Bicycle Company

10 Tips For Starting A Successful Bicycle Company (2024)

Pat Walls

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Updated: January 19th, 2023

Want to start your own bicycle company? Here are some tips you should know:

Learn more about starting a bicycle company:

Where to start?

-> Bicycle company plan
-> How to finance a bicycle company?
-> How much does it cost to start a bicycle company?
-> Pros and cons of a bicycle company

Need inspiration?

-> Other bicycle company success stories
-> Marketing ideas for a bicycle company
-> Bicycle company slogans
-> Bicycle company names
-> Bicycle company Instagram bios
-> Bicycle company Instagram captions

Other resources

-> Profitability of a bicycle company
-> Blog post ideas for a bicycle company
-> Bicycle company quotes

We've interviewed thousands of successful founders at Starter Story and asked what advice they would give to entrepreneurs who are just getting started.

Here's the best advice we discovered for starting a bicycle company:

#1: Mehdi Farsi, founder of State Bicycle Co.:

We chatted with with Mehdi, founder of State Bicycle Co. ($1M/month). In our interview, Mehdi says:

The quality of the product is the most important thing. Your brand, your reputation, and the overall health of the business rely heavily on it.

Additionally:

I usually advise people to take risks early on. When you are more established you have more to lose.

Read the full interview ➜

#2: Xavier Claveria Masip, founder of Santafixie:

We chatted with with Xavier, founder of Santafixie ($300K/month). In our interview, Xavier says:

Be careful with this marketing tools. Is very easy to spend thousands of pounds per month they will show you good results according to their tools but you need to check the reality.

Read the full interview ➜

#3: Jonathan Shriftman, founder of Sole Bicycles:

We chatted with with Jonathan, founder of Sole Bicycles ($250K/month). In our interview, Jonathan says:

When all the shops asked how fast we could deliver our initial Sole bicycles, we knew we had product-market fit and a customer in hand. Our first container of bicycles sold out in less than two weeks…. 157 bicycles.

Additionally:

Over 60% of our traffic is attributable to word-of-mouth marketing. We know this because when people purchase, we have an attribution pop-up to ask how they heard about the brand. Nothing better than referrals from friends, family, and colleagues.

Read the full interview ➜

#4: Ruan Deyzel, founder of Smoove:

We chatted with with Ruan, founder of Smoove ($25K/month). In our interview, Ruan says:

I just wasn't earning enough money to support my wife and child, just having a basic lifestyle was making us get further into debt with every month that went by.

Additionally:

I always tell myself that I cannot just sit in my office hoping for business to come my way. The best thing is to get in the car or in the airplane face your fears and make it happen!

Further:

I think that business owners can often feel isolated and alone facing the problems they have and reading about great companies like Nike and that they went through exactly the same issues really makes it better!

Read the full interview ➜

#5: Xavier Claveria Masip, founder of Santafixie:

We chatted with with Xavier, founder of Santafixie ($300K/month). In our interview, Xavier says:

If you hire good professionals, they will work in the company's aim, and If they feel that you trust them they will give the best to you and to the company.

Read the full interview ➜

#6: Manuel Schürholz, founder of Bombtrack Bicycle Co.:

We chatted with with Manuel, founder of Bombtrack Bicycle Co. ($/month). In our interview, Manuel says:

The amount of discipline to keep everything going on is enormous, and it is much easier to invest time and effort if you like what you’re doing. Patience is an important tool, not only in terms of satisfying expectations but furthermore trying to plan mid-and long-term.