8 Dance Apparel Brand Success Stories [2024]
The dance apparel industry is a great opportunity if you love to dance or just have a passion for fashion.
Dancewear includes dance costumes that are worn specifically for dance practice or events. Generally, this type of clothing includes skirts, tights, arm warmers, belts, dance shoes, legwarmers, and leotards.
Here are some real life success stories of starting a dance apparel brand:
1. Dance Dress Couture ($96K/year)
Duffy Betterton and her business partner, Debi Camp, started Dance Dress Couture after realizing the demand for ballroom dance dresses while competing as amateur dancers. After successfully selling dresses through their website and traveling to competitions, they had the idea to launch The Ballroom Box, a subscription service for ballroom dancers. They tested the idea with a small run of Christmas gift boxes and officially launched in July 2020, steadily growing their subscriber base and expanding their offerings.
How much they make: $96K/year
How much did it cost to start: $250
Current team size: 0
Learn how Dance Dress Couture launched The Ballroom Box, a quarterly subscription box targeted to the ballroom competitive industry, and grew it to double the number of subscribers with each box released, while also providing tips on attracting and retaining customers.
2. Faerie's Dance ($204K/year)
Adrienne, the founder and CEO of Faerie's Dance, came up with the idea for her sustainable fashion business after struggling to find eco-friendly clothing for herself. Recognizing the lack of options in the market, she decided to create an online store that brings together the best eco-brands in one place. The business has since grown, with organic cotton bras becoming their signature product, and they now generate an annual revenue of $65k - $75k.
How much they make: $204K/year
How much did it cost to start: $50K
Current team size: 2
This eco-fashion case study showcases a sustainable clothing company that generates an adjusted gross income ranging between $65k - $75k per year and has over 13,000 newsletter subscribers, predominantly focused on ethical, eco-friendly clothing, lingerie, jewelry, and accessories.
So... can you actually make money with a dance apparel brand?
Of course. There are millions to be made in this industry.
But how?
- Research real, profitable businesses and see exactly how much money they make.
- Study exactly what works, and what doesn’t.
- Take action, because now you have the roadmap.
Join Starter Story and build your next big thing:
5. Capezio
Capezio® - Dancewear Store ✅Free Shipping On Orders $75 + ✅Up 30-day Return ✅Gift Cards
Where they're located: San Diego, California, USA
Website traffic: 140K/month
So... can you actually make money with a dance apparel brand?
Of course. There are millions to be made in this industry.
But how?
- Research real, profitable businesses and see exactly how much money they make.
- Study exactly what works, and what doesn’t.
- Take action, because now you have the roadmap.
Join Starter Story and build your next big thing:
7. Discount Dance
Biggest dancewear mega store offering brand dance and ballet shoes, dance clothing, recital costumes, dance tights. Shop all pointe shoe brands and dance wear at the lowest price.
Where they're located: Los Angeles, California, USA
Website traffic: 510K/month
8. Dance Wear Solutions
Shop the latest dancewear and top-rated leotards, jazz, tap and ballet shoes, hip-hop apparel, lyrical dresses, and tights at great prices + free shipping!
Where they're located: Phoenix, Arizona, USA
Website traffic: 340K/month
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- 4,818 founder case studies
- Access to our founder directory
- Live events, courses and recordings
- 8,628 business ideas
- $1M in software savings
- 4,818 founder case studies
- Access to our founder directory
- Live events, courses and recordings
- 8,628 business ideas
- $1M in software savings
- 4,818 founder case studies
- Access to our founder directory
- Live events, courses and recordings
- 8,628 business ideas
- $1M in software savings
- 4,818 founder case studies
- Access to our founder directory
- Live events, courses and recordings
- 8,628 business ideas
- $1M in software savings
- 4,818 founder case studies
- Access to our founder directory
- Live events, courses and recordings
- 8,628 business ideas
- $1M in software savings
- 4,818 founder case studies
- Access to our founder directory
- Live events, courses and recordings
- 8,628 business ideas
- $1M in software savings
- 4,818 founder case studies
- Access to our founder directory
- Live events, courses and recordings
- 8,628 business ideas
- $1M in software savings