A/B Testing Platform

A/B Testing Platform Success Stories [2024]

Pat Walls

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Updated: October 10th, 2024

Ever wondered how top businesses optimize their marketing strategies with precision? Consider starting an A/B testing platform.

An A/B testing platform allows companies to test different versions of their online content, like websites, emails, or ads, to see which one performs better. Essentially, you’ll give businesses the tools to compare the effectiveness of different designs, headlines, or calls to action.

The demand is high, as data-driven decision making becomes critical for businesses. Developing this platform will require technical skills, particularly in coding and analytics. Once built, you can offer various subscription models to monetize it.

If you’re interested in digital marketing and analytics, building an A/B testing platform can offer a rewarding and scalable business opportunity. Not only will you help companies grow, but you’ll also be diving into a continually evolving industry ripe for innovation.

In this list, you'll find real-world A/B testing platform success stories and very profitable examples of starting a A/B testing platform that makes money.

1. Spencer Patterson ($1.68M/year)

Spencer Patterson, an ex-financial broker turned product developer, launched a paywall platform in 2019 initially to streamline his own content operations. Seeing its potential as an alternative to Patreon, he monetized the bootstrapped SaaS to $125,000 - $142,000 MRR, ultimately selling it for $3.5M on Flippa.

How much money it makes: $1.68M/year
How much did it cost to start: $6K
How many people on the team: 1

I Built $140K+ MRR SaaS With No Audience & Sold It For $3.5M

This case study is about a founder who launched a paywall platform for content creators in 2019, bootstrapping it from $0 and eventually selling it for $3.5M on Flippa, with the platform generating between $125,000 - $142,000 in Monthly Recurring Revenue (MRR) on 95% margins.

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2. Conversion Crimes ($120K/year)

Quinn Zeda, founder and CEO of Conversion Crimes, came up with the idea for her conversion rate optimization software after running her agency, Zeda Labs, for seven years. She realized that usability testing was a crucial aspect of generating results for her clients, but existing testing solutions on the market were not affordable or efficient. Drawing from her experience and market validation, Quinn built the first version of Conversion Crimes using WordPress and launched it in September 2020, generating nearly $10k in revenue in the first month.

How much money it makes: $120K/year
How many people on the team: 4

How I Created A Conversion Rate Optimization Software And Landed The #1 On Product Hunt

Conversion Crimes is a software with a service geared towards small businesses and agencies to help them with conversion rate optimization and user experience, which recorded just shy of $10k in its first month after launching in September 2020.

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Read by 7,971 founders