Activewear Brand

How Profitable Is An Activewear Brand? (Updated for 2024)

Pat Walls

•

Updated: October 5th, 2024

So you want to start an activewear brand?

And the first question that came to your mind was, “well, are activewear brands actually profitable?”

Especially considering:

You could start a activewear brand with as low as $1,000
Based on our data, activewear brands generate an average of $302K per year

There’s money to be made. Don’t worry.

But, I don't want to spoil it all. Below we’ll cover everything you need to know when it comes to the profitability of a activewear brand.

Let’s dive in!

Is an activewear brand profitable?

Yes, an activewear brand is generally a profitable business. However, you still need to consider several factors since these things always impact the overall outcome.

For instance, since average revenue is $302K per year with an estimated gross margin of 20%, you could expect to recover your investment within 16 months or even less.

But of course, it all comes down to how much you earn compared to the potential revenues of your activewear brand.

To determine whether your business is profitable, you should earn more than your expenses in the beginning months. However, while you're in your first month, it can be challenging to know what to expect.

Therefore, you should maintain a record of your monthly expenses and income to determine whether you're meeting your goals. By doing this step, you can see how your activewear brand is doing and if any changes or adjustments need to be made to enhance or maintain your efforts.

Is an activewear brand worth it?

If you’re wondering if a activewear brand is worth it, the answer is a big YES. With activewear brands, you have the potential to earn $302K per year (this is based on data reported by real founders).

Further, you could have your initial investment back within months. Simply put, it’s a business worth a shot, especially if you have the resources and make the necessary efforts to achieve or surpass the target.

With a market size of $, it will be possible for you to build something that grows and turns into a flourishing business. As such, it’s the type of business you might want to consider starting.

Of course, you must learn and understand every aspect of running a activewear brand to ensure success. Still, as long as you have the initial investment and can endure a few months before your actual gains, this business could be worth it.

You might want to consider reading more specifics about successful activewear brands case studies.

Examples Of Profitable Activewear Brands

Here are a few examples of profitable activewear brands, and a few more details about them:

1. Be Activewear ($1.5M/year)

Julie New, founder of Be Activewear, came up with the idea for her online retail store after realizing there was a need for a place where women of all sizes could find affordable Australian activewear and swimwear. With only $150, Julie launched the store in October 2014 and now generates over $1.5 million a year in sales, attracting customers through strategic Facebook and Instagram campaigns.

Is it profitable? Yes
How much money it makes: $1.5M/year

Starting A $1.5M/Year Business As A Single Mom

Australian woman launches affordable activewear store with only $150 and now sees over $1.5 million a year in revenue, using Shopify as the sales platform and Facebook and Instagram campaigns as the best source of advertising.

Read this case study

Read by 7,817 founders

2. Infinite Elgintensity Gym Apparel ($101K/year)

Elgin Mones, also known as Infinite Elgintensity, came up with the idea for his gym apparel business after his fitness comedy videos went viral on YouTube. He decided to capitalize on his newfound popularity by selling workout clothes to his fanbase. Using his dark sense of humor and love of video games, Elgin created designs and slogans that resonated with his audience and complemented his YouTube content, allowing him to generate revenue from both ad revenue and apparel sales.

Is it profitable? Yes
How much money it makes: $101K/year

How I Started A 8K/Month Gym Apparel Ecommerce

Learn how a lawyer turned YouTube comedian turned gym apparel entrepreneur created a profitable side business selling gym apparel with designs based on his dark sense of humor and love of video games, reaching a monthly revenue of over $8,000 by capitalizing on his newfound YouTube popularity and keeping an eye on competitors.

Read this case study

Read by 14,444 founders

3. Garage Gym Barbell Apparel ($84K/year)

Susie Q Aranda, the founder of Garage Gym Barbell Apparel, came up with the idea for her business after experiencing her own health transformation. Starting with personal goals and achievements in fitness, she expanded her passion for helping women and created a line of gym apparel. Through a partnership with a graphic designer and utilizing social media marketing, Garage Gym Barbell Apparel has grown into a successful business, consistently making $7k in sales every month.

Is it profitable? Yes
How much money it makes: $84K/year
How much did it cost to start: $1K

How I Started A $7K/Month Women's Gym Apparel Business From My Garage

This case study details a woman who started a women's gym apparel business from her garage, and has since grown consistently, with $7k a month in sales, by retaining customers through personal connections & genuine marketing, and plans to continue expanding with her passion.

Read this case study

Read by 6,933 founders

Learn more about starting an activewear brand:

Where to start?

-> How much does it cost to start an activewear brand?
-> Pros and cons of an activewear brand

Need inspiration?

-> Other activewear brand success stories
-> Marketing ideas for an activewear brand
-> Activewear brand names

Other resources

-> Activewear brand tips

How much can you make with an activewear brand?

With a activewear brand, you can make an average of $302K revenue per year (based on data reported by real businesses).

You can start with an initial investment as low as $1,000. Then, with proper knowledge and sustained effort, you could have an ROI (return of investment) within 16 months.

How much does a activewear brand make a week?

Based on our data, average weekly revenue for a activewear brand ranges around $6.28K. As such, you could see monthly revenues of $25.1K.

To know if your activewear brand achieves the weekly profit target, you need to keep track of the total earnings you get per day. Afterward, you'll want to consider subtracting the expenses you have daily.

Learning your weekly profit can also show whether you're hitting your target goal for your activewear brand.

How much do activewear brands owners make?

The income of an activewear brand owner can vary depending on various factors such as location, size, competition, and the owner's business skills.

But to give you some idea, the weekly revenue of an established activewear brand is about $6.28K. But this can be lower or higher depending on so many factors - it's almost impossible to say exactly.

While the potential for earning a good income as an activewear brand owner exists, success in this field requires a commitment to providing quality products and services and building a strong reputation within the community.

Activewear Brand Profit Margins

Generally speaking, an activewear brand can expect profit margin of around 20%. Profit margins refer to the percentage of revenue that remains after deducting all expenses associated with running a business. In the case of an activewear brand, profit margins can vary depending on various factors, such as the type and quality of products sold, the size of the store, and the level of competition in the area.

However, these figures can vary depending on the pricing strategy, inventory management, and overall efficiency of the business. To maintain healthy profit margins, activewear brand owners must focus on managing costs, negotiating favorable supplier terms, and providing high-quality products and services to attract and retain customers. By doing so, activewear brand owners can ensure long-term sustainability and profitability for their business.

Activewear brand owner salary

The salary of an activewear brand owner is an unpredictable figure. It's significantly influenced by numerous factors, including the store's location, its size, and the degree of competition. An owner of a well-established activewear brand, in a prime position, might see an average weekly salary around the ballpark of $1.26K.

But it's worth noting, such numbers aren't always consistent. The earnings can vary wildly, potentially swinging by as much as 80% either way.

Achieving consistent success and maintaining a reliable income stream in this industry requires a deep commitment. It's imperative to offer high-quality products, deliver impeccable customer service, and nurture a trusted bond with the community you serve.

Conclusion

In a nutshell, based on many of our examples, a activewear brand may be a promising business to start - but the success of your activewear brand mostly depends on your effort and your approach.

If you focus on these, you'll have a much higher chance of a profitable activewear brand.

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Starting An Activewear Brand: Everything You Need To Know

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