Fitness Equipment Manufacturer

Fitness Equipment Manufacturer Success Stories [2024]

Pat Walls

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Updated: October 6th, 2024

Are you searching for a new business opportunity that will enable you to utilize your design and construction skills? Perhaps you should consider starting a business that manufactures fitness equipment. The main requirements for succeeding in this manufacturing business are a well-equipped workshop, design and construction experience, and good marketing skills.

The fitness equipment manufactured can include weight benches, weight stands, and squat stands, just to mention a few. Once the fitness equipment is constructed, selling can be wholesale to national and specialty retailers or directly to the public via a factory direct showroom or the Internet.

In this list, you'll find real-world fitness equipment manufacturer success stories and very profitable examples of starting a fitness equipment manufacturer that makes money.

1. Ironmaster ($9.25M/year)

Ironmaster was initially a part-time venture started by Matt Dawson's father in the Bay Area of California. Matt grew up working in the business and had a passion for building things. After working his way up in the company, Matt took over the business when his father planned to close it down. He relocated the business, redesigned the adjustable dumbbells, and started manufacturing overseas. With perseverance and smart marketing strategies, Ironmaster became a multi-million dollar company with a solid reputation in the fitness equipment industry.

How much money it makes: $9.25M/year
How many people on the team: 13

How I Turned My Father's Side Venture Into A $9.25M/Year Home Gym Equipment Brand

Ironmaster, a multi-million dollar company, manufactures and sells their brand of home gym fitness equipment domestically and in over 20 international markets, with their top-selling product being a patented adjustable dumbbell system called Quick-Lock Dumbbells, providing quality strength training gear for individuals who want to have their gym at home.

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