Massage Guns Business

2 Massage Guns Business Success Stories [2024]

Pat Walls

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Updated: October 8th, 2024

Thinking about entering a growing wellness market? Consider starting a massage gun business. These handheld devices offer deep muscle treatments to help users relieve tension and recover faster after workouts.

Launching a massage gun business involves designing or sourcing high-quality, affordable devices. You'll need to tackle product research, manufacturing, and quality control, ensuring your massage guns provide real benefits over competitors.

To pique interest, build a compelling brand story centered on wellness and performance. Use social media and influencer marketing to generate buzz and establish trust.

Success also requires understanding logistics—managing inventory, navigating shipping processes, and offering exemplary customer service. If executed well, this business has the potential to tap into both fitness enthusiasts and everyday people seeking convenient pain relief.

In a busy, wellness-focused world, a well-crafted massage gun business could find significant market traction with the right approach and dedication.

In this list, you'll find real-world massage guns business success stories and very profitable examples of starting a massage guns business that makes money.

1. Pulseroll ($2.88M/year)

Founder Paul McCabe came up with the idea for Pulseroll after attending an innovation event in China and seeing a prototype for a vibrating foam roller. Recognizing the benefits of percussion therapy and the market opportunity, he launched the UK's first-ever vibrating foam roller and has since grown Pulseroll into a multi-million pound business with products stocked in over 20 countries.

How much money it makes: $2.88M/year
How much did it cost to start: $10K
How many people on the team: 0

How We Started A Multi-Million Dollar Massage Therapy Products Business [From Our Kitchen Table]

Pulseroll is a multi-million pound business that offers scientifically proven muscle recovery technology and has experienced year-on-year growth of 174%, making it a top competitor in the wellness tech industry.

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2. Live Fit ($720K/year)

Chris, the founder of Live Fit, started the company in 2011 to address the misses in the personal training industry and create a more comfortable experience for clients. He focused on building trusting relationships, offering a variety of services like strength training, yoga, and massage sessions. Over the years, Live Fit has grown steadily, expanding to two locations and generating over $760,000 in revenue in 2019.

How much money it makes: $720K/year
How much did it cost to start: $50K
How many people on the team: 1

How I Started A $60K/Month Personal Training Company

Live Fit, a personal training company founded in 2011, grew from earning $80,000 in their first year with two trainers to earning over $760,000 in 2019 with 12 trainers and two locations, thanks to a focus on building trusting relationships and providing a variety of services to clients.

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