Trading Co
SingleEmail
Patient
317 581 4663 Electronic Mail Collective
Surprised Advertise
Excellent
Html
WelcomeEmail
Encrypted E Mails
Details Email
LegislativeNewsletter
Outbound Mail Place
Inbox Pro
Personalized Netmail Group
Valid
The Fundamental
Blank Correspondence Trading Co
The Investigative
Latest Messaging Spot
Empty E Mailed
Second Mails
The Outgoing Emailed
The Separate
First
Correspondence Pro
InformalNewsletter
Testify Advertise
The Initial Mailing
Celebrate Email

Learn more about starting an email marketing tool:

Where to start?

-> How much does it cost to start an email marketing tool?
-> Pros and cons of an email marketing tool

Need inspiration?

-> Other email marketing tool success stories
-> Marketing ideas for an email marketing tool
-> Email marketing tool slogans

Other resources

-> Profitability of an email marketing tool
-> Email marketing tool tips
-> Email marketing tool quotes

Funny Email Marketing Tool Names

Publication Trading Co
Automated Correspondence Co
The Short
Fake Emailed
Celebrate Email
Confidential Mails
Based Mailing Trading Co
RegularEmail
The House
Legitimate Correspondence Group
New
Electronic Publication Group
Way of life Advertise
Advertize Pro
Newdigate Newspaper
Invaluable Tool Around Place
Direct Inbox Collective
The Based Creature
The Sensitive
Investigative
Relay Email
The Blank
Experimental Instrument
The Blank Emailed
Html Mail Spot
Formatted Mails Group
Rectangle Shaft Pro
E Mail Co
Encrypted E Mail
Bootlegger Newsletter
Mainframe Email
Latest Mails Group
Ordinary
Fax Group
Direct Mail Collective
Secure Emailed
AvailableEmail
Emailed Spot
Outgoing Emailed Trading Co
Correspondence Co
Domain Email
The Last Fax
Empty Electronically
The Analytic
The Daily Mail
The 317 581 4663
InformalNewsletter
Outgoing Messaging
Welcome Fax Pro
Jose Email
Informative Leaflet Spot
Joyride Co
Patient
Efficient Joyride Pro
Recent Electronic Mail Group
Unwanted Inbox
The Initial Mailing
BriefEmail
Joyride Trading Co
The Strategic
Legitimate Inbox
The Anonymous
The Multimedia Mails
Weekly Inbox Spot
The Html Mails
Eliminate Email
The Organizational
The Pointed
Private Emailed Spot
Outbound Correspondence Trading Co
Text Templates
Detailed Email
The Inbound
Empty Electron
The Initial
Encrypted E Mailed
Emancipate Email
The Second
Encrypted Emailed
The Offensive
Latest Netmail
Commercial Emailed
Confidential
Puppet Co
Reliable
Therapeutic Timesaver
Internet Fax Group
Official Magazine
Advertize Group
Encrypted E Mailing
The Html
317 581 4663 Mails Collective
Private Messaging
Inbox Pro
Correspondence Spot
FirstEmail
Fax Co
Females Email
The Introductory Netmail
Outgoing Emailed
Empty Emailed
Available Netmail Group
Fake Messaging
Electronic Mail Group
Promote Group
Potent
Recent Inbox
Correspondence Pro
Simple Shaft Collective
The New Emailed
QuickEmail
Last
The First
National Notice

Cool email marketing tool name ideas

Private Messaging
Inbox Group
AutomaticEmail
Irregular Magazine Place
The Recent Mails
Short Mail
Confidential Publication
Free Emailed
The Recent
Inbound Messaging Spot
Friendly
Inbound Correspondence Group
Personalized Netmail Spot
The Private
The Quick Netmail
The Wireless Correspondence
The Bulk Fax
The Unwanted Mail
Empty Netmail Group
Promote Group
FundamentalTool
AutomatedEmail
Commercial Mail
Brief
Offensive Emailed Pro
The Text
Inbound Inbox Place
The Blank
Fake
The Unsolicited
Unwanted Fax Group
Available
Free Edition
The Outbound
Historical Journal Spot
Special Creature
Empty E Mails
Messaging Pro
Encrypted Netmail Trading Co
Official Edition
E Mail Co
Encrypted Correspondence
PromotionalTool
Video Electronic Mail Pro
Ordinary E Mail Group
Formatted Messaging
Mailing Collective
PointedTool
Mathematical Tool Around Place
Empty Electronics
The Outgoing Emailed
The Plain
Urgent Netmail Pro
Legislative Edition
Useful
Inbound E Mail
The Available Mailing
Personalized
Patient
Away Email
Automatic Electronic Mail
Publicizing Collective
Emaciate Email
The Wonderful
Friendly Fax Collective
The Available Mails
Unsafe Email
Encrypted Mail Trading Co
Appreciate Email
Free Mails Collective
First Mails Trading Co
Ukraine Email
Corporate Mailing
National Newsstands
The Daily E Mail
WelcomeEmail
The New Emailed
Betty Newsletter
Delay Email
Private Fax Pro
Bulletin Co
HtmlEmail
Emails Email
Empty Electrónico
Explain Email
The Available E Mail
Journal Collective
Way of life Advertise
Major Creature Co
The Urgent
The Wireless Netmail
The Reliable Joyride
Therapeutic
Outbound Mail Place
Brag Pro
Invaluable Tool Around Place
The Formatted Electronic Mail
Formatted Emailed Pro
Journal Spot
MailNewsletter
Informative Leaflet Spot
The Quick Fax
Tool Around Place
Mail Collective
OffensiveEmail
Mistake Email
Bulletin Group
Legitimate Inbox
The Standard Mail
The Recent Emailed
Magazine Trading Co
InboundEmail
Separate Mailing Collective
Unsatisfied Advertise

Unique email marketing tool name ideas

PrivateEmail
Unwanted Mailing Group
Recent Inbox Co
WeeklyEmail
Correspondence Trading Co
Commercial E Mail
Indispensable
Private Mail Co
Mainframe Email
The Last Fax
QuickEmail
Potent
Unsolicited Inbox Group
National Newspaper Article
Corporate
Quick Messaging
Electronic Mail Pro
Daily Fax
Alive Advertise
The Indispensable Joyride
Automated Fax
Outgoing
RegularEmail
Netmail Group
Ads Trading Co
Commercial Mail Collective
Bulk
Unsolicited
Remain Email
Recent Inbox
The Corporate Mailing
The Html
Introductory Mailing Spot
Handy
The Empty
The Confidential
BriefEmail
Emailed Group
Mailing Spot
Inbox Co
Html Mail Spot
Tool Around Trading Co
Commercial Netmail
ValidEmail
Willing Instrument Spot
Encrypted Electrónico
Creature Group
The Inbound
LegitimateEmail
PersonalEmail
The Unwanted
317 581 4663 Electronic Mail Collective
Simple Shaft Collective
The Bulk
Newsletters Newsletter
Bootlegger Newsletter
Encrypted Emailed
Occasional Fax Group
Text Toole
The Periodic
The Fake Mails
Private Netmail Collective
Diagnostic Creature Co
Bulletin Spot
Based Mailing Trading Co
The Single
Fax Spot
Initial Mail Group
The Urgent Emailed
Electronic Mail Co
Therapeutic Templates
Publish Group
Encrypted Electronics
BlankEmail
Electronic Mail Place
Free Correspondence Place
Second Electronic Mail
Simple Mails Group
Personal
House
Plain
The Second
Excellent Puppet Collective
Incoming
Advertize Group
Whoever Newsletter
The Educational
Ok Email
Statistical Instrument Place
The Biannual Journal
Secure
SeparateEmail
The Daily Mail
Mail Place
Advertize Place
Recent Electronic Mail Group
The Pointed
Html
Available Netmail Spot
Informative Journal Spot
Mails Collective
The Bimonthly
The Ordinary
Report Co
Recent Correspondence
The Patient
The Main Drive
The First
Language
Leaflet Trading Co
Fax Place
The Investigative
Regular Letter Trading Co
OccasionalEmail

Cute email marketing tool name ideas

DailyEmail
Obtain Email
Cliche Email
Legitimate
Females Email
EncryptedEmail
Empty E Mail
Latest E Mail Spot
Comply Advertise
Friendly Netmail Collective
Mobile Electronic Mail Spot
Emailed Spot
Inside Advertise
Quick Fax Place
National Notice
Formatted Emailed Co
ReliableTool
Regular
Mail Co
Communicate Email
Latest Mails Group
Electronic Mail Collective
Inbox Collective
The Valid
The Last Inbox
Therapeutic Toolkit
The Latest
The Machine
The Available Netmail
AdministrativeTool
Inbox Pro
Thursday Email
Holiday Email
Encrypted Electronically
The Based Creature
The Sensitive
Last Netmail Trading Co
InformalNewsletter
The Simple
The Plain Mailing
Therapeutic Timesaver
House Letter
Related Mails
Empty Electron
Secure Mail Collective
Based
Encrypted E Mailing
Direct Inbox Collective
The Initial
Emailed Email
Mail Spot
Plain E Mail Trading Co
Powerful Tool Around
Fake Inbox Group
PrincipalTool
The Outbound Inbox
Private Fax Trading Co
The Secure
Indonesian
SecondEmail
IncomingEmail
Birthday Email
The Free
The Wireless
The Formatted Mail
Single Mailing Collective
Confidential Mails
Encrypted Emailed Co
Based Netmail Group
Newdigate Newspaper
317 581 4663 Mails Place
Occasional Mails
Excellent Report Spot
The Regular
Single Mail
Blank Correspondence Trading Co
Detailed Email
BimonthlyNewsletter
The Private Mail
Encrypted Fax
The Original
Fax Trading Co
Fax Collective
Biannual Publication
The Formatted Messaging
The Personal Messaging
The Commercial Mailing
Videotape Email
Empty Electronic
The Anonymous Correspondence
Valid
317 581 4663 Fax Collective
Empty Electronically
Fake Fax
Instrument Trading Co
Invaluable
Eliminate Email
Gratify Advertise
Shaft Group
Surprised Advertise
QuarterlyNewsletter
Anonymous
The Brief Fax
Joyride Trading Co
Personalized Netmail Group
Private Electronic Mail Place
Awake Email
The Main
Bulletin Pro
Brief Emailed
Free E Mail Group
The Organizational
UnwantedEmail
Flexible Joyride Co

Clever email marketing tool name ideas

Introductory Netmail
Second Electronic Mail Collective
The Ordinary Emailed
Offensive Messaging Collective
Anonymous Electronic Mail Group
Mails Place
The Confidential Correspondence
Describe Advertise
Internet
Single Mail Collective
Reliable
Mailing Co
AvailableEmail
Emailed Pro
The Convenient
The Wireless Mail
Messaging Trading Co
Methodological Drive Trading Co
The Flexible Puppet
Fairytales Email
The Feminist
The Introductory
Update Email
Misplace Email
Essay Email
Semiannual
Fake Messaging
Bouquet Email
Letters Newsletter
Messaging Collective
The Empty Mails
Messaging Place
Encrypted Electronic Mail
Newdigate Newsgroup
Standard Electronic Mail Pro
Simple Inbox
The Fortnightly
The Multimedia
Creature Spot
Welcome Mails Trading Co
The Critical Puppet
LegislativeNewsletter
Publication Trading Co
Outbound Emailed
Secure Emailed
Occasional Letter Co
The Internal Booklet
The Biannual
Standard Mails
The Internal Fax
National Newsmagazine
Quick
The Personalized
National News
Cheddar Newsletter
Confidential Fax
Insane Email
Therapeutic Tire Iron
Experimental Instrument
IndonesianNewsletter
Formatted Electronic Mail Co
Electronic Mail Group
The Internet Mail
The Formatted
Video Messaging Collective
Invaluable Joyride Pro
Encrypted E Mailed
Available E Mail Trading Co
Online
Bulk Messaging Group
E Mail Spot
Library
Suitable
RecentEmail
The Useful
Sunday Email
Urgent
Display Email
Drive Spot
Excellent
MultimediaEmail
Standard Electronic Mail Place
Incoming Emailed
The Anonymous
FormattedEmail
Report Trading Co
MobileEmail
Free
Details Email
The Available Mail
Regular Correspondence Co
Text Toolbar
Best
Confidential
E Mail Pro
Legitimate Mail Trading Co
The Analytic
Fax Co
Text Templates
The Initial Mails
Deny Advertise
Internal E Mail
The Daily
The Main Joyride
Confidential Inbox
The Blank Electronic Mail
PersonalizedEmail
Commercial Mails Collective
Outbound Emailed Co
Advertize Collective
Urgent Electronic Mail Trading Co
Experimental
Daily Correspondence Group
Netmail Collective

Best email marketing tool name ideas

Weekly
Domain Email
Rectangle Shaft Pro
Daily
Outbound Correspondence
Ordinary Inbox Place
Favorite
Video Messaging Group
Empty Electronic Mail
Outgoing Emailed
Private Emailed Spot
Internal Mails Co
Introductory Mail
Correspondence Place
Advice Advertise
Ordinary Messaging Spot
3175814663Email
The Departmental Bulletins
LatestEmail
Device Advertise
Promotional
The Last
The National
Separate
Commercial Emailed
WeeklyNewsletter
Initial Emailed
PlainEmail
The Related Messaging
The Recent Mail
The Incoming Mailing
Empty Mail
BasicTool
UnencryptedEmail
Electronic Mail Spot
LineTool
Emailed Co
The Blank Emailed
Encrypted
The Weekly Mails
Automatic
Investigative
Therapeutic Toole
Welcome Fax Pro
Creature Trading Co
Mail Trading Co
E Mail Collective
Brag Group
The Sharp Instrument
Newdigate News
Netmail Co
Private Mailing
Occasional Report Group
The Automated
The Video
Text Tool Around
Survey Email
The Introductory Netmail
The Short
Standard Electronic Mail
Proclaim Email
The Encrypted Fax
Mail Letter Pro
The Appropriate Instrument
Advertize Pro
Newdigate Newsstands
Weekly Fax Group
BasedNewsletter
The New Electronic Mail
Short
Unwanted Inbox
Inbox Trading Co
Outgoing Messaging
Electronic Mail Trading Co
Direct Mail Collective
Joyride Co
Mails Spot
CorporateEmail
Available Messaging Trading Co
Newdigate Newscast
Related
The Separate Correspondence
VictorianNewsletter
Empty Emailed
Jose Email
Secure Emailed Co
Indispensable Puppet Trading Co
Mails Group
Emailed Collective
Personal E Mail Spot
The Confidential Messaging
Secure Messaging Pro
317 581 4663 Mails Collective
Unsolicited Mailing Collective
Mail Pro
Bulk Netmail
The Diagnostic Shaft
The Strategic
Valuable Creature
Internal
Celebrate Email
Unsolicited Netmail Co
The Irregular
Video
Empty Mails Collective
Ordinary
317 581 4663 Mail
Friendly E Mail Pro
The Weekly Netmail
Publish Trading Co
The Single Mailing
Outbound
Text Techniques
Commercial Netmail Spot

Guide: How To Name Your Business

Why Is Your Business Name Important?

Your business name is one of the single most important pieces to starting a business.

Why?

Because your business name has power.

It reflects your reputation, your mission, values, and represents what people (and customers) are searching for.

It impacts the way in which people remember, refer you, and perceive your business

When choosing your business name, there's a lot to think about in order to get it right - so it's important not to rush this process.

Let's take a look at everything you need to consider before deciding on a business name:

Tips To Consider When Naming Your Email Marketing Tool:

Simple is always better

This means a few different things. Your email marketing tool name should always be:

Easy to spell
Easy to pronounce
Easy to remember

Consider avoiding long names as much as possible, as this will only lead your customers forgetting your name and feeling frustrated.

To test this point, try to think of any well-known reputable brand off the top of your head.

The first that come to mind for me are Alexa, Google, Nike, Apple - each unique in their own way (hence, easy to remember) , less than six characters and easy to spell.

Your Business Name Should Define What You Do

The name of your business should reflect a defining characteristic of what you do.

Before your customer goes to your website or speaks to you, the name of your business should spark some initial thoughts in their brain as to what you're all about.

For example, marketingexamples.com describes exactly what their company is about: providing great examples of marketing tactics.

Consider SEO When Naming Your Business

Bottom line: If you don't show up in google, you're going to make it that much more challenging for customers to find you.

There are several different aspects to think about when it comes to SEO & naming your email marketing tool:

Try not to pick a business name that's crowded with other businesses
Consider naming your business based on highly searched keywords
Make sure the name of your business matches search intent and what people are looking for

Think about the emotions you want to evoke

Your business name has the power to evoke certain emotions and thoughts from your customer.

It has the ability to evoke a positive or a negative feeling. An inclusive or an exclusive feeling. A fearful or a loving feeling.

It's not to say that any of these feelings are wrong, but it's important to ensure that they are in line with your values and mission.

For example, the brand Death's Door makes me feel a bit risky and uncertain - but that's the point. They're selling Gin.

Try Not To Pick Something Too Limiting

Your business name should be fitting for the future and growth of your business, that way you don't have to confront a re-brand down the road.

If you choose something too narrow, it may be challenging to diversify your product and revenue streams down the road.

Here are some tips to avoid making this mistake:

Try not to name the business after a particular geographical area (this makes it hard to grow in other areas)
Try not to name the business after only one product you sell
Try not to name something based on a current trend

Brainstorming Names For Your Business

If you're in the brainstorming phase and trying to come up with a business name, there are a few key things to think about in order to get the juices flowing:

Write out a list of words that reflect your brand, personality, team etc. These should be the first things that come to your mind and you shouldn't have to think too hard about it.
Look at competition in the space and see if there's a common theme. Write down some key words or phrases that resonate with you and add them to the list.
Think about the emotion you want to evoke with your business name
Ask yourself: If I had to describe my business in one word, what would it be?

From there, you can create a shortlist based on the words that resonate best with you and follow the naming guidelines above.

Tips on naming your business

In addition to the requirements from the State, there are some general naming guidelines that may help you down the road as well.

We've put together a full guide here for naming your business here but will also cover the most critical pieces below:

You can check for domain availability here:

Find a domain starting at $0.88

As soon as you resonate with a name (or names), secure the domain and social media handles as soon as possible to ensure they don't get taken.

Other general naming tips

Consider SEO when naming your business
Consider naming your business something that reflects what you do and/or who you are
Keep it simple! Easy to spell, easy to pronounce and easy to remember
Try not to pick something too limiting that could impact your businesses growth in the future!

Check out our full naming guide here.

Here is a video covering all factors to consider when naming your LLC:

Examples of Great Business Names

When choosing a business name, it's critical that you look at other examples of businesses not only in your space, but business names in other industries that have done particularly well.

Here are a few examples of great business names (+ how some of these businesses came up with their name):

Competitor Analysis Example

One great way to name your business is by looking at the competition and getting inspiration.

Gia Paddock, founder of Boutique Rye analyzed other businesses in the space and added her own personal spin to her business name:

A popular national brick & mortar women’s boutique that many may have heard of is called Francesca’s… How original, right? So we came up with Boutique Rye named after our son, Riley. We put "boutique" in front to be a little different.

The name "Boutique Rye" checks the boxes for naming a business:

Short and simple
Easy to spell and easy to remember
Clearly defines what the company does
Optimized for SEO (people searching for boutiques)
Unique and personal touch - tells a story.

Ask Other People

Sometimes, coming up with a name is as easy as asking other people, whether that be friends, family, people at a coffee shop, or in Spyq Sklar case, his own customer!

How we came up with the name Cat Sushi:

So, we put together a quick business plan and set aside some money that we were willing to risk. One of our loyal customers actually came up with the name. We still give them free cat food.

Read the full story ➡️ here

The name "Cat Sushi" checks all the boxes for naming a business:

Memorable and funny
Short and simple
Obvious that they sell treats for cats
Fun & unique story - their customer literally came up with the name of their business!

The Amazon Example

Formerly called "Cadabra", Jeff Bezos decided that the name was too obscure, hard to spell, and easy to misinterpret.

The name Amazon came from a simple dictionary search .

Jeff Bezos wanted something that started with an A, looked through a dictionary and came up with the word Amazon.

When he told his team, he didn't care for anyone else's input. He was set on it.

Here's how the word "Amazon" checks all the boxes (aside from being worth a trillion dollars):

Represents the largest river in the world, making it very memorable
The story and meaning of the word matches the vision of the company: To be the larger and better than any other business!
The name allows for future growth opportunity - they didn't name something specific to just "books," even though at the time, that's what it was.
Easy to spell, pronounce and recommend!

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