Footwear Store Business

Footwear Store Business Success Stories [2024]

Updated: October 10th, 2024

Options are endless when it comes to retail, but why not focus on a timeless staple: shoes? Starting a footwear store means stepping into a business that caters to everyone, irrespective of age or gender.

This venture involves curating a collection of footwear that appeals to various tastes, from everyday sneakers to high-end designer heels. You'll need to cultivate relationships with trustworthy suppliers and create a welcoming store environment, whether physical or online.

The demand for quality, stylish shoes is perpetual, offering potential for strong customer loyalty. With the right marketing strategies, you can build a brand that becomes synonymous with comfort and style.

Opening a footwear store means investing in market research, managing inventory, and staying updated with fashion trends. Though challenging, the reward is a business that can thrive season after season, providing an essential product that people need and love.

In this list, you'll find real-world footwear store business success stories and very profitable examples of starting a footwear store business that makes money.

1. Xero Shoes ($48M/year)

Steven Sashen, co-founder and CEO of Xero Shoes, came up with the idea for his business after experiencing the benefits of barefoot running. He designed his own "barefoot sandals" based on ancient designs and started selling DIY sandal making kits. Through online marketing strategies and identifying target customers, Xero Shoes quickly grew into a successful business.

How much money it makes: $48M/year
How many people on the team: 67

SMALLBORDER

Xero Shoes: Growing A Shoe Brand to $460K/month

Xero Shoes, co-founded by Steven Sashen, is a minimalist shoe company that has grown at a rate of 80-102% per year since 2014, with 2017 sales of $5.53M, and has been repeatedly listed as one of INC. 5000’s fastest-growing companies, and has a projected $15M in sales for 2019.

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