32 Email Marketing Tool Success Stories [2024]
An email marketing tool, also known as an 'email tool', is a software application that helps you create, manage and automate email campaigns. Basically, it's a program that allows you to write and send bulk emails.
Email marketing is one of the most effective marketing channels around. It can be used to generate leads, increase sales, create subscribers, improve your SEO rankings and reach more customers than you would with a blog or website.
The email marketing industry is booming. The global email marketing tool market size is expected to reach $2.53B in 2028. Making an email marketing tool business is as easy as buying a domain and hosting account, but that is just the beginning. You will soon start to see the endless possibilities for creating tools that will be used by entrepreneurs, startups, and even real estate agents.
In this list, you'll find real-world email marketing tool success stories and very profitable examples of starting a email marketing tool that makes money.
1. ActiveCampaign ($250M/year)
Jason VandeBoom, founder of ActiveCampaign, initially identified a repetitive problem while doing consulting work: small businesses struggled with effectively communicating with their customers through email. This realization came as he kept building custom email solutions for various clients, which was both time-consuming and inefficient. To streamline his work and create a more sustainable business model while attending art school, he decided to package these one-off solutions into a single, sellable product.
Before fully committing to the idea, Jason observed the market and noticed a lack of comprehensive email marketing tools tailored to small businesses. This insight led him to develop an on-premise email marketing solution that could be easily installed and used by businesses without extensive IT resources. After years of slow but steady growth, he validated the market demand and saw the potential for a more scalable approach.
In the ideation phase, Jason faced the challenge of transitioning from an on-premise model to a SaaS platform, which required convincing his existing customer base to switch to a subscription model. He overcame these hurdles by maintaining close relationships with early adopters and iterating based on their feedback. A key lesson from this journey was the importance of staying close to customer pain points and incrementally validating each step before scaling further. Through this process, Jason learned the value of balancing innovation with practical, user-driven solutions.
How much money it makes: $250M/year
How many people on the team: 1000
ActiveCampaign's founder Jason VandeBoom transitioned the company from on-premise software to a SaaS model, achieving over $165M in ARR by solving small businesses' customer engagement challenges with scalable marketing automation tools, all while raising $260M in funding and leveraging innovative growth strategies like LinkedIn campaigns and influencer partnerships.
2. Flodesk ($25M/year)
Martha Bitar, Rebecca Shostak, and Trong Dong envisioned Flodesk out of a mutual frustration with existing email marketing tools that were either too complex or didn't support beautiful designs. Martha noticed small business owners struggled with current platforms while working at HoneyBook, and Rebecca's template business faced continuous issues as customers found it difficult to implement aesthetic email designs on platforms like MailChimp. Realizing they were addressing an underappreciated gap, they conducted numerous customer interviews to validate this pain point.
During development, they closely engaged with their target audience of creatives and small business owners, refining their product based on direct feedback. This approach allowed them to ensure they were genuinely solving the right problems and building a user-friendly platform. A challenge they faced was balancing development with their full-time jobs and bootstrapped resources, but their early focus on customer interviews and prototype testing helped them persist. Their key lesson was the importance of deeply understanding their audience's needs before writing any code, ensuring a product-market fit from the start.
How much money it makes: $25M/year
How many people on the team: 49
Flodesk, co-founded by Martha Bitar, skyrocketed to over $25 million in annual recurring revenue by solving small businesses' email marketing woes through flat-rate pricing, user-friendly templates, and an effective referral program, reaching 5,000 paying customers within months.
3. ConvertKit ($25M/year)
In 2013, Nathan set a challenge for himself: build a $5K/mo SaaS in 6 months with just $5,000. He got the idea after reading people's complaints about Mailchimp online, and decided to build a product that addressed those.
How much money it makes: $25M/year
How much did it cost to start: $5K
How many people on the team: 82
Discover how Nathan Barry bootstrapped ConvertKit from a $5,000 investment to a $25 million/year email marketing powerhouse by addressing the main objections of online creators and scaling through a lucrative affiliate program with an impressive $2.08 million/month average revenue.
4. Superhuman ($20M/year)
Rahul Vohra, the founder of Superhuman, identified the problem of email inefficiency through personal experience and professional observations while managing his previous company, Reportive. He noticed that productivity tools like Gmail were becoming increasingly sluggish and cluttered over the years, and that plugins to enhance functionality often exacerbated these issues. This frustration was shared by many high-volume email users, including venture capitalists and founders, whom Rahul interacted with regularly.
Realizing the opportunity for a better email solution, Rahul conducted extensive informal research, asking potential users about their email pain points and needs. He also capitalized on his firsthand knowledge and experience to envision a more efficient email client. To validate his idea, he continuously gathered feedback from initial users, iterating the product based on their insights.
Essentially, the process was driven by a mix of personal annoyance with existing tools, market validation through direct user engagement, and a continuous refinement loop. Early challenges included the technical complexity of integrating advanced features into a seamless user experience, which Rahul overcame by assembling a talented team and paying meticulous attention to design and performance. This iterative approach ultimately helped shape Superhuman into a tool that significantly enhances email productivity.
How much money it makes: $20M/year
How many people on the team: 130
Discover how Rahul Vora took Superhuman from idea to $20M/year by solving email inefficiency with a high-speed, user-focused interface, securing $800K in seed funding, conducting 700+ user interviews, and leveraging viral growth strategies.
5. Instantly AI ($19.2M/year)
The co-founders developed the tool out of necessity for their lead generation agency. Initially, they used existing tools to help their customers generate leads. However, as they scaled, the cost of using these tools, which required payment per email account, became unsustainable.
In response, they decided to create their own tool, utilizing the skills of their developer. Initially, the tool was intended for internal use. However, after discussing it with others, they recognized its unique value and its potential to benefit many similar businesses.
We noticed that as soon as we tried to scale, the prices increased instead of decreasing. — Kaevand Co-founder Instantly; (Source)
How much money it makes: $19.2M/year
How many people on the team: 15
Discover how Instantly.ai grew from 0 to $2.4M in just 9 months by solving the problem of costly lead-generation tools for marketers with an affordable and effective AI-powered email marketing software.
6. TextMagic ($14.4M/year)
In 2001, TextMagic started as a niche side project in the UK with limited offerings. When Priit Vaikmaa joined the company in 2007, he saw the huge potential in their SMS marketing platform and focused on expanding and improving its usability. Today, TextMagic has a diverse customer base and generated revenue just short of €11 million in 2021.
How much money it makes: $14.4M/year
How many people on the team: 51
TextMagic's CEO Priit Vaikmaa discusses the development and success of the SMS marketing solutions company, which has grown its revenue to almost €11 million and employs people remotely from all over the world.
7. Beehiiv ($7M/year)
Tyler Denk founded Beehiiv based on his deep involvement with the success of Morning Brew, where he built major growth and tech features crucial to its rise. When Morning Brew's readers frequently inquired about the tools and systems behind its excellent referral program and well-constructed newsletters, Tyler realized there was a significant gap in the market for an intuitive, all-in-one newsletter platform. During his tenure at Google, Tyler and his co-founders moonlighted on building Beehiiv, constantly seeking feedback from potential users to fine-tune their MVP.
They validated their idea through exhaustive conversations with prospective users, confirming the need for a user-friendly platform specifically designed for newsletter creators. The initial focus was on building core essentials like a text editor and basic website functionality, knowing they could grow the feature set rapidly once users were on board. Tyler's journey reflects the importance of user-centric design and adaptability, wherein they remained responsive to customer feedback and industry needs, ensuring their product evolved in line with real-world demands. This hands-on and adaptive approach enabled Beehiiv to stand out even in a crowded market.
How much money it makes: $7M/year
How many people on the team: 50
This case study reveals how Tyler Denk's Beehiiv transformed the newsletter industry by addressing key pain points and growing impressively to an average revenue of $583K/month, backed by $16.7 million in funding and leveraging a combination of customer-centric design, strategic investments, and highly effective referral programs.
8. GMass, Inc. ($5.4M/year)
During his previous business venture, Wordzen, the founder recognized the necessity of sending personalized emails to small groups. After researching available options, he was not satisfied with the solutions offered. Therefore, he developed GMass as an internal tool to aid in managing his business. Although Wordzen failed to gain much traction, GMass proved to be successful and was featured on Product Hunt, giving him the validation that he needed to make the decision to pursue this as a business.
How much money it makes: $5.4M/year
How many people on the team: 1
GMass, an email marketing platform that allows users to send cold emails and email marketing campaigns with Gmail, has attracted over 500,000 user signups, including major tech companies like Uber, LinkedIn, and Google, and now generates over $200K in monthly recurring revenue through a successful content marketing strategy and focused ad spend.
9. Email Paramedic ($3.12M/year)
Troy Ericson, founder of Copywriting.org and EmailDeliverability.com, came up with the idea for his business when one of his clients wanted to fire him. He discovered that their emails were going to spam, which was preventing them from monetizing their leads. Troy offered to solve the problem for free and ended up increasing their email revenue from $13k/month to $51k/month. This led him to realize the potential of managing email lists, and he has since grown his business to generate around $230K/mo and train freelancers in email marketing.
How much money it makes: $3.12M/year
How much did it cost to start: $500
How many people on the team: 10
Learn how Troy Ericson grew his email marketing business from scratch to generating around $230K/mo by reviving dead or stagnant email lists, maximizing opens, clicks, and sales, and writing world-class emails guaranteed to deliver to the primary inbox, and how he is expanding his services through coaching, consulting, and one-off email deliverability projects.
10. Dashly ($2.4M/year)
Dimitri Ive came up with the idea for Dashly when he realized that there was a need for a platform that could bring all customer conversations from various channels into one place. By merging user data and communication channels, Dashly simplifies how businesses communicate with their loyal customers. Since its launch in 2018, Dashly has grown to a team of 95 experts and generates $200K in monthly recurring revenue.
How much money it makes: $2.4M/year
How much did it cost to start: $10K
How many people on the team: 95
Dashly, a conversational marketing software, grew from a team of five to 95 experts and currently has a $200K MRR, providing a platform that simplifies the way businesses communicate with their loyal customers by bringing all conversations from a live chat, emails, socials, and messengers into one place.
11. GreenRope ($1.92M/year)
metrics for our business are our customer satisfaction and retention rates, which remain consistently high. We currently have over 1,000 customers in over 20 countries, ranging from startups to universities and municipalities. Moving forward, we plan to continue evolving and improving our platform to meet the changing needs of businesses and provide even greater value to our customers.
How much money it makes: $1.92M/year
How many people on the team: 15
GreenRope, a self-funded CRM and marketing automation platform with over 1,000 customers in 20 countries, was built organically and focused on creating a positive, customer-centric culture without outside investment, with an all-in-one interface solving challenges in managing sales, marketing, customer service, and operations.
12. SmartrMail ($1.56M/year)
George, co-founder and CEO of SmartrMail, came up with the idea for the business while running an online art marketplace. As they grew, email became an important revenue channel, but existing tools weren't meeting their needs. So, they decided to build their own email app for ecommerce stores, focusing on personalized content and speed.
How much money it makes: $1.56M/year
How many people on the team: 16
SmartrMail is an email marketing app for ecommerce merchants that generated more than $50m in sales last year through sending over a billion emails and making over $100K in monthly recurring revenue, whilst maintaining profitability since the start of this year.
13. Taximail ($1.44M/year)
Phaiboon Trikanjananun, a computer engineer and serial entrepreneur, came up with the idea for Taximail while sitting in his garden in 2012. Drawing on his experience in the digital business, he saw a need for a locally homegrown email marketing platform that could cater to all types of businesses. Today, Taximail serves over 5,000 reputable organizations in Thailand and continues to grow.
How much money it makes: $1.44M/year
How much did it cost to start: $10K
How many people on the team: 60
How a Thailand-based email marketing platform, Taximail, grew to serve over 5,000 organizations in Thailand and generate $3.6 million per year through tailored features, close customer collaboration, and utilizing AWS services.
14. lemlist ($1.2M/year)
Guillaume Moubeche came up with the idea for Lemlist while running a B2B lead generation agency and seeing the impact of personalized images and videos in cold emails. Dissatisfied with the lack of personalization features in existing tools, Guillaume sold his shares in the agency and teamed up with two tech geniuses to build Lemlist. They quickly gained traction, becoming the #1 product on Product Hunt and attracting thousands of customers.
How much money it makes: $1.2M/year
How many people on the team: 19
Lemlist co-founder Guillaume Moubeche shares how he and his tech genius co-founders built their cold-email automation platform to $600,000 ARR, acquired 8,000+ customers worldwide, and grew at a 30% Month over Month growth rate through their unique approach to personalization, community building, and using their own product.
15. Acumbamail ($1.02M/year)
Ignacio Arriaga and his partner, both technical individuals, identified a gap in the Spanish email marketing market and recognized the potential for a profitable business venture. Leveraging their coding expertise and previous business experience, they bootstrapped Acumbamail and launched the platform within 4 months. With a focus on serving Spanish SMBs and providing dedicated customer support in Spanish, Acumbamail has now grown to over 3,500 paying customers and generates an average monthly revenue of $85,000.
How much money it makes: $1.02M/year
How many people on the team: 7
Spanish email marketing software start-up Acumbamail achieved an average revenue of $85,000 per month, while providing a service to almost 40,000 clients, after bootstrapping the company from scratch with $4,000 in start-up funds.
16. Add Value | Growth Marketing Agency ($600K/year)
24-year-old Joachim Brouckaert founded Add Value, a growth marketing agency, after noticing that many marketing agencies prioritized money over delivering value to their customers. With a background in digital marketing and experience freelancing as a digital marketer, Joachim decided to start his own agency focused on full-funnel marketing services. After a year in business, Add Value generates an average monthly turnover of 30k and works with 18 active clients.
How much money it makes: $600K/year
How much did it cost to start: $1K
How many people on the team: 5
A 24-year-old founder shares how his growth marketing agency generated €360,000 in its first year, with a team of 5 people working for 18 active clients per month, using SEO, Facebook and Google ads, organic content on LinkedIn, and a hybrid agency model with a focus on client retention.
17. RightMessage ($360K/year)
Shai Schechter and his co-founder, Brennan, came up with the idea for RightMessage after seeing the success of personalization techniques in their own online businesses. They realized that there was a need for a point-and-click tool that would allow marketers to easily implement personalization on their websites, and thus RightMessage was born.
How much money it makes: $360K/year
How many people on the team: 3
RightMessage, a segmentation and personalization tool, grew its SaaS business to $30k MRR in one year, with over 1,000 websites installed, by building in public, iterating based on audience needs, focusing on high-touch demos, and partnering with complementary products.
18. SendX ($276K/year)
SendX's founder, Varun, came up with the idea for the business while working on another project called ArtCurry. He found the existing email marketing and lead generation tools to be complex and expensive, so he decided to create a platform that would solve these problems. With the technical expertise of his co-founders, they launched SendX in 2016 and have since focused on improving the product and attracting customers through SEO, blogging, and positive reviews.
How much money it makes: $276K/year
How many people on the team: 7
SendX, an email marketing company, grew from a public beta launch in January 2017 to a profitable, bootstrapped business generating over $23k in monthly recurring revenue, focusing on SEO, offering a 14 day trial period, and prioritizing product investment and customer support to retain users, with plans to double down on the Shopify and professional blogger segments for future growth.
19. Maildroppa ($240K/year)
Feeling stifled in corporate life, Marcus Biel leveraged his Java development skills to create Maildroppa, an affordable email marketing tool for solo founders. The platform's unique free plan and bootstrapper ethos helped it achieve $20,000 in monthly revenue, transforming the email marketing landscape.
How much money it makes: $240K/year
How much did it cost to start: $5K
How many people on the team: 0
Bootstrapper turned entrepreneur created an affordable yet powerful email marketing solution, offering a free plan for 100 subscribers forever, leading to $20,000 in monthly revenue, catering to solo founders and bootstrappers building their businesses.
20. Ignore No More ($156K/year)
Sophia O’Neal’s relentless desire to avoid mundane employment led her to launch Ignore No More, a SaaS-focused marketing agency. Inspired by Warby Parker's innovative branding, Sophia built a $21K/month business through savvy positioning and strategic no-code solutions, employing a globally diverse team.
How much money it makes: $156K/year
How much did it cost to start: $5K
How many people on the team: 2
Case study about how Sophia O'Neal built Ignore No More, a profitable marketing agency for SaaS companies, working with 2-5 clients/mo and bringing in $13K-$21K/month, with a team of 10 employees speaking 12+ languages, showing how she went from freelancing to agency success despite financial struggles and setbacks.
21. Tribecto Automations ($120K/year)
Sam Wilcox, the founder of Tribecto Automations, came up with the idea for his business while working at InvisiblePPC, where he re-designed and rebuilt sales processes using CRM and automation tools. He started doing consulting as a side gig, and after 12 months of hard work, Tribecto was making more than his full-time role. Eventually, he decided to take the chance and run Tribecto Automations full-time, leading to consistent growth and profitability.
How much money it makes: $120K/year
How many people on the team: 0
Tribecto Automations re-designed sales and marketing processes for B2B companies, growing from $5k/month to $10k/month, through creating a defined productized service model and using specific software tools for email marketing, CRM, webhooks and Zapier.
22. Maverick Media Lab ($120K/year)
Gilberto, the founder of Maverick Media Lab, grew up in an immigrant family in the US with a desire for financial independence. After working for a marketing agency and refining his skills, he ventured out on his own to create a service that would help businesses generate more referrals. By focusing on using LinkedIn and email to expand clients' networks of referral partners, Maverick Media Lab has grown rapidly and is projected to double its current revenue of $10k/month in the next six months.
How much money it makes: $120K/year
How much did it cost to start: $0
How many people on the team: 0
Gilberto, founder of Maverick Media Lab, shares his success story of generating $10k/month through his productized Referral Connector System, which helps businesses enter the online marketing space without large advertising costs.
23. Mailmodo ($102K/year)
Aquibur Rahman, the founder and CEO of Mailmodo, came up with the idea for his business while working as a marketer at a fintech company. He realized the importance of email for business growth and saw the potential of AMP emails when Google announced them for the Gmail app. Seeing the gap in the market for a no-code platform that supports AMP emails, Rahman decided to create Mailmodo to help marketers improve email conversions and engagement.
How much money it makes: $102K/year
How many people on the team: 25
Mailmodo, an email marketing software that enables marketers to send app-like interactive emails, accelerated to 100k+ ARR in just five months after launching the public version in January 2021, with a focus on attracting and retaining customers through organic growth and product-led solutions.
24. Electric Sauce ($90K/year)
The founders initially started as Shopify developers but quickly realized the need for email marketing strategies in the eCommerce space. They used Upwork as a platform to find clients and focused on providing valuable services at reasonable prices. Their dedication to simplicity and accountability helped them attract and retain customers, with their main client being acquired through Upwork.
How much money it makes: $90K/year
How much did it cost to start: $2K
How many people on the team: 0
Electric Sauce, a data-driven, retention-focused, email marketing micro-agency founded by two Seans, generates $12,500 a month through pricing their services from $3,500 to $5,000 for established brands, and $1,500 to $2,500 for startups through patient learning, frugality, simplicity, extensive outreach on Upwork, and utmost accountability while using tools like ClickUp, and exposure to thought leaders on YouTube and courses like Klaviyo and Smart Marketer.
25. Nureply ($48K/year)
Wanted to find alternative solutions to finding customers. And did not want to only use paid advertising or cold outreach on LinkedIn.
Learned about email marketing and started exploring how to use it to attract customers.
After realizing he was writing the same outreach nearly every day, he wondered if he could build an AI-based tool for emails.
With a background in Machine Learning (ML), and AI topics, and a working knowledge of GPT-3/OpenAI, he started developing an AI-based email marketing tool.
How much money it makes: $48K/year
How much did it cost to start: $200
How many people on the team: 0
Onur Geneş founded Nureply to help SaaS and agency owners boost their revenue through email marketing, growing to $4,000 in revenue per month in just four months, without any paid advertising campaigns yet.
26. Bluetick.io ($42K/year)
Mike Taber came up with the idea for Bluetick.io after experiencing the frustration of sending follow-up emails and tracking responses manually. He validated the idea by conducting customer interviews and collecting prepayments, and then hired a team of developers to build the product. After improving the website and launching, he focused on email marketing to attract and retain customers.
How much money it makes: $42K/year
How many people on the team: 0
Bluetick.io is a self-funded SaaS app that helps salespeople, customer success reps and busy founders close the loop with their customers using sequences of automated email follow ups, achieving $1,000 MRR without writing a single line of code through customer validation and prepayments.
27. Findymail ($30K/year)
Built an email finder tool for Twitter called Scrappybird. He realized it was too niche and expanded to the lead generation space – Findymail.
How much money it makes: $30K/year
How much did it cost to start: $100
How many people on the team: 0
Findymail founder Valentin Wallyn shares how he went from being a teenage gamer creating digital currency to building successful SaaS businesses, with his latest venture reaching $2,500 in monthly recurring revenue just months after launching.
28. Mutant Mail ($24K/year)
Abhishek, the founder of Mutant Mail, came up with the idea for his business after facing a server outage and receiving a DMCA complaint due to email monitoring negligence. Realizing the need for a solution to easily manage multiple domain emails, Abhishek and his team developed Mutant Mail, the only server-side solution to this problem. Within two weeks of its soft launch, they acquired 10 paid customers, and within five days of their AppSumo launch, they gained another 100 paid customers.
How much money it makes: $24K/year
How much did it cost to start: $500
How many people on the team: 2
Mutant Mail, a SaaS product from Fresent LLC, allows entrepreneurs, small businesses, marketers, and individuals to effortlessly manage all their domain emails from a single inbox, with a max usage account managing close to 245 email ids across 29 domains and acquired 10 paid customers within 2 weeks of its soft-launch and 100 more within 5 days of its AppSumo launch.
29. H-supertools ($24K/year)
Hasan, the founder of H-supertools, came up with the idea while developing tools for his own online business. He realized that these tools could be valuable for others as well, so he decided to offer them for free on a website. Through content creation and word-of-mouth, he attracted a large user base and was able to monetize the platform through various revenue streams.
How much money it makes: $24K/year
How many people on the team: 4
H-supertools founder Hasan developed a set of free SEO and digital marketing tools generating $2k per month in profit using Google Adsense, affiliate marketing, selling ad spaces, and email, plans to launch a membership option, and has attained over 80k registered users and 300k monthly visits in less than two years.
30. VCbacked ($18K/year)
By noticing the limitations in existing lead databases like Cyberleads and Who Raised?, the founder of VCbacked pinpointed a niche need for more tailored and comprehensive contact information for B2B companies, leading to a $1.5K MRR venture.
How much money it makes: $18K/year
How much did it cost to start: $1K
How many people on the team: 0
As an aspiring founder, learn how the Boring Founder built VCbacked, a profitable sales enablement software business that provides access to data on thousands of Venture capital-funded startup founders, with a current monthly revenue of $1.5K and plans for future growth through reinvestment.
31. Baxter Inc. ($12K/year)
The founder was having a tough time managing his Gmail inbox when he came up with the idea of a dashboard. He then interviewed dozens of regular American adults to see if the idea was appealing. Soon, he found out that the majority of people preferred a simple tool rather than a dashboard. This motivated him to build Baxter.
How much money it makes: $12K/year
How much did it cost to start: $50K
How many people on the team: 1
A case study on the founder of Baxter, a browser extension that helps Gmail users organize their inboxes by unsubscribing from newsletters, deleting unneeded emails, and automatically labeling and organizing emails, which generated over $1,000 in monthly recurring revenue in just nine months and successfully acquired an existing Gmail Unsubscribe extension to drive organic user growth.
32. weMail ($1.44K/year)
Tareq Hasan and his partner Nizam Uddin founded weDevs in 2008, a company focused on building successful WordPress products. After experiencing the need for an affordable and WordPress-based email marketing platform, they developed weMail to save money and offer quality features. Their strategy of targeting the WordPress community and utilizing content marketing has helped attract and retain customers.
How much money it makes: $1.44K/year
How much did it cost to start: $500
How many people on the team: 4
weMail is a WordPress-based email marketing tool that boasts affordable email automation and boasts features such as third-party sending APIs and the ability to integrate for free, with over 12K downloads and 500 active installs.
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