19 Copywriter Success Stories [2024]
Copywriting is a high-demand, high-reward job. This kind of work can be done from anywhere - all you need is a computer and an internet connection.
With services like Upwork and Fiverr, it's easier than ever to find work, build up your clientele, and make a substantial living copywriting.
Once you've gained experience and connections in this field, you may consider venturing out on your own and starting your own copywriting business.
In this list, you'll find real-world copywriter success stories and very profitable examples of starting a copywriter that makes money.
1. Quantum Digital Assets ($1.92M/year)
Peter Kozodoy, the co-founder and CEO of Stradeso, came up with the idea for the business after realizing the challenges faced by marketers in getting agency-level creative work at affordable prices. Inspired by the Uber model, Kozodoy created Stradeso, a subscription service that connects customers directly to creatives with excess capacity, eliminating the need for hiring agencies or freelancers. The platform aims to provide fast and inexpensive creative content, while maintaining high quality.
How much money it makes: $1.92M/year
How much did it cost to start: $0
How many people on the team: 4
Stradeso is a subscription service for creatives, connecting creative projects to creatives with excess capacity and offering unbeatably low prices, with over 2,000 creatives waiting to join the platform and b2b cards the secret to attracting and retaining customers.
2. Article-Writing Co ($1.5M/year)
David Tile, the founder of Article-Writing.co, originally tried to start a penny auction website after college but failed. He then turned to freelance writing to make some cash, which eventually led to him building a successful content writing service. With $40k - $50k in monthly revenue from clients like Answers.com, Tile's business has grown without any outside funding, emphasizing the importance of taking action and adapting to market forces.
How much money it makes: $1.5M/year
How many people on the team: 25
How David Tile turned a freelance writing gig into an $80k/month business, discussing lessons learned through managing growing demands and maintaining a remote team operation.
3. Grow Your Agency ($1.44M/year)
Iman Gadzhi, founder of IAG Media and Grow Your Agency, came up with the idea for his social media marketing agency (SMMA) and online course after mastering Facebook ads and personal branding. With over $1.2 million in profit in just two years and multiple successful students, Gadzhi has become a leader in the SMMA industry.
How much money it makes: $1.44M/year
How many people on the team: 2
Iman Gadzhi made over $1.2M in profit within two years with his social media marketing agency and education company, where he teaches entrepreneurs how to start and scale a profitable SMMA, with over 45 of his students making over six figures with their SMMA, and over 300 students having quit their regular jobs.
4. Kenji ROI ($1.26M/year)
Danny Carlson, the founder of Kenji ROI, came up with the idea for his business after a near-death experience while longboard racing in the Philippines. This experience pushed him to reevaluate his life and pursue his passion for online business. He chose Amazon FBA and quickly grew his own revenue account, but when it got suspended, he made the decision to use his skills to build an agency serving brands on Amazon. And thus, Kenji ROI was born.
How much money it makes: $1.26M/year
How many people on the team: 25
How Danny Carlson started an Amazon FBA seller services agency, growing it to over 10 team members with 638+ Amazon sellers served, resulting in more than $40k per month in revenue through copywriting, photography, video, and Amazon PPC management services.
5. Scribly ($444K/year)
After freelancing for a few months, Dani decided to launch Scribly.io, a productized copywriting service. Seeing the need for quick and reliable copy for startups and small businesses running growth experiments, she created Scribly to provide high-quality copy at a lower cost than hiring in-house. With monthly revenue reaching $14K, Scribly has become Dani's full-time job with ambitious plans for growth.
How much money it makes: $444K/year
How many people on the team: 3
Scribly.io, a subscription-based copywriting service providing high quality content that helps businesses scale at roughly 50% of the cost of hiring in-house, created by Dani, a first-time entrepreneur who started with just a few hundred dollars worth of projects and with the help of three other writers; as of last month, Scribly.io topped $14K monthly revenue.
6. Apna Writer ($360K/year)
Sravani, the founder of Apna Writer, began her entrepreneurial journey after feeling unsatisfied as a freelance writer. Recognizing a need for a platform that could connect skilled writers and publishers, she launched a market platform but struggled to guarantee the quality of the content. From this experience, she decided to pivot and create Apna Writer, focusing on finding skilled writers who could deliver high-quality content. Through organic growth and word of mouth, Apna Writer has been successful in retaining over 95% of its clients and is now looking to expand through online marketing strategies.
How much money it makes: $360K/year
How much did it cost to start: $1K
How many people on the team: 10
Apna Writer is a content writing service that has seen exponential growth from 1-2 new clients a month to at least 20 new clients a month, all due to providing reliable and quality content writing services that help clients achieve their business goals.
7. Write Right ($300K/year)
Bhavik Sarkhedi, the founder of Write Right, stumbled upon content writing as a career after a failed attempt at self-publishing a book drained his savings. With a passion for writing and determination, Bhavik started his own content writing agency, which has now completed over 1200 projects and earned a revenue of $25k per month. Through hard work and self-promotion, Bhavik gained recognition as one of the best content writers in the world, attracting clients from across the globe.
How much money it makes: $300K/year
How much did it cost to start: $500
How many people on the team: 12
Content writing agency, Write Right, caters to B2B and B2C for all types of content, completing 1200+ projects and having a revenue of over $25k per month with 125 recurring clients, and achieving Google Knowledge Panel for their website, all since its inception in May 2016.
8. Writing Revolt ($300K/year)
Getting fired was what had finally propelled her into starting her own freelance writing business, and she thought that the urgency of having no backup plan was what had really pushed her to succeed.
How much money it makes: $300K/year
How many people on the team: 0
A freelance writer who started from scratch and built a multiple six-figure online business, helping freelance writers learn how to make money online, through online courses in freelance writing and blogging, and focusing on YouTube and email newsletter marketing efforts.
9. Like A Mind Reader ($240K/year)
Jonathan Pritchard, a world-traveling comedy Mentalist, built a successful consulting business called Like A Mind Reader by teaching teams how to do the impossible. With a background in magic and psychology, Jonathan developed his skills and wrote a book called "[think] Like A Mind Reader." His $20,000 per month income is supported by a strong online presence, including an email list of 5,500 subscribers.
How much money it makes: $240K/year
How many people on the team: 1
Jonathan Pritchard, a former world-traveling comedy Mentalist, now generates about $20k per month through his business consulting for companies and the sale of his book and speaking engagements.
10. Amazon SEO Consultant ($240K/year)
Tom Buckland came up with the idea for his organic Amazon marketing agency after realizing that there was a need for an Amazon SEO agency that could actually rank products within the algorithm. He spent countless hours researching and testing the Amazon algorithm, and eventually developed a process that could reliably rank products for medium to high competition keywords with a success rate of over 95%. The division now generates $20k/month in revenue and helps drive other non-agency digital assets.
How much money it makes: $240K/year
How many people on the team: 2
This case study follows the success story of an Amazon SEO agency that managed to build a $20k/month rev division within 2 years, without spending a cent on paid ads, by developing a singular process for ranking a specific ASIN for a predetermined keyword, resulting in higher organic sales through Amazon.
11. Front Page SEO ($144K/year)
Janet Camilleri, the founder of Front Page SEO, initially started her business as Redland City Living, a local magazine-style blog. However, after a year, she realized that this wasn't what she truly wanted to do. In 2014, she rebranded as Front Page Web Writing, and eventually transitioned her business to specialize in search engine optimization (SEO). It took time for her business to become profitable, but with the help of a business coach, she has seen immense growth, surpassing her goal of making $100,000 AUD last year and expanding her team.
How much money it makes: $144K/year
How much did it cost to start: $500
How many people on the team: 1
Janet Camilleri, the founder of Front Page SEO, turned her love for writing and passion for the web into a boutique digital marketing agency specialising in SEO, which has seen tripled turnover and doubled profits in the past year and launched a DIY SEO HQ membership program to guide small business owners.
12. Punchline Conversion Copywriting ($144K/year)
Lianna Patch, founder of Punchline Copy, came up with the idea for her business while doing stand-up comedy open mics and attending improv and sketch classes in 2015. She was unhappy with her previous copywriting business and found a passion for writing funny copy after joining The Copywriter Mastermind. Through research and client demand, she discovered the benefits of humor in copywriting and started speaking, teaching, and writing funny copy.
How much money it makes: $144K/year
How much did it cost to start: $0
How many people on the team: 1
Punchline Copy founder, Lianna Patch, discusses how focusing on her strengths and specializing in funny copywriting helped her secure $25k+ months, and offers advice for entrepreneurs looking to start their own businesses.
13. SNAP Copy ($120K/year)
Lianna Patch and James Turner came up with the idea for SNAP Copy after being members of Joanna Wiebe's copywriter mastermind group. When Joanna decided to close down the first iteration of SNAP, Lianna and James took over the business and transformed it into an on-demand copywriting service that sells packs of Copy Credits. Their unique credit model and focus on outstanding conversion-optimized copy attracts agencies, small businesses, and e-commerce shops.
How much money it makes: $120K/year
How much did it cost to start: $1K
How many people on the team: 0
Lianna Patch and James Turner started SNAP Copy, a conversion-optimized copywriting service that sells packs of Copy Credits instead of working on a per-project or retainer basis, attracting clients through targeted referrals, speaking engagements and podcasts.
14. Mommy Enlightened ($36K/year)
Audrey started her blog, Mommy Enlightened, with the goal of making money and providing valuable information to struggling moms. She later expanded her business by creating a graphic design course for Pinterest pin creation. Through hard work and dedication, Audrey has seen success, making three times the amount she made working a full-time job and generating over 10k in one month alone. Her key to success has been diversifying her income streams and constantly adapting to changes in the online business world.
How much money it makes: $36K/year
How many people on the team: 2
This case study follows a blogger who started making over $3,000 per month within a year and a half of launching her blog about motherhood, and shares tips on diversifying income streams, networking, and prioritizing spending.
15. Critical Path Action ($36K/year)
Mike McRitchie, the founder of a resume writing and web marketing content business, came up with the idea after realizing he had a large network of LinkedIn connections in the telecom industry. He decided to leverage his expertise and offer resume writing services to his connections, which quickly converted 50% into paid clients. Through consistent blogging and strategic marketing efforts, Mike was able to grow his side hustle and double his income to over $30,000 in just two years.
How much money it makes: $36K/year
How many people on the team: 0
This case study follows a business owner who doubled his income from side hustles in two years, earning over $30,000 annually by writing resumes and LinkedIn copy, blogging weekly, and increasing rates as he attracted more clients from online platforms like Craigslist and LinkedIn.
16. Recruiter Written ($24K/year)
Alex Benjamin, the founder of Recruiter Written, came up with the idea for his resume and LinkedIn profile writing service after realizing that many highly skilled individuals lacked strong resume writing abilities. With 13 years of experience as a recruiter, Benjamin combined staffing industry best practices and keyword optimization to create a process that supports all industries and positions. After five weeks of launching, Recruiter Written booked $1600 in total, and now sees the majority of its business coming from referrals.
How much money it makes: $24K/year
How many people on the team: 1
Recruiter Written, a resume and LinkedIn profile writing service founded by Alex Benjamin, successfully launched with a startup cost of $600 and has since generated an average gross profit of around $1940 per month primarily through referrals, and plans to expand to downloadable PDF Resume and LinkedIn Profile Writing guides.
17. ConvertWell ($14.4K/year)
Danny Postma, a Full Stack Maker from the Netherlands, came up with the idea for Headlime after realizing the need for a tool that generates high converting headlines. After validating the idea through Adwords campaigns and a pre-launch email list, Danny successfully launched Headlime and made $16,000 in sales within 48 hours. He plans to continue adding new features to Headlime and attract more customers through advertising in the future.
How much money it makes: $14.4K/year
How much did it cost to start: $15
How many people on the team: 0
Learn how Danny Postma launched Headlime, a tool that generates high converting headlines, and made $16,000 in sales within 48 hours using a well-crafted launch plan that utilized all marketing channels.
18. Tyla's Writing Services ($8.4K/year)
Tyla, the founder of Tyla's Writing Services, combined her passion for writing and IT to create her business. After obtaining her Master's degree in Computer Science in 2018, she decided to fully embrace both aspects of her passion. Through marketing, word of mouth, and personalized customer engagement, Tyla is striving to build her brand and provide affordable and quality services to professionals and small businesses.
How much money it makes: $8.4K/year
How much did it cost to start: $500
How many people on the team: 1
Tyla's Writing Services, a professional writing agency that provides writing needs for businesses and professionals, shares its experience starting a side business with an income of $1k a month and how it grew through word of mouth.
19. How to Start a Successful Creative Agency ($6K/year)
Andy Strote came up with the idea for his book, "How to Start a Successful Creative Agency," after realizing that many creative services companies struggle with the business side of things. As someone who built successful creative agencies himself, he decided to share his knowledge and expertise through a book filled with proven business tips and techniques. Since its launch, Andy has focused on growing his social media presence, building his email list, and writing blog posts to attract and retain customers.
How much money it makes: $6K/year
How much did it cost to start: $2K
How many people on the team: 0
Andy Strote's book, How to Start a Successful Creative Agency, offers proven business tips for freelancers, employees, students, and side hustlers in the creative industry who want to take their business to the next level, with over 23 chapters covering client relationships, billing, and working with employees, with around $500 in sales since its launch.
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Download the report and join our email newsletter packed with business ideas and money-making opportunities, backed by real-life case studies.
Download the report and join our email newsletter packed with business ideas and money-making opportunities, backed by real-life case studies.
Download the report and join our email newsletter packed with business ideas and money-making opportunities, backed by real-life case studies.
Download the report and join our email newsletter packed with business ideas and money-making opportunities, backed by real-life case studies.
Download the report and join our email newsletter packed with business ideas and money-making opportunities, backed by real-life case studies.
Download the report and join our email newsletter packed with business ideas and money-making opportunities, backed by real-life case studies.
