Marketing Consulting Business

How Profitable Is A Marketing Consulting Business? (Updated for 2024)

Pat Walls

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Updated: September 27th, 2024

How Profitable Is A Marketing Consulting Business? (Updated for 2024)

So you want to start a marketing consulting business?

And the first question that came to your mind was, “well, are marketing consulting businesses actually profitable?”

Especially considering:

You could start a marketing consulting business with as low as $9
Based on our data, marketing consulting businesses generate an average of $1.47M per year
You could see gross margins as high as 74% with marketing consulting businesses

There’s money to be made. Don’t worry.

But, I don't want to spoil it all. Below we’ll cover everything you need to know when it comes to the profitability of a marketing consulting business.

Let’s dive in!

Is a marketing consulting business profitable?

Yes, a marketing consulting business is generally a profitable business. However, you still need to consider several factors since these things always impact the overall outcome.

For instance, since average revenue is $1.47M per year with an estimated gross margin of 20%, you could expect to recover your investment within 8 months or even less.

But of course, it all comes down to how much you earn compared to the potential revenues of your marketing consulting business.

To determine whether your business is profitable, you should earn more than your expenses in the beginning months. However, while you're in your first month, it can be challenging to know what to expect.

Therefore, you should maintain a record of your monthly expenses and income to determine whether you're meeting your goals. By doing this step, you can see how your marketing consulting business is doing and if any changes or adjustments need to be made to enhance or maintain your efforts.

Is a marketing consulting business worth it?

If you’re wondering if a marketing consulting business is worth it, the answer is a big YES. With marketing consulting businesses, you have the potential to earn $1.47M per year (this is based on data reported by real founders).

Further, you could have your initial investment back within months. Simply put, it’s a business worth a shot, especially if you have the resources and make the necessary efforts to achieve or surpass the target.

With a market size of $, it will be possible for you to build something that grows and turns into a flourishing business. As such, it’s the type of business you might want to consider starting.

Of course, you must learn and understand every aspect of running a marketing consulting business to ensure success. Still, as long as you have the initial investment and can endure a few months before your actual gains, this business could be worth it.

You might want to consider reading more specifics about successful marketing consulting businesses case studies.

Examples Of Profitable Marketing Consulting Businesses

Here are a few examples of profitable marketing consulting businesses, and a few more details about them:

1. Fullfunnel ($600K/year)

Andrei Zinkevich and Vladimir Blagojević came up with the idea for Fullfunnel.io while developing an ABM strategy for B2B tech startups. They noticed that many companies had a limited understanding of ABM and decided to launch a pilot campaign to validate the demand for in-house ABM operations. The campaign generated 6 sales opportunities and 2 deals, validating the idea for Fullfunnel.io in September 2020. Since then, they have utilized regular marketing operations, thought leadership on LinkedIn, personalized outreach, and detailed case studies to attract and retain customers, leading to $1M in the sales pipeline and $500K ARR in just 18 months.

Is it profitable? Yes
How much money it makes: $600K/year
How much did it cost to start: $0

How Our B2B Marketing Agency Reached $50K/Month In Just 18 Months

Co-founders at Fullfunnel.io generated $1M in sales pipeline and extended their portfolio in 18 months to grow the company to $500K ARR by training and guiding B2B marketing and sales teams to connect, engage & win deals with target accounts and create stable demand for products with impressive growth tactics on LinkedIn.

Read this case study

Read by 2,521 founders

2. Ecom Crew Podcast ($420K/year)

EcomCrew, an ecommerce blog and podcast, was founded by Mike Jackness and an unnamed co-founder in 2014. With a passion for content creation and a desire to share ecommerce knowledge, they started EcomCrew and eventually monetized it through a membership program. They now generate around $35,000 a month in revenue.

Is it profitable? Yes
How much money it makes: $420K/year

Starting An E-Commerce Education Platform Generating $35K/Month

EcomCrew is an ecommerce blog and podcast that took three years to monetize and now brings in around $35,000 a month by selling a membership to a private ecommerce group that includes exclusive access to ecommerce courses, webinars, events and more, with plans slowly becoming more expensive to expand with new content.

Read this case study

Read by 4,767 founders

3. Alex Albarran & Co. ($6.49M/year)

At 12, Alex Albarran got his start by buying and selling Jordan sneakers, sparking an interest in marketing that led him to sell his car for $5,000 to fund his business. Today, his online marketing and consulting company grosses $541k monthly, emphasizing client-focused, hands-on coaching.

Is it profitable? Yes
How much money it makes: $6.49M/year
How much did it cost to start: $1K

How I Grew My Marketing and Consulting Business to $500K+/Month

Learn how Alex Albarran grew his online marketing and business consulting company to achieve a gross revenue of $541k per month, with 3x revenue growth over 15 months, and a team of 8 members, while helping entrepreneurs close the gap between where they are and where they want to be in their business, life, and wealth.

Read this case study

Read by 3,047 founders

Learn more about starting a marketing consulting business:

Where to start?

-> How much does it cost to start a marketing consulting business?
-> Pros and cons of a marketing consulting business

Need inspiration?

-> Other marketing consulting business success stories
-> Marketing ideas for a marketing consulting business

Other resources

-> Marketing consulting business tips

How much can you make with a marketing consulting business?

With a marketing consulting business, you can make an average of $1.47M revenue per year (based on data reported by real businesses).

You can start with an initial investment as low as $9. Then, with proper knowledge and sustained effort, you could have an ROI (return of investment) within 8 months.

How much does a marketing consulting business make a week?

Based on our data, average weekly revenue for a marketing consulting business ranges around $30.6K. As such, you could see monthly revenues of $122K.

To know if your marketing consulting business achieves the weekly profit target, you need to keep track of the total earnings you get per day. Afterward, you'll want to consider subtracting the expenses you have daily.

Learning your weekly profit can also show whether you're hitting your target goal for your marketing consulting business.

How much do marketing consulting businesses owners make?

The income of a marketing consulting business owner can vary depending on various factors such as location, size, competition, and the owner's business skills.

But to give you some idea, the weekly revenue of an established marketing consulting business is about $30.6K. But this can be lower or higher depending on so many factors - it's almost impossible to say exactly.

While the potential for earning a good income as a marketing consulting business owner exists, success in this field requires a commitment to providing quality products and services and building a strong reputation within the community.

Marketing Consulting Business Profit Margins

Generally speaking, a marketing consulting business can expect profit margin of around 20%. Profit margins refer to the percentage of revenue that remains after deducting all expenses associated with running a business. In the case of a marketing consulting business, profit margins can vary depending on various factors, such as the type and quality of products sold, the size of the store, and the level of competition in the area.

However, these figures can vary depending on the pricing strategy, inventory management, and overall efficiency of the business. To maintain healthy profit margins, marketing consulting business owners must focus on managing costs, negotiating favorable supplier terms, and providing high-quality products and services to attract and retain customers. By doing so, marketing consulting business owners can ensure long-term sustainability and profitability for their business.

Marketing consulting business owner salary

The salary of a marketing consulting business owner is an unpredictable figure. It's significantly influenced by numerous factors, including the store's location, its size, and the degree of competition. An owner of a well-established marketing consulting business, in a prime position, might see an average weekly salary around the ballpark of $6.11K.

But it's worth noting, such numbers aren't always consistent. The earnings can vary wildly, potentially swinging by as much as 80% either way.

Achieving consistent success and maintaining a reliable income stream in this industry requires a deep commitment. It's imperative to offer high-quality products, deliver impeccable customer service, and nurture a trusted bond with the community you serve.

Conclusion

In a nutshell, based on many of our examples, a marketing consulting business may be a promising business to start - but the success of your marketing consulting business mostly depends on your effort and your approach.

If you focus on these, you'll have a much higher chance of a profitable marketing consulting business.

Part of

Starting A Marketing Consulting Business: Everything You Need To Know

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