Beer Brand Merchandise

Beer Brand Merchandise Success Stories [2024]

Pat Walls

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Updated: October 9th, 2024

Thinking about capitalizing on the growing craft beer trend? Consider starting a beer brand merchandise business. In simple terms, this involves creating and selling branded items like t-shirts, hats, and glassware for breweries.

You'll need to collaborate closely with breweries to design merchandise that resonates with their brand and appeals to their customers. It's less about the beer itself and more about crafting a lifestyle around it. Your main tasks will include sourcing quality products, managing inventory, and promoting your merchandise through channels like brewery taprooms and online stores.

If you have a knack for design and a passion for beer culture, this could be a rewarding venture. The demand for unique, well-crafted beer merchandise is only going up, offering you a solid niche with ample growth potential. Get ready to blend creativity with business acumen in a market that’s overflowing with possibilities.

In this list, you'll find real-world beer brand merchandise success stories and very profitable examples of starting a beer brand merchandise that makes money.

1. Beardbrand ($1.2M/year)

Eric Bandholz, the founder of Beardbrand, came up with the idea for his business after experiencing the pressures of conforming to corporate grooming standards. He wanted to create a brand that catered to "urban beardsmen" like himself who didn't fit the traditional stereotypes. Through content creation and a strong focus on owning their audience, Beardbrand has grown from a $30 investment to seven figures in a short period of time.

How much money it makes: $1.2M/year
How much did it cost to start: $0
How many people on the team: 11

Starting a Beard Branded Store Earning Over $100k/mo

American men's grooming company Beardbrand has grown from a $30 investment to seven figures and bootstrapped its expansion, thanks to a focus on content creation that allows the firm to control its audience and own its email database. The company originated after founder Eric Bandholz attended a beard enthusiasts' gathering and coined the term "urban beardsman" to describe traditional men who "didn't fit the typical stereotypes," and has benefited from coverage including a New York Times piece and TV appearance on Shark Tank.

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