Deodorant Brand

Business Idea: Start A Deodorant Brand in 2024

Updated: October 2nd, 2024

Avg Monthly Revenue
$1.02M
Avg Startup Costs
$27.8K
Score
73
Avg Revenue
Min Revenue
$80K/month
Max Revenue
$2.8M/month
Avg Days To Build
150 days

Deodorant is one of the crucial personal care items used by consumers regularly. Consumer requirements are changing, and there is a need for innovators to come up with creative ways to fulfill the changing requirements.

The changing customer preferences and needs create a window of opportunity for new entrepreneurs who want to start a deodorant/antiperspirant business.

To start a deodorant business, research the market and understand who uses deodorants and how often. Then, understand what qualities the line of customers expects in deodorant to guide your business strategy.

Revenue & Profitability

How much do deodorant brands make?

Startup Costs

How much does it cost to start a deodorant brand?

  • It can cost as low as $120,000 to start a deodorant brand.
  • It can cost as high as $225,000 to start a deodorant brand.

Learn more about the costs of a deodorant brand.

Examples Of Successful Deodorant Brands

Successful deodorant brand businesses and case studies

Wild, a sustainable personal care brand that aims to remove plastic waste from the bathroom, scaled into a global brand in just two and a half years, selling to over a million customers and trading at upwards of £25m ARR, through their successful product innovation, diversification in marketing channels, and strong community engagement.

$2.8M Monthly Revenue
$120K Startup Costs
Read by 5,124 founders

SmartyPits is a fast-growing deodorant company that has gone from making under $100,000 in 2016 to making over $500,000 by Q3 2018, after the founder's experience as a breast cancer survivor led to developing an aluminum-free deodorant.

$183K Monthly Revenue
Read by 14,381 founders

See full list of successful deodorant brands.