Beard Care Products

2 Beard Care Products Success Stories [2024]

Pat Walls

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Updated: October 10th, 2024

Interested in the growing trend of grooming? Consider launching a beard care products business.

The concept is straightforward: create and sell high-quality products specifically designed for beard maintenance, such as oils, balms, and grooming kits. With the increasing popularity of facial hair, there’s a significant demand for products that help men care for their beards.

Dive into product research to find natural ingredients that cater to different beard types and conditions. Partnering with reliable suppliers is crucial for maintaining consistency and quality. Marketing efforts can be bolstered by creating engaging content and leveraging social media influencers to build trust and brand loyalty.

This venture offers not just a profitable business opportunity but also a chance to tap into a niche market that values self-care and personal grooming. If you’re passionate about helping others look their best, this could be the ideal business for you.

In this list, you'll find real-world beard care products success stories and very profitable examples of starting a beard care products that makes money.

1. Beardbrand ($1.2M/year)

Eric Bandholz, the founder of Beardbrand, came up with the idea for his business after experiencing the pressures of conforming to corporate grooming standards. He wanted to create a brand that catered to "urban beardsmen" like himself who didn't fit the traditional stereotypes. Through content creation and a strong focus on owning their audience, Beardbrand has grown from a $30 investment to seven figures in a short period of time.

How much money it makes: $1.2M/year
How much did it cost to start: $0
How many people on the team: 11

Starting a Beard Branded Store Earning Over $100k/mo

American men's grooming company Beardbrand has grown from a $30 investment to seven figures and bootstrapped its expansion, thanks to a focus on content creation that allows the firm to control its audience and own its email database. The company originated after founder Eric Bandholz attended a beard enthusiasts' gathering and coined the term "urban beardsman" to describe traditional men who "didn't fit the typical stereotypes," and has benefited from coverage including a New York Times piece and TV appearance on Shark Tank.

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2. Heliotrope San Francisco ($360K/year)

Jonathan Plotzker-Kelly, the founder of Heliotrope San Francisco, came up with the idea for his all-natural skincare line after struggling to find a shower gel without artificial perfume. He called on chemists he knew from his previous work in the industry to help create formulas, and enlisted the support of friends and neighbors to test his products. Through slow and sustainable growth, Heliotrope San Francisco has expanded its line and projected sales for this year are approximately $250K.

How much money it makes: $360K/year
How much did it cost to start: $50K
How many people on the team: 2

How I Started An All-Natural Skincare Line

Heliotrope San Francisco is an all-natural skincare line that started as a small shop in the Bay Area over ten years ago, choosing slow, sustainable growth, and expects to earn approximately $250K in sales this year.

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