Guest Blogging: The Basics And Everything To Know Before Getting Started

Pat Walls

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Updated: September 12th, 2024

What Is Guest Blogging?

Guest blogging is a content marketing strategy that involves writing and publishing a blog post on another company’s website.

Guest posts include your byline and are highlighted by the editor of that website as being written by a guest author or contributor

Guest posts attract a new audience and ultimately boost brand credibility and awareness.

Guest Blogging Key Takeaways

Before you begin, make sure you have a clearly defined objective/goal
Research different sites that accept guest authors and are actively looking for new content
Aim at establishing a connection with the website owner
Pitch topics that are likely to be popular and interesting to the website's audience

Understanding How Guest Blogging Works

Guest blogging provides startups an effective approach for getting their thoughts and their products out to a wider audience.

For guest blogging to be an effective marketing strategy, consider pitching your content to a website that has a similar audience and a wide reach.

The ultimate goal is for the reader to click to your website or blog, so it's important that you create engaging and unique content.

Real-World Examples of Successful Entrepreneurs Who Guest Blog

1. Diggity Marketing

Matt Diggity, a search engine optimization expert and the founder and CEO of Diggity Marketing, uses guest posting as a leading strategy for generating leads to his company’s website.

Matt's guest posts are featured on leading publications like Inc and Hostgator.

2. Brad Thomas

Brad Thomas contributes to Forbes and Seeking Alpha.

By guest posting on a leading website, Brad is able to reach a large and diverse audience interested in real estate and investments.

How To Get Started With Guest Blogging

Determine your guest posting goals
Research and find guest posting opportunities
Qualify guest posting websites
Develop blog post ideas
Create a guest post pitch
Write a blog post worth publishing
Follow up
Track guest posting results

Writing great posts for your guest blogging campaign can be an overwhelming task, especially to a busy entrepreneur.

Fortunately, there are ways to find experienced content writers who can help you with guest blogging.

Here are some different ways to find talent:

Upwork

The largest freelancing website, where businesses connect with talented freelancers.

Pricing: Freemium
Twitter: @upwork
Website: upwork.com

Businesses using Upwork:

598 successful businesses are using Upwork ➜

Get Upwork ➜

guru

Makes it simpler to hire freelancers online from over 3 million professionals and get freelance jobs from thousands of projects posted on its freelancing.

Twitter: @GuruFreelancing
Website: guru.com

Businesses using guru:

Get guru ➜

Start guest posting

Guest posting on other blogs about your expertise is a great way to get your name out there and may also help with SEO.

Here are a couple good resources:

Case Study

We built a bunch of backlinks to it through sharing an infographic, manual outreach, and guest posting, and quickly saw it rise to the top 3 for most of its target keywords.

We repeated the operation with several other topics, observed great success, and eventually concluded that every single post on the Reedsy blog should be for SEO purposes.

Ricardo Fayet, on starting Reedsy ($2,000,000/month) full story ➜

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meet the author

Pat Walls