Fashion Blogging Business

How Profitable Is A Fashion Blogging Business? (Updated for 2024)

Pat Walls

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Updated: October 6th, 2024

How Profitable Is A Fashion Blogging Business? (Updated for 2024)

So you want to start a fashion blogging business?

And the first question that came to your mind was, “well, are fashion blogging businesses actually profitable?”

With a market size of $400B - there’s plenty of business to go around.

Especially considering:

You could start a fashion blogging business with as low as $50
Based on our data, fashion blogging businesses generate an average of $410K per year

There’s money to be made. Don’t worry.

But, I don't want to spoil it all. Below we’ll cover everything you need to know when it comes to the profitability of a fashion blogging business.

Let’s dive in!

Is a fashion blogging business profitable?

Yes, a fashion blogging business is generally a profitable business. However, you still need to consider several factors since these things always impact the overall outcome.

For instance, since average revenue is $410K per year with an estimated gross margin of 65%, you could expect to recover your investment within 7 months or even less.

But of course, it all comes down to how much you earn compared to the potential revenues of your fashion blogging business.

To determine whether your business is profitable, you should earn more than your expenses in the beginning months. However, while you're in your first month, it can be challenging to know what to expect.

Therefore, you should maintain a record of your monthly expenses and income to determine whether you're meeting your goals. By doing this step, you can see how your fashion blogging business is doing and if any changes or adjustments need to be made to enhance or maintain your efforts.

Is a fashion blogging business worth it?

If you’re wondering if a fashion blogging business is worth it, the answer is a big YES. With fashion blogging businesses, you have the potential to earn $410K per year (this is based on data reported by real founders).

Further, you could have your initial investment back within months. Simply put, it’s a business worth a shot, especially if you have the resources and make the necessary efforts to achieve or surpass the target.

With a market size of $400B, it will be possible for you to build something that grows and turns into a flourishing business. As such, it’s the type of business you might want to consider starting.

Of course, you must learn and understand every aspect of running a fashion blogging business to ensure success. Still, as long as you have the initial investment and can endure a few months before your actual gains, this business could be worth it.

You might want to consider reading more specifics about successful fashion blogging businesses case studies.

Examples Of Profitable Fashion Blogging Businesses

Here are a few examples of profitable fashion blogging businesses, and a few more details about them:

1. Creative Fashion Blog ($120K/year)

Lisa Miller-Mecham, the founder of Creative Fashion Blog, came up with the idea for her business after learning to sew while pregnant with her first child. She started by making a diaper bag from billboard canvas scraps she found while dumpster diving. From there, she built a successful handmade accessories business and eventually transitioned into selling printable sewing patterns, generating over $10k per month.

Is it profitable? Yes
How much money it makes: $120K/year
How much did it cost to start: $50

How I Make $10K/Month Selling Printable Sewing Patterns From My Fashion Blog

Learn how this DIY blogger turned sewing pattern maker generates over $10k per month in passive income, and discover her tips for building an authentic brand on a budget.

Read this case study

Read by 27,439 founders

2. Sustainably Chic ($204K/year)

Natalia's business idea for Sustainably Chic stemmed from her passion for sustainable fashion, which she developed after becoming fatigued with the industry’s wastefulness and unethical practices.

At the time, sustainable fashion was not a popular topic and she felt like no one talked about it.

Motivated by a desire to create an impactful platform and realizing the lack of resources in sustainable fashion, she started her online community to showcase ethical brands, which quickly gained a significant following.

Is it profitable? Yes
How much money it makes: $204K/year
How much did it cost to start: $3K

On Growing A Blog About Sustainable Fashion To 60K Monthly Visitors And $6K/Month In Revenue

This case study follows the founder of Sustainably Chic, a sustainable fashion blog with 60k monthly visitors and $6k monthly revenue, providing insights on building a successful blog, effective branding, and the importance of value and sustainability.

Read this case study

Read by 10,667 founders

3. Katie Goes Platinum ($72K/year)

Katie Emery, founder of KatieGoesPlatinum.com, came up with the idea for her business after deciding to embrace her gray hair and noticing a lack of information and products available for women going through the same transition. Within a few months of starting her blog, she earned $500 in ad revenue, and two years later, her site consistently averages $6,000 per month in revenue.

Is it profitable? Yes
How much money it makes: $72K/year
How much did it cost to start: $500

How I Started A $6K/Month Blog To Help Women Transitioning From Dyed Hair To Natural Gray Hair

Katie Emery founded KatieGoesPlatinum.com, a website advising women on how to transition from dyed hair to their natural gray hair, which earns an average of $6,000 per month in revenue through affiliate marketing, sponsored posts, and advertisements.

Read this case study

Read by 11,855 founders

Learn more about starting a fashion blogging business:

Where to start?

-> How much does it cost to start a fashion blogging business?
-> Pros and cons of a fashion blogging business

Need inspiration?

-> Other fashion blogging business success stories

Other resources

-> Fashion blogging business tips

How much can you make with a fashion blogging business?

With a fashion blogging business, you can make an average of $410K revenue per year (based on data reported by real businesses).

You can start with an initial investment as low as $50. Then, with proper knowledge and sustained effort, you could have an ROI (return of investment) within 7 months.

How much does a fashion blogging business make a week?

Based on our data, average weekly revenue for a fashion blogging business ranges around $8.55K. As such, you could see monthly revenues of $34.2K.

To know if your fashion blogging business achieves the weekly profit target, you need to keep track of the total earnings you get per day. Afterward, you'll want to consider subtracting the expenses you have daily.

Learning your weekly profit can also show whether you're hitting your target goal for your fashion blogging business.

How much do fashion blogging businesses owners make?

The income of a fashion blogging business owner can vary depending on various factors such as location, size, competition, and the owner's business skills.

But to give you some idea, the weekly revenue of an established fashion blogging business is about $8.55K. But this can be lower or higher depending on so many factors - it's almost impossible to say exactly.

While the potential for earning a good income as a fashion blogging business owner exists, success in this field requires a commitment to providing quality products and services and building a strong reputation within the community.

Fashion Blogging Business Profit Margins

Generally speaking, a fashion blogging business can expect profit margin of around 65%. Profit margins refer to the percentage of revenue that remains after deducting all expenses associated with running a business. In the case of a fashion blogging business, profit margins can vary depending on various factors, such as the type and quality of products sold, the size of the store, and the level of competition in the area.

However, these figures can vary depending on the pricing strategy, inventory management, and overall efficiency of the business. To maintain healthy profit margins, fashion blogging business owners must focus on managing costs, negotiating favorable supplier terms, and providing high-quality products and services to attract and retain customers. By doing so, fashion blogging business owners can ensure long-term sustainability and profitability for their business.

Fashion blogging business owner salary

The salary of a fashion blogging business owner is an unpredictable figure. It's significantly influenced by numerous factors, including the store's location, its size, and the degree of competition. An owner of a well-established fashion blogging business, in a prime position, might see an average weekly salary around the ballpark of $5.56K.

But it's worth noting, such numbers aren't always consistent. The earnings can vary wildly, potentially swinging by as much as 80% either way.

Achieving consistent success and maintaining a reliable income stream in this industry requires a deep commitment. It's imperative to offer high-quality products, deliver impeccable customer service, and nurture a trusted bond with the community you serve.

Conclusion

In a nutshell, based on many of our examples, a fashion blogging business may be a promising business to start - but the success of your fashion blogging business mostly depends on your effort and your approach.

If you focus on these, you'll have a much higher chance of a profitable fashion blogging business.

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Starting A Fashion Blogging Business: Everything You Need To Know

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