Beard Products Business

3 Beard Products Business Success Stories [2024]

Pat Walls

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Updated: October 10th, 2024

Want to tap into the booming grooming industry? Consider starting a beard products business. Offering an array of oils, balms, and grooming kits, this venture targets a growing market of style-conscious consumers.

Start by researching high-quality ingredients and unique product formulations that set you apart. You'll need to develop a brand strategy, focusing on what's distinctive about your products. Online platforms like Etsy or Shopify can help you launch your store without hefty overhead costs.

Effective marketing through social media and influencer partnerships can amplify your reach. Customer education on beard care can create loyalty and drive repeat purchases. While the initial setup requires effort in research and branding, a well-defined niche can yield substantial rewards. Ready to cater to the bearded? This business can offer a fulfilling blend of creativity and commerce.

In this list, you'll find real-world beard products business success stories and very profitable examples of starting a beard products business that makes money.

1. CanYouHandlebar ($1.2M/year)

Doug Geiger, founder of Can You Handlebar, came up with the idea for his men's grooming product business when he realized there was a lack of high-quality and transparent beard and moustache products available. After numerous experiments and research, he launched the business with a humble credit card investment, and it has since grown to generate millions in revenue, with products stocked in major retailers like The Art of Shaving.

How much money it makes: $1.2M/year
How much did it cost to start: $400
How many people on the team: 10

How I Turned A Moustache Wax Recipe Into A Million Dollar Business

Men's grooming product company Can You Handlebar grew from a kitchen countertop with a stolen crockpot to making a million dollars in the first three years, expanding to a 10,000 square foot building and a network of international retail partners, with a focus on quality products and customer service.

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2. Beardbrand ($1.2M/year)

Eric Bandholz, the founder of Beardbrand, came up with the idea for his business after experiencing the pressures of conforming to corporate grooming standards. He wanted to create a brand that catered to "urban beardsmen" like himself who didn't fit the traditional stereotypes. Through content creation and a strong focus on owning their audience, Beardbrand has grown from a $30 investment to seven figures in a short period of time.

How much money it makes: $1.2M/year
How much did it cost to start: $0
How many people on the team: 11

Starting a Beard Branded Store Earning Over $100k/mo

American men's grooming company Beardbrand has grown from a $30 investment to seven figures and bootstrapped its expansion, thanks to a focus on content creation that allows the firm to control its audience and own its email database. The company originated after founder Eric Bandholz attended a beard enthusiasts' gathering and coined the term "urban beardsman" to describe traditional men who "didn't fit the typical stereotypes," and has benefited from coverage including a New York Times piece and TV appearance on Shark Tank.

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3. HUSKYBEARD ($42K/year)

Paul, a 22-year-old Korean American entrepreneur, came up with the idea for HUSKYBEARD after his own personal experience with growing a beard and the desire to provide effective beard care products. After facing initial challenges and pivoting from a beard growth idea to beard care, Paul spent countless hours researching, formulating, and designing his products to create a strong brand. Using primarily Facebook Ads, along with other marketing channels like Amazon, Reddit, and email marketing, Paul was able to scale HUSKYBEARD to a 6-figure business with a 30% customer retention rate.

How much money it makes: $42K/year
How many people on the team: 1

Growing And Selling An Online Beard Care Business

A 22-year-old Korean American entrepreneur shares the story of how he pivoted from a beard growth cosmetic business to a beard care brand, built a strong community with a 30% customer retention rate, and scaled to a six-figure revenue with primarily Facebook ads.

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Read by 17,217 founders