Baby Wipes Business

Baby Wipes Business Success Stories [2024]

Pat Walls

•

Updated: October 8th, 2024

In a world where parents increasingly seek convenience and quality for their little ones, starting a baby wipes business presents a compelling opportunity. It's about creating and selling an essential product that simplifies childcare for millions of families.

First, you'll need to understand what sets your wipes apart—perhaps eco-friendliness, hypoallergenic materials, or affordability. Then, you'll work on sourcing quality materials, setting up manufacturing, and developing a strong brand. Effective marketing will be crucial to reach your target audience, whether through social media, parenting blogs, or retail partnerships.

Generating interest won’t just be about the product, but your story and commitment to quality. Parents want to trust the products they use for their babies, and by highlighting the benefits and your dedication, you’ll create a desire for them to support and buy from your brand.

In this list, you'll find real-world baby wipes business success stories and very profitable examples of starting a baby wipes business that makes money.

1. The Hygiene Company ($6.25M/year)

Jonathan Bradford came up with the idea for his hygiene solutions business, Wipepod, when he was at a local gym and realized there was no convenient way to access disinfectant wipes to clean the equipment. He believed that providing a nice-looking dispenser that held a good number of antibacterial wipes would enhance cleanliness in organizations and improve compliance with hygiene practices. Since then, Wipepod has grown and expanded its manufacturing capabilities, supplying gyms, offices, universities, and more with their product worldwide.

How much money it makes: $6.25M/year
How much did it cost to start: $65K
How many people on the team: 6

How My Forward-Thinking Hygiene Solutions Company Is Thriving In COVID-19

A hygiene solutions company founded by Jonathan Bradford now earns £500k/month, after years of developing a wall-mounted antibacterial wipe dispenser that is used in health clubs, workplaces, and in over 100 locations worldwide, and also developing an electronic washroom hygiene monitor.

Read this case study

Read by 9,633 founders