Content Agency

Content Agency Success Stories [2024]

Pat Walls

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Updated: September 25th, 2024

Every brand needs a voice, and a content agency can be the entity that crafts it. Simply put, a content agency produces written, visual, and digital material for businesses to engage their audience.

The core business revolves around creating blog posts, social media updates, videos, and more, tailored to the target audience's interests. The rise of digital marketing has made quality content indispensable, and your agency can fill that gap.

If you have a knack for storytelling and a pulse on market trends, starting a content agency could be a rewarding venture. Get ready to build a versatile team of writers, designers, and strategists, as well as forge strong relationships with clients.

With consumer demand for compelling content on the rise, this business idea can offer both creative fulfillment and financial potential. Dive into the dynamic world of content creation and help brands stand out in their crowded markets.

In this list, you'll find real-world content agency success stories and very profitable examples of starting a content agency that makes money.

1. Express Writers ($840K/year)

Julia McCoy dropped out of college at 19 to pursue her passion for writing and started her content writing agency, Express Writers, with just $75. Through a combination of content marketing and exceptional writing talent, McCoy grew her agency to surpass $80k in monthly recurring revenue (MRR) by the age of 27, serving a large number of clients and attracting over 100,000 organic visitors to her website each month. Despite starting with limited resources, McCoy's hard work and dedication have led to her agency's remarkable success.

How much money it makes: $840K/year
How much did it cost to start: $75
How many people on the team: 2

Growing a Writing Business with an Ecommerce Shop to $70K/MRR at 27 Years Old

Express Writers, a content writing agency, grew from a $75 investment to surpassing $80k MRR within seven years through content marketing, client focus, and steady growth with a debt-free business model.

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2. Freshly Squeezed ($33.6K/year)

Adam Crookes, the founder of Freshly Squeezed, had always dreamed of running his own business and had been developing ideas since his high school days. After leaving a digital marketing agency, he took the opportunity to start a content writing business. In just six months, Freshly Squeezed has become incredibly successful, earning considerably more than Adam's previous job.

How much money it makes: $33.6K/year
How many people on the team: 0

How I Started A $2.8K/Month Content Writing Agency Focused On SEO Growth

Learn how Adam Crookes started a content writing business, Freshly Squeezed, from scratch, resulting in $3K MRR in just 6 months, and get tips on attracting and retaining customers and building a successful service-based business.

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Read by 6,104 founders

3. Piktostory (now known as Piktochart) ($24K/year)

Ching, the co-founder of Piktostory (now known as Piktochart Video), came up with the idea for the business while realizing the fragmented nature of the video space and the need for a consolidated video editing tool. With the goal of simplifying video editing and repurposing, Piktostory (now known as Piktochart Video) was born. Despite facing challenges and being self-financed, the company has gained traction through successful Product Hunt launches and partnerships, and is focusing on adding more features and expanding its user base.

How much money it makes: $24K/year
How much did it cost to start: $300K
How many people on the team: 6

I Created The Simplest Video Editor Ever & Earn $2K/Month

Piktostory co-founder, Ai Ching Goh, divulges how she created a simple video editor with customizable captions and integrated "highlight" clipping features, attracting over 350 early adopters and focusing on promoting through Facebook communities and Product Hunt to acquire new paying customers.

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Read by 3,912 founders