5 Beauty Blogger Success Stories [2024]

Pat Walls

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Updated: November 1st, 2023

Become A Beauty Blogger

Here are some real life success stories of starting a beauty blogger:

1. The Holistic Enchilada ($96K/year)

Delilah Orpi started her blog, The Holistic Enchilada, in 2017 as a side project while working as a full-time teacher. After finding success with a post about her curly hair routine, she decided to focus on the curly hair niche. With the help of blogging courses and her expertise in clean beauty, Delilah has grown her blog to earn an average of $7,000 a month in revenue.

How much they make: $96K/year
How much did it cost to start: $250
Current team size: 2

How I Make $96K/Year As A Beauty Blogger

Delilah Orpi's blog "The Holistic Enchilada" is making up to $7,000 a month in revenue through sales of digital products, display ads, affiliate marketing, and sponsored posts in the niche market of clean beauty and curly hair, with a focus on retaining customers through email marketing and SEO.

About

Delilah started The Holistic Enchilada over 6 years ago

Revenue

Delilah grew the business to $8K/month

Costs

It cost Delilah $250 to start the business

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2. Zoella YouTube Channel ($4.57M/year)

How much they make: $4.57M/year
Current team size: 6

Zoe Sugg - From Bedroom Blogger to Entrepreneur

Case study: How Zoella earned over $5 million through YouTube, with almost a billion views and over 10.8 million subscribers, and leveraged her popularity to secure lucrative advertising and television opportunities.

About

They started Zoella YouTube Channel about 15 years ago

Revenue

They grew the business to $381K/month

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Read by 1,038 founders