Dancewear Business

Dancewear Business Success Stories [2024]

Pat Walls

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Updated: October 10th, 2024

Looking for a business that brings style and function together? Consider starting a dancewear business. In simple terms, this involves creating and selling clothing specifically designed for dancers.

You'll be designing or curating items like leotards, tights, and dance shoes to meet the unique needs of your customers. This market is ripe with opportunities given the growing popularity of dance classes and fitness routines involving dance.

To succeed, you'll need a keen eye for design, a solid understanding of dancewear needs, and reliable manufacturing partners. Whether you're targeting ballet, jazz, or contemporary dancers, the potential to create a niche yet loyal customer base is significant. Starting a dancewear business not only taps into a passionate community but offers the chance to blend creativity with practicality.

In this list, you'll find real-world dancewear business success stories and very profitable examples of starting a dancewear business that makes money.

1. Dance Dress Couture ($96K/year)

Duffy Betterton and her business partner, Debi Camp, started Dance Dress Couture after realizing the demand for ballroom dance dresses while competing as amateur dancers. After successfully selling dresses through their website and traveling to competitions, they had the idea to launch The Ballroom Box, a subscription service for ballroom dancers. They tested the idea with a small run of Christmas gift boxes and officially launched in July 2020, steadily growing their subscriber base and expanding their offerings.

How much money it makes: $96K/year
How much did it cost to start: $250
How many people on the team: 0

How We Started A Niche Business For Ballroom Dancers And Pivoted When Our Industry Shut Down

Learn how Dance Dress Couture launched The Ballroom Box, a quarterly subscription box targeted to the ballroom competitive industry, and grew it to double the number of subscribers with each box released, while also providing tips on attracting and retaining customers.

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