B2 B Marketing Consulting

6 B2 B Marketing Consulting Success Stories [2024]

Pat Walls

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Updated: October 10th, 2024

B2B marketing consulting offers a compelling avenue for those with a knack for business strategy and communication. In simple terms, it involves helping other businesses enhance their marketing efforts to achieve specific goals.

Your role as a B2B marketing consultant is to analyze client needs, develop tailored marketing plans, and implement strategies that drive growth. From content creation to SEO, and social media management to lead generation, the scope of work is broad and impactful.

This initiative is especially rewarding for those who enjoy problem-solving and building client relationships. It allows you to leverage your expertise to produce tangible results, adding value to other businesses while also building a successful venture for yourself.

Starting a B2B marketing consulting firm is demanding but fulfilling. With the right tools and a clear strategy, it can be a highly lucrative business that capitalizes on your existing skills and passion for marketing.

In this list, you'll find real-world B2B marketing consulting success stories and very profitable examples of starting a B2B marketing consulting that makes money.

1. Pricing I/O ($3M/year)

Marcos Rivera, the founder of Pricing I/O, came up with the idea for his business after realizing that pricing was considered a black art to many B2B SaaS leaders. With his deep experience in building and growing software products, as well as his expertise in pricing and packaging from his time at Vista Equity Partners, Marcos decided to help software companies shift pricing from guesswork to a framework. Despite the risks involved, Marcos took the leap and started Pricing I/O, quickly signing his first client within a week of launching. Since then, the company has experienced significant growth, attracting and retaining customers through a community-focused approach, an authority position on pricing, and bite-sized content that resonates with their target audience.

How much money it makes: $3M/year
How much did it cost to start: $5K
How many people on the team: 9

How I Built A $3M Agency Helping SaaS Companies Nail Their Pricing

Pricing I/O, a pricing consultancy for B2B software companies, doubled their team size and tripled revenue in only their second year in business, helping 106 SaaS companies all during a pandemic without any marketing spend.

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2. Fullfunnel ($600K/year)

Andrei Zinkevich and Vladimir Blagojević came up with the idea for Fullfunnel.io while developing an ABM strategy for B2B tech startups. They noticed that many companies had a limited understanding of ABM and decided to launch a pilot campaign to validate the demand for in-house ABM operations. The campaign generated 6 sales opportunities and 2 deals, validating the idea for Fullfunnel.io in September 2020. Since then, they have utilized regular marketing operations, thought leadership on LinkedIn, personalized outreach, and detailed case studies to attract and retain customers, leading to $1M in the sales pipeline and $500K ARR in just 18 months.

How much money it makes: $600K/year
How much did it cost to start: $0
How many people on the team: 2

How Our B2B Marketing Agency Reached $50K/Month In Just 18 Months

Co-founders at Fullfunnel.io generated $1M in sales pipeline and extended their portfolio in 18 months to grow the company to $500K ARR by training and guiding B2B marketing and sales teams to connect, engage & win deals with target accounts and create stable demand for products with impressive growth tactics on LinkedIn.

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3. Conversion Alchemy ($132K/year)

Chris, the founder of Conversion Alchemy, came up with the idea for his business after transitioning from a career as a software engineer to exploring various online marketing ventures. He eventually discovered copywriting and became fascinated with the psychology behind it. Recognizing a gap in the market, he decided to position himself as a conversion copywriter specializing in SaaS and e-commerce businesses, focusing on the importance of user experience in increasing conversions. After gaining experience and refining his skills, Chris launched Conversion Alchemy and began attracting clients through referrals.

How much money it makes: $132K/year
How much did it cost to start: $50
How many people on the team: 0

How I Went From Software Engineer To Copywriter (And Made $150K In Just 18 Months)

Conversion Alchemy is a successful conversion copywriting agency that helps 7 and 8-figure SaaS and E-commerce businesses convert more of the right website visitors into excited buyers, with over $149,194 in revenue in just 19 months.

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4. Lead Comet ($96K/year)

James De Roche, the founder of Lead Comet, came up with the idea for his SEO agency after working at a PPC agency and realizing the gulf between what SEOs talk about and what they deliver. He wanted to provide high-quality SEO strategies that actually delivered results for B2B organizations, and decided to start Lead Comet with a focus on rapid results through sprints instead of the traditional retainer model. With projected annual revenue of $120,000 in its first year and expected growth in year two, Lead Comet offers its clients the freedom to test its services before committing to long-term contracts.

How much money it makes: $96K/year
How much did it cost to start: $30K
How many people on the team: 2

This Former Teacher Started An $8K/Month SEO Agency For B2B Companies

Lead Comet is a successful B2B SEO agency that uses sprints instead of retainers to rapidly deliver results for their clients, generating $120,000 in annual revenue for their first year and projected to double their profits in year two, with a focus on creating systems and processes to deliver the highest quality SEO strategies.

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5. Koala Rank ($96K/year)

Arrigo, the founder of Koala Rank, stumbled upon the idea of starting his own business while working as a freelancer on Fiverr. After receiving an email about Fiverr's new Studios feature, he saw an opportunity to create his own thing and decided to click on the "Create a Studio" button. This marked the beginning of Koala Rank, an all-in-one content marketing service that now generates $8K in monthly recurring revenue.

How much money it makes: $96K/year
How much did it cost to start: $4K
How many people on the team: 1

From Freelancing On Fiverr To Starting An $8K/Month Content Marketing Service For Small B2B Firms

Koala Rank, an all-in-one content marketing service for B2B firms founded by Arrigo, has grown to $8K in MRR since its launch in Jan 2020 with retention being good and March 2021 seeing a boom in subscriptions.

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6. Startupily ($18K/year)

Safwan Khan, founder of Startupily, came up with the idea for his blog when he was struggling to find a job and needed to earn an income. Inspired by the trend of blogging for side income, he started interviewing entrepreneurs and publishing their interviews on Startupily. Over time, he expanded the blog by adding business articles, templates, and documents, attracting traffic and positive response from entrepreneurs worldwide.

How much money it makes: $18K/year
How much did it cost to start: $50
How many people on the team: 0

How I Started A Profitable Entrepreneurship Blog With Just $50

Founder Safwan Khan started Startupily, a blog for entrepreneurs seeking business articles and resources, after being inspired by Pat Flynn's podcast and networking app DUST, providing free PR services for small business owners, before expanding into publishing business articles and selling business plan templates and documents, resulting in partnerships with global sites Influencive and Thrive Global.

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Read by 2,815 founders