8 Fitness App Business Success Stories [2024]
Here are some real life success stories of starting a fitness app business:
1. PushPress ($3.6M/year)
Dan Uyemura, the CEO of PushPress, came up with the idea for his business after experiencing the frustrations of using an outdated gym management platform. Realizing the lack of innovation in the industry, he formed a team of entrepreneurs and opened a gym to understand the pain points firsthand. From there, PushPress was born, aiming to provide modern and efficient solutions for gym owners.
How much they make: $3.6M/year
How much did it cost to start: $-2
Current team size: 35
PushPress, a modern boutique gym management system, shares their journey of bootstrapping their business to over $100,000 MRR, and the lessons learned about focusing on marketing to attract and retain customers and putting processes in place to learn from failure.
2. FitSW: Personal Trainer Software ($600K/year)
As a side project in 2016, Jacob Montoya created FitSW, a software platform for personal trainers to manage their clients' fitness. With the user base steadily growing, he decided to focus on the business full-time in 2017 and has since bootstrapped his way to $25K monthly revenue, helping over 20,000 trainers and enabling over 100,000 clients to achieve their fitness goals.
How much they make: $600K/year
How much did it cost to start: $1K
Current team size: 4
FitSW founder Jacob Montoya bootstrapped his company to $25K monthly revenue, helping over 20,000 personal trainers manage their businesses through software that enables them to create workouts, track progress, plan meals, accept payments, and manage schedules, and has now expanded to include FindTrainGain, enabling people to join live online fitness classes from the comfort of their homes.
So... can you actually make money with a fitness app business?
Of course. There are millions to be made in this industry.
But how?
- Research real, profitable businesses and see exactly how much money they make.
- Study exactly what works, and what doesn’t.
- Take action, because now you have the roadmap.
Join Starter Story and build your next big thing:
3. Future ($100M/year)
How much they make: $100M/year
Current team size: 327
Future, a personal training company, matching users with coaches who use Apple Watches, has raised $75 million in funding and is generating $100 million in revenue.
So... can you actually make money with a fitness app business?
Of course. There are millions to be made in this industry.
But how?
- Research real, profitable businesses and see exactly how much money they make.
- Study exactly what works, and what doesn’t.
- Take action, because now you have the roadmap.
Join Starter Story and build your next big thing:
4. Lazy Jar ($3K/year)
Justin Anyanwu, the founder of Innovative Bit, came up with the idea for his fitness app, Lazy Jar, when he realized he was neglecting his health and needed a way to stay accountable for his exercise routine. The app charges users if they fail to meet their weekly fitness goals, providing them with a penalty for their lack of commitment. Since its re-launch in March of this year, the app has been averaging $250 a month in revenue.
How much they make: $3K/year
Current team size: 0
Lazy Jar is a fitness app that charges users for failing to meet their weekly fitness goals, launched by Justin Anyanwu, which currently averages $250 per month and has been featured in publications such as TechCrunch, LifeHacker, and Fast Company.
5. Noom Inc. ($400M/year)
How much they make: $400M/year
Current team size: 1692
Noom's mobile health app has a personalized subscription plan that uses psychological principles to encourage people to live healthier lives; with $400 million annual revenue in 2020 and a rumored IPO in the coming year at a $10 billion valuation, the company supports leading healthcare and pharmaceutical companies to improve patient treatment outcomes.
- 4,818 founder case studies
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- 4,818 founder case studies
- Access to our founder directory
- Live events, courses and recordings
- 8,628 business ideas
- $1M in software savings
- 4,818 founder case studies
- Access to our founder directory
- Live events, courses and recordings
- 8,628 business ideas
- $1M in software savings
- 4,818 founder case studies
- Access to our founder directory
- Live events, courses and recordings
- 8,628 business ideas
- $1M in software savings
- 4,818 founder case studies
- Access to our founder directory
- Live events, courses and recordings
- 8,628 business ideas
- $1M in software savings
- 4,818 founder case studies
- Access to our founder directory
- Live events, courses and recordings
- 8,628 business ideas
- $1M in software savings
- 4,818 founder case studies
- Access to our founder directory
- Live events, courses and recordings
- 8,628 business ideas
- $1M in software savings
- 4,818 founder case studies
- Access to our founder directory
- Live events, courses and recordings
- 8,628 business ideas
- $1M in software savings
