4 Healthy Drink Business Success Stories [2024]
With emerging trends around health in the last few years, there is a large demand for healthy beverages. Starting a healthy drink business involves sourcing quality and healthy ingredients such as vitamins, minerals, protein, and others.
Consumers are hungry for good-tasting drinks that make them feel great without sacrificing taste. From smoothies to juices and kombucha beverages, there are many opportunities available in the market to easily create a profitable healthy drink business.
In this list, you'll find real-world healthy drink business success stories and very profitable examples of starting a healthy drink business that makes money.
1. Drake’s Organic Spirits ($10.8M/year)
Mark Anderson, the CEO and Founder of Drake's Organic Spirits, came up with the idea for his business after realizing that many popular spirit brands were made from genetically modified corn ethanol. With his background in organic farming and experience as the largest importer of non-GMO verified, organic cane sugar, he wanted to create a spirit with the purest, freshest, and most sustainable ingredients. Thus, Drake's Organic Spirits was born, offering certified USDA Organic, Gluten Free, Non-GMO Project Verified, Vegan, and Kosher spirits, mixers, and ready-to-serve cocktails.
How much money it makes: $10.8M/year
How much did it cost to start: $320K
How many people on the team: 20
Drake's Organic Spirits, the largest organic alcohol company in the US and the first to achieve all five certifications, has achieved success through producing sustainable spirits that are good for both consumers and the environment, and has experienced rapid growth, with a 2020 sales of 40,000 9L cases and projected sales of over 100,000 for 2021.
2. Auric ($3.6M/year)
After a backbone fracture led him to explore yoga and Ayurveda, the founder of Auric had a lightbulb moment to make Ayurveda more convenient and aspirational for others. With a background in consumer brands from his time at Unilever, he launched Auric as a beauty and wellness brand based on Ayurveda, creating 100% natural and low-calorie beverages that offer visible benefits. With already selling 150k bottles monthly, the future looks bright for Auric as they aim to penetrate more consumers in India, the US, and the UK.
How much money it makes: $3.6M/year
How much did it cost to start: $500K
How many people on the team: 9
A beauty and wellness brand based on Ayurveda, Auric, is making 150,000 sales per month after launching in September 2018 and is currently 95% bootstrapped, with the company focusing on social media and D2C strategies and driving traffic to its website to understand its end consumer.
3. Perfy ($300K/year)
Vasa Martinez, the founder of Perfy, came up with the idea for his low-sugar soda enhanced with nootropics and adaptogens after experiencing a series of tragic events in his life. Struggling with his own health and wellness, he created Perfy as a way to help others going through similar challenges. With a focus on creating buzz and doing things differently, Perfy has quickly gained traction and is on track to become profitable.
How much money it makes: $300K/year
How many people on the team: 0
Perfy, a low-sugar soda company, gained traction in the market with online marketplaces like Snack Magic and Amazon and is about to break $75k in revenue without any ad spend within their first 5 months of operation.
4. Revive Me ($6K/year)
Ryan Pfeiffer, founder of Revive Me, came up with the idea for his wellness shot company after realizing the need for a convenient and effective way to boost the immune system. As an investment banker in New York, he couldn't afford to get sick and would load up on vitamins and health drinks. After experimenting with ingredients and receiving strong validation from a friend, Ryan created a unique blend of ingredients that became his signature product. He hand-delivered bottles himself to improve customer relationships and launched his business with a soft launch in New York. Despite not being profitable yet, Ryan is focused on investing every dollar back into the business and growing his online sales.
How much money it makes: $6K/year
How much did it cost to start: $6K
How many people on the team: 0
Revive Me is a wellness shot company projected to reach $5k in sales over the coming months, providing a natural, shelf-stable drink that caters to anyone who doesn’t have time to be sick or rundown.
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