Event Promoter

4 Event Promoter Success Stories [2024]

Pat Walls

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Updated: October 7th, 2024

An event promoter is a professional responsible for marketing and promoting events such as concerts, conferences, speeches, festivals, and sporting events.

Event promoters can work as independent contractors or for a specific organization. The core responsibilities of event promoters include conducting research into the intended audience and setting up and running social media campaigns, among other duties.

To become an event promoter, develop communication skills, be proactive and learn how to organize and influence people to attend the events.

In this list, you'll find real-world event promoter success stories and very profitable examples of starting a event promoter that makes money.

1. FinCon ($1M/year)

Philip Taylor, a CPA and personal finance blogger, came up with the idea for FinCon after being inspired by personal finance bloggers who had achieved financial freedom. He saw a need for a conference tailored specifically for personal finance content creators and brands, and after receiving overwhelming interest from the community, he launched the first Financial Blogger Conference in Chicago in 2011.

How much money it makes: $1M/year
How much did it cost to start: $25
How many people on the team: 4

How I Created An Annual Conference That Generates $1.6M/Year

Discover how Philip Taylor built FinCon from scratch to a 3,000 attendee annual conference and achieved $1.6M in revenue in less than 10 years, by allowing customers to help build the event, fostering a sense of community, expanding offerings, pricing strategically, and surrounding himself with talented people.

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2. EMS Events ($600K/year)

Amana Feline's "aha" moment came when she saw event organizers struggling with equipment rentals, prompting her to start EMS Events in 1997. Today, her company generates $50K monthly, serving 500-600 events annually in London.

How much money it makes: $600K/year
How much did it cost to start: $1K
How many people on the team: 25

My Event Production Company Brings In $50K/Mo

Case study about the growth of an event production company in London that started in 1997, now making $50K monthly and aiming to reach $90K by offering event equipment and services such as LED video walls, sound systems, and lighting hire, serving corporate events and focusing on exhibitions for revenue growth.

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3. Cardiff Vacations ($150K/year)

Julio and Alison Sanchez came up with the idea for their vacation rental business, Cardiff Vacations, after inheriting properties from Alison's parents. They decided to remodel the properties and rent them as vacation rentals to share the beauty of their beach homes with people from all over the world. With an average revenue of $50k per year and property, they continue to focus on their online presence and targeted marketing strategies to attract more guests.

How much money it makes: $150K/year
How much did it cost to start: $30K
How many people on the team: 12

How We Started A $12K/Month Beachside Vacation Rental Business

This case study explores how a couple turned their childhood homes into vacation rentals, welcoming around 3k guests annually and generating an average revenue of $50k per year and property by focusing on a strong online presence and organic traffic.

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4. EventBookings ($120K/year)

Mark Thomas, the founder of EventBookings, came up with the idea after witnessing the difficulties event organizers face in hosting events for universities worldwide during his career in the educational photography industry. He realized the need for a platform that could help event organizers remain organized throughout the chaos of event planning. With EventBookings, he created an all-in-one event technology platform that makes it effortless to sell event tickets online. Since its launch, EventBookings has hosted over 10,000 events and attracted 1,500 event organizers worldwide.

How much money it makes: $120K/year
How much did it cost to start: $60K
How many people on the team: 25

How I Built A $120K/Year Event Booking Platform

EventBookings is an all-in-one event technology platform that helps event organizers remain organized throughout the chaos of event planning and is now running the business with 25 employees and is currently on track to reach their next revenue target of $1M.

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Read by 4,027 founders