Mattress Brand

12 Pros & Cons Of Starting A Mattress Brand (2024)

Pat Walls

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Updated: January 18th, 2023

Please note that the data provided in this article are estimates and may vary depending on various factors, and should not be considered as perfect or definitive.

Trying to understand the pros and cons of starting a mattress brand?

Here are all of the pros and cons of selling mattress online:

Learn more about starting a mattress brand:

Where to start?

-> How much does it cost to start a mattress brand?

Need inspiration?

-> Other mattress brand success stories
-> Marketing ideas for a mattress brand
-> Mattress brand slogans
-> Mattress brand names
-> Mattress brand Instagram bios

Other resources

-> Mattress brand tips

Pros Of A Mattress Brand

Pros	Description
Flexibility	You can put as much time into the business as you'd like. If you like the work and have some initial experience, you can start small and manage all aspects of the business on your own.
Ability to start your business from home	It's not necessary to have a physical storefront or office space to get your business started. You can do everything from the comfort of your own home, at least in the beginning!
Rewarding work	Starting a mattress brand can be really rewarding work. After all, you are solving an immediate issue for your customer and you're working on something you truly care about.
Scalable	With businesses and processes changing daily, there will always be demand for new features, products and services for your business. Additionally, there are several different business models and pricing tiers you can implement that will allow you to reach all types of customers.
High customer retention rates	Once a customer invests in your product, they've invested their time and energy to utilize your product/service which is highly valuable to them. Typically, your product or service becomes indispensable to your customer.
High margins	The gross margins for your mattress brand are typically around 60%, which is considerably high and allows you to grow your business and manage costs easily.
Quick build time	The average time it takes to build your product is quick - typically around 8 months. This will allow you to bring your product to market faster.
Amazing perks and discounts	Working in the mattress brand comes with its perks! As a seller for these products/services, you typically also get to enjoy industry perks and discounts.

Cons Of A Mattress Brand

Cons	Description
Crowded Space	Competition is high when it comes to your mattress brand, so it's important that you spend a good amount of time analyzing the market and understanding where the demand lies.
Finding The Right Supplier	Most businesses in this space go the supplier/manufacturer route, which isn't a bad thing! However, finding the right supplier can take a lot of time, energy and trial/error. If done properly, this process can save you months (if not years) of time and energy. More on this below in the "finding a supplier" section.
Motivation of employees	If you plan to have a sales/content team on board, finding creative ways to motivate them can be a challenge. It's important that you're able to offer great incentives and a good work environment for your employees.
Longer Sales Process	A mattress brand can be a big time and money investment for your customer, so it's important you plan and predict a longer conversion funnel and stay in communication with potential customers.