Analytics Tool

7 Tips For Starting A Successful Analytics Tool (2024)

Pat Walls

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Updated: January 19th, 2023

Want to start your own analytics tool? Here are some tips you should know:

Learn more about starting an analytics tool:

Where to start?

-> How much does it cost to start an analytics tool?
-> Pros and cons of an analytics tool

Need inspiration?

-> Other analytics tool success stories
-> Marketing ideas for an analytics tool
-> Analytics tool slogans
-> Analytics tool names

Other resources

We've interviewed thousands of successful founders at Starter Story and asked what advice they would give to entrepreneurs who are just getting started.

Here's the best advice we discovered for building an analytics tool:

#1: Marko Saric, founder of Plausible Analytics:

We chatted with with Marko, founder of Plausible Analytics ($100K/month). In our interview, Marko says:

No matter how great your blog post may be, chances are it will be seen only by your co-founder and perhaps your parents too if you don’t try to spread the word about it. So we do go into the relevant niche sites and communities, engage and share our message.

Read the full interview ➜

#2: Mark Asquith, founder of Captivate.fm:

We chatted with with Mark, founder of Captivate.fm ($/month). In our interview, Mark says:

It’s important to be humble and not assume that you know everything about an industry, problem, or solution just because you have an idea.

Read the full interview ➜

#3: Marko Saric, founder of Plausible Analytics:

We chatted with with Marko, founder of Plausible Analytics ($100K/month). In our interview, Marko says:

People don’t just come to you if you build something. That’s not enough. You need to get out there where the people you want to reach are hanging out and give them a reason to come and check you out.

Read the full interview ➜

#4: Rand Fishkin, founder of SparkToro:

We chatted with with Rand, founder of SparkToro ($/month). In our interview, Rand says:

The data you can find on the public Internet if assembled in the right ways, can provide incredibly high-quality, useful research.

Read the full interview ➜

#5: Hugo Valente, founder of Statful:

We chatted with with Hugo, founder of Statful ($8.5K/month). In our interview, Hugo says:

We wanted to have a tool that would give us the flexibility and the power to instrument what we really wanted to monitor, in a simple way.

Additionally:

Building a great product is, without a doubt, a challenging endeavor. Do a little something every day, and don't be afraid to expose it to friends, and then to people in your targeted business.

Read the full interview ➜

#6: Aaron Beashel, founder of Attributer :

We chatted with with Aaron, founder of Attributer ($100K/month). In our interview, Aaron says:

Looking at bigger picture numbers helps me to see that even though there are peaks and troughs in the short-term numbers, we’re still growing pretty nicely.