13 Customer Intelligence Analytics Business Success Stories [2024]
Customer intelligence analytics is all about understanding your customers and using that data to improve your business. It is a process of analyzing customer data to generate insights that can be used to improve business decisions.
Starting Customer intelligence analytics is a great business idea for those who are good at analyzing data and have strong communication skills. If you can help businesses to understand their customers better, then you will be in high demand!
VERINT is a global leader in Actionable Intelligence solutions. Verint's customer intelligence analytics platform helps organizations make sense of customer interactions and turn them into valuable insights. In 2022, Verint Systems Inc generates $1.3B in revenue.
This business idea is growing in popularity because it's a process that can be used by all businesses. Small businesses can use it to make better decisions about their marketing and sales strategies, while larger businesses can use it to improve their customer retention rates.
In this list, you'll find real-world customer intelligence analytics business success stories and very profitable examples of starting a customer intelligence analytics business that makes money.
1. United World Telecom dba Global Call Forwarding ($10.1M/year)
Thierry Genoyer, founder and CEO of United World Telecom, came up with the idea for his virtual phone numbers business after reading about the "international callback industry" in the Wall Street Journal. With his international background and trilingual abilities, Genoyer saw an opportunity to enter a fast-growing segment with low barriers to entry. After purchasing equipment and building his own invoicing system, he launched the business and attracted customers through online forums, international publications, and cold calling. Today, United World Telecom serves over 2,000 business customers worldwide and remains profitable.
How much money it makes: $10.1M/year
How many people on the team: 32
United World Telecoms' founder saw explosive growth potential in the international callback industry and has since created a virtual phone system, partnered with over 2000 businesses worldwide, and uses Google Ads, SEO, and email marketing to promote customer satisfaction.
2. noCRM.io ($2.64M/year)
Sunny Paris, co-founder of noCRM.io, came up with the idea to create a lead management software after realizing the limitations of traditional CRM software during his time with Yoolink. Despite the competitive CRM market, Sunny saw an opportunity to bring something new and more efficient to salespeople. The company has since grown to $2.4M in annual recurring revenue and has a customer base of over 11,000 salespeople worldwide.
How much money it makes: $2.64M/year
How much did it cost to start: $80K
How many people on the team: 19
This case study is about noCRM.io, a French SaaS company with over 11,000 salespeople using their software worldwide, that provides a lead management software for salespeople, and has managed to build its business up to $2.4M in annual recurring revenue and $200K in average monthly revenue.
3. Pickfu ($1M/year)
Justin and John both craved entrepreneurial freedom and wanted to learn valuable lessons outside their corporate jobs. They initially launched a restaurant menu aggregator, but soon stumbled upon a bigger need while working on their first venture. They required consumer feedback for design decisions and realized asking friends and family was ineffective.
They built a simple tool to gather unbiased feedback from the public and saw a steady, organic interest in the tool. This prompted them to shift their focus onto what would become PickFu. Over time, they refined their service based on user feedback and expanded its capabilities, constantly validating the need through customer interactions. The genuine market value and consistent demand for consumer insights convinced them to transition fully to PickFu.
How much money it makes: $1M/year
How many people on the team: 17
4. Custimy.io ($600K/year)
Kristoffer and his co-founder, Martin, came up with the idea for Custimy while on vacation in Spain. Martin, who was working in London as a director for a software and technology consultancy, pitched the idea of building a customer data platform for e-commerce stores. Inspired by the potential to revolutionize e-commerce, Kristoffer quit his CEO position at a food-tech company, and together they built Custimy from scratch, eventually raising $1.6 million in pre-seed funding and attracting major media attention.
How much money it makes: $600K/year
How much did it cost to start: $875K
How many people on the team: 30
Custimy.io co-founders Kristoffer and Martin created an e-commerce data platform that uses machine learning to help SMB stores make better decisions based on higher-quality customer data, raising the biggest pre-seed funding round in Denmark at the time and currently having 50K USD in monthly recurring revenue.
5. Workbooks CRM ($600K/year)
John Cheney, CEO of cloud-based CRM platform Workbooks, recognized the issues faced by mid-sized businesses with limited IT budgets and in-house IT teams. Seeing a gap in the market, he developed Workbooks to provide a cost-effective solution that offers a comprehensive range of functionalities typically found in more expensive platforms like Salesforce or Microsoft Dynamics. With an initial investment of £2 million and ongoing support from Angel Investors totaling £8 million, Workbooks has grown to serve over 1,400 customers across 30 countries.
How much money it makes: $600K/year
How much did it cost to start: $1M
How many people on the team: 55
Workbooks CEO, John Cheney, shares how he identified a gap in the market for affordable CRM solutions for mid-sized businesses and, after raising over £8m in seed capital, expanded globally, serving over 1,400 customers across 30 countries.
6. EspoCRM ($360K/year)
Oleksii Avramenko, one of the founders of EspoCRM, noticed a gap in the market for a universal and affordable CRM solution for small and mid-size businesses. With previous experience in the CRM industry, Avramenko and his team created EspoCRM, which has since seen significant success with an average of over 16,000 downloads per year and earning up to $30k a month. Through their innovative approach and dedication to customer satisfaction, EspoCRM has become a go-to CRM application for businesses looking to improve efficiency and performance.
How much money it makes: $360K/year
How much did it cost to start: $10K
How many people on the team: 1
EspoCRM, an open-source CRM application for small and mid-size businesses, has seen an average of over 16,000 downloads per year and makes up to $30k per month, offering efficient tools to systematize customer data, improve sales cycles, and automate routine administrative tasks.
7. NHANCE NOW ($300K/year)
Nishith Patnaik, the founder of NHANCE NOW, came up with the idea for his business during the Covid-19 pandemic. After losing 95% of his customers and 99% of his revenue, Nishith and his team pivoted their product into a Conversational Automation Platform, helping businesses shift to messaging apps. In just 10 months, their monthly revenues grew from $0 to $25,000.
How much money it makes: $300K/year
How much did it cost to start: $750K
How many people on the team: 21
NHANCE NOW, a Conversational Automation Platform, pivoted during the Covid pandemic and transitioned from an aspirational product to a messaging-based digital contact center, helping D2C ventures and insurance companies shift towards a digital-first mode, resulting in monthly revenues growing from $0 MRR in July 2020 to $25,000 MRR in mid-2021.
8. My AskAI ($300K/year)
After leaving his nearly decade-long finance career and spending years contracting at tech companies, the co-founder of My AskAI saw his breakthrough when experimenting with GPT-3 technology. Teaming up with a colleague, they initially created tools like a university personal statement generator and No Code AI Model Builder before pivoting to My AskAI, which now makes $25k/month and handles AI customer support for SaaS businesses.
How much money it makes: $300K/year
How much did it cost to start: $99
How many people on the team: 0
Case study of a co-founder's journey from finance to tech entrepreneur, successfully launching a revolutionary AI chatbot for customer support that earns $25k/mo, with impressive margins and a 3% conversion rate drawing customers away from bigger competitors.
9. Refiner ($192K/year)
Moritz Dausinger, founder of Refiner, came up with the idea for his user feedback and customer survey tool while working on his previous startup, Docparser. After selling Docparser, Dausinger felt the urge to build something new and decided to create a tool for SaaS companies to survey and profile their users. Refiner officially launched in March 2020 amidst the Covid-19 pandemic and has since seen great traction, increasing its monthly recurring revenue by 30% and reaching its end-of-year goal of $2K MRR.
How much money it makes: $192K/year
How much did it cost to start: $30K
How many people on the team: 2
Refiner, a user feedback and customer survey tool for data-driven SaaS teams, achieved $2K MRR after launching in March 2020 and increasing its monthly recurring revenue by 30% in one month alone, relying on inbound marketing and SEO efforts for growth.
10. Aucoin Analytics, LLC ($166K/year)
Kervin Aucoin, a 15-year Army veteran and 20+ year Intelligence analyst, came up with the idea for Aucoin Analytics after realizing the need for an unbiased and well-informed travel security platform. Through blogging about his travel experiences and witnessing the detrimental effects of sensationalized news, Kervin developed a subscription-based private intelligence community that focuses on defeating fake news and providing accurate information. With a low overhead, Aucoin Analytics has seen profits of $10,000/month and offers specialized risk assessments and intelligence reports tailored to customers' needs.
How much money it makes: $166K/year
How much did it cost to start: $25K
How many people on the team: 1
Aucoin Analytics, LLC is a private intelligence company that delivers highly specialized risk assessments and intelligence reports, while also offering a subscription-based private intelligence community that provides access to subject matter experts in government intelligence, with profits at $10,000/month.
11. Yofi ($120K/year)
Jordan Shamir, co-founder of Yofi, came up with the idea for the business after struggling to buy sneakers and concert tickets at reasonable prices due to bots buying them up. As former sneaker botters themselves, Shamir and his co-founders decided to leverage their knowledge to help brands fight against bots and create meaningful relationships with customers. Yofi has already stopped 51 million bot checkouts and has garnered impressive results for its customers, including a 67% increase in clickthrough rate and a 12% growth in customer lifetime value.
How much money it makes: $120K/year
How many people on the team: 6
Yofi co-founders Jordan Shamir and Alex helped some of the largest brands in the world fight against resale bots, leading to the development of their customer identity platform that has stopped 51 million bot checkouts and acquired hundreds of new customers per month.
12. AppstoreSpy ($96K/year)
Roman Medvedev, a 20-year veteran in AdTech and MarTech, developed AppstoreSpy after manually collecting app data for his affiliate marketing ventures became tedious. The Chrome extension quickly gained traction, and has now evolved into a comprehensive intelligence tool serving 7,000 users monthly.
How much money it makes: $96K/year
How much did it cost to start: $500K
How many people on the team: 6
AppstoreSpy is a mobile app intelligence tool that helps app developers and marketers monitor their competition, conduct research, and select effective keywords for their apps, resulting in a 113% growth in the last 4 months.
13. Olvy ($1.2K/year)
Nishant and Arnob, friends since school, launched Olvy, a release notes tool that helps users build beautiful release notes pages and gather feedback. After making $2,000 in revenue and receiving positive feedback, they are now focused on improving the product and adding new features based on customer requests.
How much money it makes: $1.2K/year
How much did it cost to start: $500
How many people on the team: 2
Two friends from design and development backgrounds built Olvy, a release notes tool with easy-to-integrate widgets, backed by a strong community of users in just a few months, making about $2,000 from their customers shortly after launching and reaching the top spot on ProductHunt.
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Download the report and join our email newsletter packed with business ideas and money-making opportunities, backed by real-life case studies.
Download the report and join our email newsletter packed with business ideas and money-making opportunities, backed by real-life case studies.
Download the report and join our email newsletter packed with business ideas and money-making opportunities, backed by real-life case studies.
Download the report and join our email newsletter packed with business ideas and money-making opportunities, backed by real-life case studies.
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