Email Unsubscribing Service

3 Email Unsubscribing Service Success Stories [2024]

Pat Walls

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Updated: October 6th, 2024

Tired of getting bombarded by unwanted emails? An email unsubscribing service might be the business idea you've been searching for. This service efficiently manages the clutter in your inbox by automatically unsubscribing you from unwanted mailing lists and newsletters.

It's simple: you create a platform where users can link their email accounts, and your service does the heavy lifting by filtering and unsubscribing from spam and redundant emails. This not only declutters their inbox, but also saves them valuable time and reduces stress.

With the workforce increasingly shifting towards digital correspondence, the need for streamlined email management is skyrocketing. Starting an email unsubscribing service can tap into this growing market, providing a much-needed solution for both individuals and businesses drowning in digital noise.

The setup is straightforward—an algorithm, some initial marketing, and a user-friendly interface. It's an opportunity to create something useful with real-world impact while generating recurring revenue. Consider diving into this service to remove a common digital burden for your customers.

In this list, you'll find real-world email unsubscribing service success stories and very profitable examples of starting a email unsubscribing service that makes money.

1. Mailman ($360K/year)

This founder has built 25+ side projects. Most of them failed but a few brought in some revenue. After failing small and big over two dozen times, he had one product that investors wanted to invest money in, and after five years of growing it, sold it, and took some time off from making stuff. He started advising and investing in startups, especially crypto startups.

To find time from all the chaos happening in his inbox, he wrote a small script that would make sure that emails landed in his inbox only every four hours, in batches. Nothing comes in between. He used this script to find time to find good ideas that he could be building next.

That’s when he saw a tweet from Andrew Wilkinson (Dribble owner), and he immediately emailed him with the script and a video tutorial. His reply was, “What if we make this into a business?”

How much money it makes: $360K/year
How much did it cost to start: $30K
How many people on the team: 5

We Built A $360K/Year Gmail Plugin That Helps People Manage Their Inbox

Mailman, a tool that allows users to control when and what emails should land in their inbox, is a year-old company bringing in approximately $30k in MRR, while its upcoming features will improve users’ newsletter-reading experience and automate redundant tasks.

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Read by 9,801 founders

2. Leave Me Alone ($120K/year)

These founders also run a web development agency. Leave Me Alone was born because they took their own advice and stuck to solving their own problems. Both were spending a lot of time sorting through emails, so they went searching for a service that would help them find and unsubscribe from the unwanted ones.

Found a few that would help for free, but a closer look revealed that they didn’t charge because they were selling all of their user's data for marketing. Faced with the dilemma of a messy inbox or all of their email data being exploited, they decided to build their own solution.

How much money it makes: $120K/year
How much did it cost to start: $1K
How many people on the team: 0

We Built Our App From The Back Of A Bus And Grew It To 10,000 Users

Leave Me Alone, a web service that helps users easily unsubscribe from unwanted emails, launched in January 2019 and made $1,186 in revenue in its first month, with a successful Product Hunt launch and a focus on being an open startup contributing to its success.

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Read by 13,406 founders

3. Lotus ($252/year)

Vadim, a software engineer, came up with the idea for his business, Lotus, while working as an open-source maintainer. He struggled to keep up with GitHub notifications and was inspired by the transformative email service, HEY, to create a similar tool for GitHub developers. Since launching last week, Vadim has already earned $261.74 and has been sharing his journey through a weekly newsletter to maintain accountability and keep readers updated on Lotus's development process.

How much money it makes: $252/year
How much did it cost to start: $0
How many people on the team: 0

My journey developing a Mac app for managing GitHub notifications

Lotus app creator Vadim shares the story of how he created a Mac app for managing GitHub notifications and earned $261.74 in his first week as an indie developer, through consistency, careful feature selection, and a powerful toolset including Excalidraw, Buttondown, and Vercel.

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Read by 4,786 founders