Finance Blog

How Much Money Do Finance Blogs Make? (2024)

Pat Walls

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Updated: June 23rd, 2024

TL;DR:

Based on our data, finance blogs can make between $1,000-$3,000,000 per month.
The average revenue for a successful finance blog is $162K per month.
The highest grossing finance blog in our records makes over $36,000,000 per year.
Finance blog owners salaries can vary wildly depending on industry, niche, and size of the business

So you're thinking about starting a finance blog?

And now you're wondering how much finance blog owners actually make...

Well, let’s dive in!

Here are example of real finance blogs and how much money they make - as reported by the founders themselves:

1. MarketBeat ($36M/year)

Matt Paulson, the founder of MarketBeat, came up with the idea for his business while working as a freelance writer in college. He discovered that stock investors were eager for real-time information and news about their investments, leading him to create a newsletter that provided convenient and timely updates. Over time, MarketBeat evolved into a financial media company, generating $8 million in revenue in 2019 and boasting 1.3 million email subscribers.

How much money it makes: $36M/year

2. DollarSprout ($2.4M/year)

Jeff Proctor, co-founder of personal finance blog DollarSprout.com, came up with the idea after realizing he didn't enjoy working for someone else. Initially planning to create a subscription-based investing website, Proctor and his partner eventually pivoted to focus on affiliate marketing. Now, four years later, DollarSprout is on track to generate over $2 million in revenue for 2019.

How much money it makes: $2.4M/year

3. Millennial Money Man ($1.8M/year)

After paying off his own debt and becoming passionate about personal finance, Bobby Hoyt started his blog, Millennial Money Man, to teach millennials how to make more money, save more money, and pay off debt.

After realizing the success of his own Facebook ads for local businesses, Hoyt partnered with Mike Yanda to create the Facebook Side Hustle Course, which teaches others how to run ads for local businesses.

The course had a six-figure launch, leading Hoyt and Yanda to start Laptop Empires, where they help people start and grow online businesses.

How much money it makes: $1.8M/year

4. Making Sense of Cents ($996K/year)

Michelle Schroeder-Gardner came up with the idea for Making Sense of Cents as a way to document her personal finance journey.

She started the blog as a hobby, but after readers suggested she monetize it, she leaped and quit her stable job as an analyst.

Making Sense of Cents now earns over $100,000 a month and has made over $5 million in total.

How much money it makes: $996K/year

5. The Ways To Wealth ($468K/year)

R.J. Weiss started his blog, The Ways To Wealth, with a small niche idea of posting investing reading lists. However, after reading income reports from other financial bloggers and realizing the potential in affiliate marketing, he dedicated eight months to doubling down on the site and making it a success. Through a combination of organic search, paid ads, and viral Pinterest traffic, the blog now earns over $30,000 in monthly revenue.

How much money it makes: $468K/year

6. Alpha Letter ($420K/year)

In 2020, the founder launched a successful parody finance website called The Stonk Market. After gaining traction with viral tweets and amassing a large social media following, they leveraged this audience to launch Alpha Letter, a paid investment newsletter. Within 12 months, they grew their subscriber base to 82,000 individuals and generated over $200,000 per year in paid revenues.

How much money it makes: $420K/year

7. CoinSnacks ($360K/year)

Dillon, the co-founder of CoinSnacks, came up with the idea for the business after being fired from his job at a financial research company. With some severance and time on his hands, he realized there was a need for a beginner-friendly crypto newsletter. Since launching in 2017, CoinSnacks has become the longest continuously running crypto newsletter on the market, with over 70,000 weekly readers and a monthly revenue of ~$30,000 in 2022.

How much money it makes: $360K/year

8. Financial Samurai ($360K/year)

Sam started a personal finance website during the 2009 economic crisis. An advertiser offered him $1,000 to advertise on his blog, which he saw as an opportunity to focus on his financial advisory blog.

How much money it makes: $360K/year

9. Astute Actions Inc ($360K/year)

David Ning accidentally stumbled upon the idea for his personal finance website, MoneyNing.com, when his personal blog started attracting advertisers. He decided to focus on money management because of his passion for the subject, and the site quickly grew to receive 200,000 monthly visitors. Through networking and genuine content, David was able to build a successful business with minimal startup costs and ongoing profitability.

How much money it makes: $360K/year