Jewelry Blog

Jewelry Blog Success Stories [2024]

Pat Walls

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Updated: October 10th, 2024

A jewelry blog can be your entryway into the glittering world of gems and precious metals.

In simple terms, a jewelry blog is a platform where you share insights, trends, and stories about jewelry. You’ll delve into topics like the history of gemstones, reviews of emerging brands, and DIY jewelry-making tutorials.

Engaging content will attract a community of jewelry enthusiasts. You can monetize through affiliate marketing, sponsored content, and your own product line. To succeed, you’ll need to be consistent with content creation, engage with your audience, and keep up with the latest industry trends.

Starting a jewelry blog requires dedication and a genuine passion for the craft. If you have a flair for storytelling and an eye for detail, this could be a fulfilling venture that combines creativity and commerce.

In this list, you'll find real-world jewelry blog success stories and very profitable examples of starting a jewelry blog that makes money.

1. mazi + zo ($60K/year)

Lizzy Klein, founder of mazi + zo, started her business after realizing there was a lack of high-quality and modern jewelry options for sorority women. After developing a versatile and stylish collection of jewelry, she launched her website in June 2019 and quickly gained traction, attracting customers beyond just sororities. Today, mazi + zo offers a range of symbol necklaces, earrings, and more, with their Double Star Choker Necklace being their best-selling item.

How much money it makes: $60K/year
How much did it cost to start: $20K
How many people on the team: 1

Launching A Jewelry Brand By Focusing On An Unattended Niche

Mazi + Zo offers high-quality and modern jewelry for sorority sisters and other women, developed by founder Lizzy Klein after discovering a lack of stylish options in the market, and is now expanding into the broader market with organic social media being the most successful channel.

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