Flower Shop

3 Flower Shop Success Stories [2024]

Pat Walls

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Updated: October 7th, 2024

Do you enjoy designing floral arrangements for special events like weddings or holidays? If so, owning a flower shop can be exciting and rewarding.

However, setting up the business for success can be overwhelming.

As a florist, your role is to touch people’s emotions with the flowers. The career requires creativity and design skills to appeal to your target customers. You need to love and enjoy working with flowers and have some patience.

In this list, you'll find real-world flower shop success stories and very profitable examples of starting a flower shop that makes money.

1. Green Fresh Florals + Plants ($1.44M/year)

Carlos Franco, owner and creative director of Green Fresh Florals + Plants, was inspired by his grandmother's love for nature and plants. After working in a flower shop in London and Paris, he opened his own shop in San Diego in 2009. Through providing outstanding customer service, high-quality products, and a seamless shopping experience, Green has become a thriving business with a focus on restoring their event floral business and re-launching their wedding product line.

How much money it makes: $1.44M/year
How much did it cost to start: $75K
How many people on the team: 10

How I Started A $120K/Month Modern Flower And Plant Shop

Green Fresh Florals + Plants owner and creative director Carlos Franco explains how he built a unique, authentic, and profitable modern flower and plant shop in San Diego's Hillcrest neighborhood, growing from one employee to a $120k per month business through customer service, a focus on design, and a deep love for his craft.

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2. Milla Rose ($115K/year)

Ali Matkowsky, the founder of Milla Rose, came up with the idea for her dried flower arrangement business after receiving a dried flower arrangement for Mother's Day. She noticed the growing trend of people investing more in home renovation and decoration during the Melbourne lockdowns, and decided to create a brand that stood out from the competition. With her background in SEO and product photography, she launched her Shopify store and started selling arrangements through Google ads and organic Instagram followers. Within her third month, she made nearly $10,000 in revenue, leading her to quit her job and focus on growing Milla Rose full-time.

How much money it makes: $115K/year
How much did it cost to start: $250
How many people on the team: 3

With Just $300, I Started A Dried Flower Arrangement Business And Now Make $10K/Month

Milla Rose, a boutique online flower arrangement business based in Melbourne, Australia, started as a side project in a bedroom and has grown into a nearly $10k a month business, with monthly revenue doubling since last year, selling almost 3000 arrangements to all corners of Australia.

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3. Decoralino ($24K/year)

Javier and Daniel, friends with over 20 years of business experience, started an e-commerce business selling natural garden kits with air plants and other decorative elements. With a fast launch of just 5 weeks and a focus on organic and paid social media marketing, they have achieved break-even and are now aiming to scale the business while maintaining low recruitment costs. Their use of No Code tools and commitment to exceptional customer service sets them apart in the market.

How much money it makes: $24K/year
How much did it cost to start: $600
How many people on the team: 0

How We Started A $2K/Month Plants Ecommerce Using No Code Tools

Spanish co-founders launch profitable e-commerce business selling natural garden kits with air plants, generating an average monthly revenue of $2K in only 4 months, using only No Code tools, social media, and email campaigns to promote, and planning to scale and expand to new markets.

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Read by 5,069 founders