Become A Massage Therapist - Business Ideas
Please note that the data provided in this article are estimates and may vary depending on various factors, and should not be considered as perfect or definitive.
Massage is a growing industry, and as such, many business options exist for those who want to enter this field. The most typical form of massage therapist business is an independent operation. This can be either out of one's home or a massage studio rented on an hourly basis.
Building a successful massage therapy business is not as difficult as you might think. Massage therapists offer much-needed services to communities and clientele. If you are looking for a new career or want to increase your income while delivering an important service, then starting a new massage therapist business can be an excellent choice.
Turn your massage therapy practice into a successful business by applying core business skills that lead to success.
Becoming a massage therapist requires a great deal of effort, dedication, and most importantly passion.
If you're interested in how to sell massage therapy, or selling massage therapy online, you can use this page as a guide for everything you'll need to know.
Key Stats
Startup Costs
| Min Startup Costs | Max Startup Costs | |
|---|---|---|
|
Office Space Expenses |
$0 |
$6,900 |
|
Business Formation Fees |
$600 |
$3,200 |
|
Equipment & Supply Expenses |
$63 |
$200 |
|
Retail Business Expenses |
$0 |
$7,200 |
|
Inventory Expenses |
$300 |
$5,000 |
|
Vehicle Expenses |
$0 |
$10,000 |
|
Training & Education Expenses |
$0 |
$1,000 |
|
Advertising & Marketing Costs |
$0 |
$1,200 |
|
Software Expenses |
$0 |
$200 |
|
Website Costs |
$13 |
$215 |
|
Food Business Expenses |
$25 |
$500 |
Case Studies
•
$11.3K/mo
•
$13K/mo
•
$5K/mo
•
$6K/mo
Successful Businesses
| Business | URL | Rank | |
|---|---|---|---|
|
|
Massage Book |
massagebook.com |
57,375 |
|
|
Massage Envy |
massageenvy.com |
64,601 |
|
|
abmp |
abmp.com |
161,848 |
|
|
PHOENIX |
hyper-phoenix.com |
183,016 |
|
|
Find Massage Therapists |
massagefinder.com |
263,097 |
|
|
AMTA |
amtamassage.org |
277,335 |
|
|
MassageTherapy.com |
massagetherapy.com |
286,769 |
|
|
Massage Luxe |
massageluxe.com |
363,846 |
|
|
Robin |
cuddlist.com/robin/ |
906,905 |
|
|
Pulseroll |
pulseroll.com/ |
977,134 |
|
|
Massage Therapists, Spas and Salons in South Africa |
massage.co.za |
1,007,803 |
Pros & Cons
| Pros | Description |
|---|---|
|
Ability to start your business from home |
It's not necessary to have a physical storefront or office space to get your business started. You can do everything from the comfort of your own home, at least in the beginning! |
|
Little startup costs required |
The cost to start a massage therapist costs significantly less money than most businesses, ranging anywhere from 62 to 35,615. |
|
Rewarding work |
Starting a massage therapist can be really rewarding work. After all, you are solving an immediate issue for your customer and you're working on something you truly care about. |
|
No overhead costs |
To get your massage therapist started, there are no costs associated with overhead, storage, packaging, etc. This will save you a lot of time and money! |
|
High customer retention rates |
Once a customer invests in your product, they've invested their time and energy to utilize your product/service which is highly valuable to them. Typically, your product or service becomes indispensable to your customer. |
|
High margins |
The gross margins for your massage therapist are typically around 80%, which is considerably high and allows you to grow your business and manage costs easily. |
| Cons | Description |
|---|---|
|
Crowded Space |
Competition is high when it comes to your massage therapist, so it's important that you spend a good amount of time analyzing the market and understanding where the demand lies. |
|
Work can be inconsistent |
As a massage therapist, the amount of work assigned to you and schedule tends to be more inconsistent, which may make your income less stable. It's important to set boundaries and budget accordingly based on the amount of work you plan to have. |
|
Isolation |
Often times, as a massage therapist, you typically work alone and do not have much face-to-face interaction with other team members. |
|
No safety net |
Typically, as a massage therapist, you do not receive a consistent pay-check and instead earn money based on your transactions each month. During the slow periods, you typically take away less since the job is based on commission. It's important to budget accordingly for the slow times. |
|
Niche Market |
A niche business is not necessarily a bad thing, in fact, it can be the key to your success. However, it can be more challenging and time consuming to find the perfect niche market and target audience. |
|
You may need to charge sales tax |
If you are selling your products in various states, you may be required to charge sales tax. Although this may not impact your financials specifically, it can be a headache to create a process and procedure for this. To learn more about sales tax, check out this article |
Marketing Ideas
-
1
Word of mouth
Word of mouth is when a consumers reflects their interest in a company’s product or service in their daily dialogues.
Therefore, word of mouth advertising is essentially a free advertising triggered by the customers experience.
According to Nielsen, 92% of people trust recommendations from friends and family.
Therefore, in today’s hyper-connected world, a single recommendation through a word of mouth can have a huge impact to your business.
-
2
Social Media Advertising
Social media advertising is the use of social media platforms to connect with your audience with the objective to build your brand, increase sales, and drive website traffic.
According to Oberlo, approximately 48% of the global population use social media, and the number is ever-growing.
Therefore, social media allows brands access to cost-effective advertising by enabling them to interact with a large audience.
-
3
Pay Per Click Advertising
Pay-per-click (PPC) is a performance-based marketing method that allows you to show specific ads for services or products oriented to a very defined target, with the goal that the user visits your website or landing page.
- 4,818 founder case studies
- Access to our founder directory
- Live events, courses and recordings
- 8,628 business ideas
- $1M in software savings
- 4,818 founder case studies
- Access to our founder directory
- Live events, courses and recordings
- 8,628 business ideas
- $1M in software savings
- 4,818 founder case studies
- Access to our founder directory
- Live events, courses and recordings
- 8,628 business ideas
- $1M in software savings
- 4,818 founder case studies
- Access to our founder directory
- Live events, courses and recordings
- 8,628 business ideas
- $1M in software savings
- 4,818 founder case studies
- Access to our founder directory
- Live events, courses and recordings
- 8,628 business ideas
- $1M in software savings
- 4,818 founder case studies
- Access to our founder directory
- Live events, courses and recordings
- 8,628 business ideas
- $1M in software savings
- 4,818 founder case studies
- Access to our founder directory
- Live events, courses and recordings
- 8,628 business ideas
- $1M in software savings
- 4,818 founder case studies
- Access to our founder directory
- Live events, courses and recordings
- 8,628 business ideas
- $1M in software savings
